ENJOY, the vibrant iGaming content creator, has bolstered its position in the Italian market via a new business collaboration with Microgame, a top platform provider in the country.

The deal enhances ENJOY’s standing in a key European jurisdiction, while offering Microgame’s network of over 50 licensed operator partners access to an extensive, performance-focused portfolio. This features top-notch slots centered on beloved mechanics like Bison Strike and the newest launch Hotfire Diamonds XXL, along with ENJOY’s expanding collection of live game shows, such as Enchanted Forest, created in its advanced studio.

Supported by Microgame’s robust local presence, technical expertise, and in-depth player understanding, the partnership creates a strong basis for ENJOY’s sustained growth in one of Europe’s most prominent regulated markets.

Christos Zoulianitis, Chief Commercial Officer at ENJOY, said: “Our presence in Italy represents an important progression in our expansion strategy.

“Microgame’s strong reach and reputation in Italy provide us with the right platform for our portfolio, ensuring our content connects with players across the country and supports the long-term ambitions we have for the market.”

Francesco Cuzzupoli, Gaming & Sales Director, at Microgame, added: “ENJOY brings an impressive mix of creativity, production quality and market understanding to our service offering.

“The company’s impressive collection of games will enhance the breadth and performance of our casino offering for Microgame operator partners, and we look forward to building strong momentum together.”

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ENJOY, the vibrant iGaming content creator, has bolstered its presence in the Italian market by forming a new alliance with BetFlag, a prominent operator in the country and a member of the Lottomatica Group.

The deal will result in BetFlag incorporating a handpicked assortment of ENJOY’s best-performing slot games and live entertainment offerings, such as HotFire Diamonds XXL and Energy Roulette Hold & Win. This collaboration delivers ENJOY’s unique combination of captivating mechanics and high-quality production to BetFlag’s existing player community.

The partnership signifies an important milestone in ENJOY’s plan to grow in regulated markets, after the company’s recent certification in the Italian market. BetFlag’s robust local footprint offers an excellent opportunity to present ENJOY’s content to fresh audiences.

Christos Zoulianitis, Chief Commercial Officer at ENJOY, said: “Partnering with BetFlag represents an important milestone for us.

“Its strong reputation and understanding of local player preferences make it an ideal partner as we continue to roll out our portfolio across the country.

Laviero Saganeiti, Casino Project Manager at BetFlag, added: “ENJOY’s varied portfolio stands out for its production quality and creative mechanics, making it a strong addition to our digital casino offering.

“Integrating its games allows us to further diversify the entertainment available to our players while continuing to work with innovative content partners.”

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Approval clears the path for future operator collaborations in one of Europe’s fiercest markets.

ENJOY, the vibrant iGaming content creator, has received official certification to provide its content in the Italian market, signaling an important achievement in the company’s European growth strategy.

After receiving approval from Italy’s regulatory body, Agenzia delle Dogane e dei Monopoli (ADM), ENJOY is now permitted to provide its range of slot games, live casino, and hybrid live experiences to licensed operators in one of Europe’s most prominent and competitive iGaming markets.

The certification marks an important milestone in ENJOY’s long-term expansion strategy, allowing the company to penetrate the Italian market via several forthcoming collaborations with prominent local operators. These collaborations will present Italian gamers to ENJOY’s unique combination of captivating game mechanics and superior production quality.

The provider’s catalog features an array of successful slot games centered on established mechanics like Bison Strike and newer entries such as Hotfire Diamonds XXL. It also features an expanding range of live game show experiences like Enchanted Forest and the soon-to-debut Energy Roulette Hold & Win, created at its cutting-edge studio.

Italy’s well-established regulatory system and competitive environment position it as a crucial market for suppliers aiming to secure a solid foothold in Europe, closely aligning with ENJOY’s emphasis on regulated expansion and sustainable market entry.

Christos Zoulianitis, Chief Commercial Officer at ENJOY, said: “Securing certification for the Italian market represents a key milestone in ENJOY’s European expansion. Italy is one of the most established and competitive regulated markets, and gaining approval to supply our content here reflects both the quality of our portfolio and our commitment to meeting the highest regulatory standards.

“This certification allows us to move forward with a number of exciting operator partnerships, ensuring our games are introduced to Italian players in a way that supports long-term growth and strong engagement.”

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