Evoplay, the acclaimed game development studio, has named Ashley McCulloch as Vice President North America, strengthening its strategic emphasis on growth throughout the US and Canada.

McCulloch has over 15 years of experience that includes land-based, VLT, and online gaming. She has occupied high-level commercial positions at IGT and Light & Wonder and most recently worked as Director of Account Management North America at Inspired Gaming Group, where she led strategic account development and assisted with new market entry projects.

In addition to her commercial success, McCulloch serves as a board member for Women in Sports and Events, is part of Global Gaming Women, and was recognized in the 2024 Emerging Leaders in Gaming 40 Under 40, highlighting her influence in the industry.

At Evoplay, McCulloch will lead partnerships, regulatory licensing, product launches, and broader business development efforts as the provider speeds up its growth in the North American market.

Evoplay has secured a significant presence in the area, launching in Ontario via collaborations with prominent operators in the province, such as BetMGM and Caesars Entertainment.

In November 2025, Evoplay made a notable initial move into the United States by joining the lottery sector in Washington DC, establishing a connection to the US online gaming landscape.

With McCulloch’s hiring, the company aims to leverage this momentum and continue its expansion throughout regulated US states.

Ivan Kravchuk, CEO at Evoplay, said: “North America represents one of the most exciting growth opportunities for Evoplay, and Ashley McCulloch’s appointment is a major step forward in realising our ambitions in the region.

“Her extensive experience across land-based and online gaming, combined with her track record in commercial strategy, makes her the ideal person to lead our efforts as we scale.”

Ashley McCulloch, Vice President North America at Evoplay, added: “I’m very excited to be joining the Evoplay team at such a pivotal moment in its growth journey.

“The studio has built a strong reputation for high-quality content, and I look forward to developing partnerships and driving sustainable growth across North America.”

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Evoplay guides players through frozen wilds in Mystic Alaska , Evoplay explores a wintry frontier with Mystic Alaska, created by Evoplay Studios, a production label within the company’s ecosystem.

Mystic Alaska combines atmospheric design, shamanic-inspired elements and feature-driven mechanics, offering potential payouts of up to 1,000x the bet when key features align.

Players encounter enchanted Coins, Magic Pots and Totem Portals throughout gameplay, unlocking instant rewards, fixed jackpots and wild multipliers. Wild symbols appear on reels two to four, substituting for all regular icons except Coins and Bonus symbols, helping complete winning combinations in both the base game and Free Spins.

Coin symbols carry random values ranging from 0.5x to 15x the bet and can trigger Mini, Mega or Super jackpots, reaching up to 1,000x the stake. The Magic Feature activates when a Totem Portal lands on reel one or five alongside at least one Coin, awarding all visible prizes and jackpots. When Totem Portals appear on both triggering reels simultaneously, all values are doubled.

Landing three or more Bonus symbols unlocks the Bonus Feature, where players can choose between Magic Spins and Free Spins. Magic Spins guarantee at least one Totem Portal per round, with multipliers and additional spins enhancing potential rewards. Free Spins introduce Wild multipliers of 2x, 3x or 5x, which combine when multiple Wilds contribute to a win, creating amplified payout potential.

For players seeking immediate feature access, a Bonus Buy option is available in selected markets, allowing direct entry into Magic Spins or Free Spins.

Ivan Kravchuk, CEO at Evoplay, said: “Mystic Alaska captures the beauty and power of the Alaskan wilderness, transporting players into a world where spirits guide every turn. The combination of Magic Spins, Free Spins and powerful jackpots ensures each spin tells a story.

“The aim was to create a slot that balances narrative and feature clarity, giving players a sense of adventure while offering multiple pathways to potential wins.”

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