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ICONIC21 continues the Chinese New Year celebrations with Lucky Hong Bao

Premium content provider adds dragon-themed game to its growing portfolio of slots
ICONIC21, the in-demand provider of premium live games and casino content, has continued the Chinese New Year celebrations with the release of Lucky Hong Bao.
This is the provider’s eighth slot game having made its move into the vertical for the first time back in December last year, strengthening its position as an iGaming content pioneer.
Lucky Hong Bao is an Asian-themed live slot featuring a majestic Chinese Dragon that brings bonus features and potentially big wins. Bonus features include Wild symbols that can land anywhere on the reels to form additional win combinations.
Players will also want to keep their eyes peeled for the Scatter symbols. If three land in the base game, they are taken to the Free Spins bonus with ten Free Games initially awarded. While the Free Spins play out, players will want to see additional Scatters land – if they do, five more Free Spins will be awarded. There’s also the option to Buy the Bonus if players want to indulge themselves with Free Spins without having to trigger it from the base game.
Lucky Hong Bao offers 20 ways to win, has an RTP of up to 96.11% and a volatility score of 5/5. The max win potential is 1,000x and the max exposure is 250,000x.
All of the provider’s slots are offered in real-money and social casino formats to meet the demand it’s already experiencing from both types of operators for its existing suite of games.
Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “As our slot portfolio continues to grow, we’re focused on adding as much variety as possible to appeal to players worldwide, and we have done just that with the launch of Lucky Hong Bao.
“This latest release brings together a high RTP, in-demand features and a vibrant Asian-inspired design, launching just in time for Chinese New Year. It’s designed to maximize engagement and
deliver strong results for operators during one of the busiest gaming seasons of the year and beyond.”
In addition to its recent slots portfolio, ICONIC21 has a broad lineup of games covering Blackjack, Roulette, Sic Bo, Baccarat, Bet on Teen Patti, Dragon Tiger, Crash Live and more.
The post ICONIC21 continues the Chinese New Year celebrations with Lucky Hong Bao appeared first on European Gaming Industry News.
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GR8 Tech’s Bet It Drives Takes a Sharp Turn with Helen Walton—From Fashion & Beauty to iGaming Innovation

After launching Bet It Drives with Alex Pratt’s high-octane debut, GR8 Tech’s drive-time podcast shifts gears for Episode 2 with Helen Walton, Founder & Chief Commercial Officer of G.Games—a creative force who went from global cosmetics to multiplayer slots without touching the brakes.
Walton’s career spans global beauty brands at Unilever, creative agencies, restaurants, music labels—and now, a 200-title iGaming studio built from scratch with a flat, inclusive team of 80. Known for thriving on “the steep part of the learning curve,” Helen talks candidly with host Yevhen Krazhan about the mindset, risks, and sharp turns that got her here.
In the passenger seat through London’s streets, Helen reveals:
- How she swapped runways and beauty counters for reels and RNGs.
- The principles that helped her thrive in an unfamiliar industry.
- The soundtrack she’d choose for her career journey.
- The most brutal feedback she’s ever had from a customer — and why it mattered.
- iGaming buzzwords she’d ban without hesitation.
- When she’s happy to “network” … and when she’ll firmly “not work.”
- The best parts of her job and why they’re worth more than a paycheck.
“Helen’s story shows us that being brave and smart can lead to big rewards,” said Yevhen Krazhan, Chief Sales Officer at GR8 Tech and host of Bet It Drives.
With its award-winning production team, Bet It Drives trades stiff studio setups for a moving car, rolling cameras, and unscripted conversation. Each episode takes the industry’s most interesting voices out on the road through London, where the backdrop and dialogue constantly change. The result is part interview, part road trip: a fast-moving, personality-driven format that captures the pace, unpredictability, and human side of the iGaming world like never before.
Episode 2 with Helen Walton is live now on YouTube, Spotify, and Apple Podcasts. Buckle up for bold ideas, unfiltered insights, and a career journey that proves the scenic route can be the fastest way forward.
About Bet It Drives
Bet It Drives Show, powered by GR8 Tech, is your Front Seat In the iGaming World. Take a ride with iGaming leaders discussing today’s industry challenges and future opportunities. This is not your average podcast: guests get pushed to answer bold questions and spill industry secrets.
It’s a rolling conversation, from quick laughs to hard truths, mixed with quickfire games and yes, even some singing. Driving the show is Yevhen Krazhan, Chief Sales Officer at GR8 Tech, joined by iGaming masterminds as they cruise past iconic landmarks worldwide.
The post GR8 Tech’s Bet It Drives Takes a Sharp Turn with Helen Walton—From Fashion & Beauty to iGaming Innovation appeared first on European Gaming Industry News.
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DATA.BET Partners with Genius Sports

DATA.BET, a trusted sportsbook solution, incorporated official sports data into its comprehensive betting solution. The collaboration has already gone live, providing the company’s clients access to industry-leading in-play betting content via Genius Sports, delivered in official partnership with hundreds of sports leagues worldwide.
The partnership allows the integration of Genius Sports’ fast and reliable content into the recently presented sports portfolio. The company holds exclusive data rights agreements with major sports leagues and federations worldwide, including the English Premier League, EFL, NFL, and numerous others. This ensures the highest standards of accuracy, content quality, and availability of real-time data and streams, as well as minimizing bet delays – critical factors for betting operators in today’s market.
Through this collaboration, DATA.BET will deliver reliable and high-quality sports content with the lowest bet delay on the market to its clients. The integration spans major leagues in football, basketball, tennis, American football, and extends to niche competitions including Australian rules football, squash, and rugby. Beyond raw data, the partnership also includes the usage of advanced Widgets that display live match progress, on-field action updates, and comprehensive performance analytics. Сombined with integrated Video Streams, it creates an immersive betting experience that keeps users engaged throughout matches.
This partnership proves the company’s commitment to delivering a high-quality product powered by official data to serve clients requiring comprehensive coverage across all betting verticals.
“The integration with Genius Sports enables us to deliver premium sports content that significantly expands and strengthens our clients’ offerings,” said Otto Bonnig, Head of Sales at DATA.BET. “We’re ensuring the speed, reliability, and content quality that operators need to compete effectively. This partnership reinforces our commitment to providing comprehensive, best-in-class product solutions across all betting verticals”.
The post DATA.BET Partners with Genius Sports appeared first on European Gaming Industry News.
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ZITRO STRENGTHENS ITS COMMITMENT TO QUALITY WITH A NEW CORPORATE POLICY

Zitro has implemented a comprehensive corporate policy to establish a cross-cutting management model, ensuring operational excellence, sustainability, and a positive user experience across all business areas and markets.
Based on international standards, including ISO 9001, ISO 27001, as well as environmental indicators like ISO 14064-1 and ISO 14067, this policy establishes a common framework that unifies criteria, procedures, and best practices across all areas of the organization. It reinforces the company’s commitment to quality, information security, environmental sustainability, business ethics, and continuous improvement.
Among the fundamental pillars of the system are:
- Constant innovation in product design to ensure an accessible, secure, and intuitive experience.
- Strengthening digital security and data protection to the highest standards.
- Adopting sustainable practices at all stages of the product life cycle.
- Actively promoting a safe, diverse, ethical work environment committed to professional development.
- Ensuring regulatory compliance, conducting regular audits, and adopting agile methodologies to foster innovation and continuous improvement.
With this policy, Zitro strengthens its management model and consolidates its commitment to quality, innovation, and sustainability.
The post ZITRO STRENGTHENS ITS COMMITMENT TO QUALITY WITH A NEW CORPORATE POLICY appeared first on European Gaming Industry News.
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