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From Zero to Seven: ICONIC21’s Slot Portfolio Expands Rapidly

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In-demand live casino and iGaming content provider quickly doubles its just-launched live slot offering with seven thrilling titles now available to operators and their players.

ICONIC21’s just launched live slot portfolio now stands at seven titles as the provider continues to enhance its market leading offering, laying the foundation for its place at the front of a vertical set for long-term growth and success. 

The new releases — Dao Riches, Fiesta Wilds and Vitamin Joy 25 — all take the classic slot format, which is highly sought-after by players in both real money gaming and sweepstakes markets. All three titles feature high volatility and incorporate popular mechanics and features such as:

  • Dao Riches: An Asian-themed slot where Scatters and Free Spins take centre stage.
  • Fiesta Wilds: A lively Mexican fiesta-themed game featuring vertically Expanding Wilds and an entertaining Buy the Bonus feature.
  • Vitamin Joy 25: A follow-up to Vitamin Joy, now offering 25 payout lines and Multipliers that can stack up to x81.

These games continue the trend of classic slot experiences designed to meet player demand across real money and sweepstakes, and across multiple global markets while also delivering consistent success for operators.

With timeless themes and easy-to-understand mechanics, the games are ideal for both acquisition and retention strategies. Their familiarity and strong performance ensure they remain sticky and engaging for players.

Edvardas Sadovskis, CPO of ICONIC21, said: “Kicking off our slot vertical with seven titles that share a classic repertoire, yet feature diversity, was the perfect move for our clients. We plan to launch two new slots every month moving forward with each title increasingly tailored to our clients’ needs.

“While we’ll continue to explore new themes and introduce more innovative features over time, these recent releases cement our slot portfolio as a strong, reliable offering. It’s exciting to see such a small collection of games take shape so quickly after the vertical’s launch, and we’re eager to add even more titles over the coming months.”

ICONIC21 is expanding its content portfolio beyond live casino, with slots, crash games, RNG games, promo tools and more all included in its 2025 roadmap.

Real money gaming and sweepstakes operators can learn more about ICONIC21’s flexible offerings at ICE Barcelona, stand #5B16, where the company will be exhibiting and showcasing its full suite of games during the expo.

The post From Zero to Seven: ICONIC21’s Slot Portfolio Expands Rapidly appeared first on European Gaming Industry News.

Dan Murphy Centre Director at Xscape Milton Keynes

MERKUR Casino Milton Keynes lights up the city with a dazzling grand opening celebration

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Milton Keynes’ entertainment scene reached new heights this weekend as MERKUR Casino unveiled its new flagship venue inside Xscape with a show stopping launch event that combined glamour, entertainment and excitement.

Hundreds of guests, including local dignitaries, media, influencers and VIPs, gathered to witness the official ribbon-cutting and experience a night that captured the energy and ambition behind the MERKUR brand.

The evening delivered non-stop live entertainment, featuring performances from Oasis, Queen and Robbie Williams tribute acts, before DJ vs live band concept, The Benny Blanco Allstars took to the stage to bring the celebrations to a finale.

Adding to the spectacle. Roaming performers captivated guests throughout the night, transforming the new 22,000 sq ft venue into a vibrant celebration of music, lights and atmosphere. The excitement continued with a series of exclusive prize giveaways, headlined by a £10,000 cash prize.

Mark Schertle, Chief Operating Officer at MERKUR Casino UK Ltd, said: “The opening marks a defining moment for MERKUR and for the city itself. The atmosphere on launch night was simply electric and a true celebration of what we stand for – entertainment, energy and community.

“We’ve created a destination that blends first-class gaming with live entertainment and a premium social experience, and it’s fantastic to see guests embracing it from day one.”

Dan Murphy, Centre Director at Xscape Milton Keynes said, “We’re thrilled with the incredible success of the unforgettable opening celebration of MERKUR Casino at Xscape.

“The new casino, complete with its impressive sports bar and entertainment spaces, has created a real buzz – offering guests an elevated experience that blends excitement, energy, and top-quality entertainment. It’s fantastic to see such a dynamic addition to Xscape Milton Keynes, bringing even more vibrancy and excitement to the destination.”

The successful launch underscores MERKUR’s commitment to its UK growth strategy and its aim to become one of the best casino destinations outside of London. The venue is now fully open, with the launch event setting the scene for the high-calibre programme of events the casino will continue to host.

The post MERKUR Casino Milton Keynes lights up the city with a dazzling grand opening celebration appeared first on European Gaming Industry News.

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Amusnet and 888.es Join Forces to Boost Spanish Market Reach

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Amusnet is excited to announce the expansion of its footprint in Spain through a new partnership with 888.es, live now. This collaboration enhances Amusnet’s presence in Spain’s regulated market, bringing top-quality gaming experiences to players and further strengthening its position in the gaming landscape.

“Partnering with 888 Spain goes beyond strengthening our presence in the market; it represents a commitment to gaming excellence and entertainment. Together, we’re enhancing the gaming experience for Spanish players through quality, creativity, and trust,” shared Edwin Cruz, Managing Director at Amusnet Spain.

The partnership marks a key milestone in Amusnet’s growth in Spain, with a selection of popular titles now live on 888.es. This includes player-favorite titles: 20 Golden Coins, Shining Crown, Orient Story Deluxe, 100 Power Hot, 100 Super Hot, 20 Hot Blast, 100 Golden Coins, Supreme Hot, 10 Power Hot, and Candy Palace.

This collaboration marks a significant step in Amusnet’s broader European expansion strategy, as it partners with trusted local operators. By combining Amusnet’s engaging content with 888’s strong reputation for safe, responsible, and engaging gaming, the partnership reinforces a shared commitment to delivering top-tier entertainment to Spanish players.

The post Amusnet and 888.es Join Forces to Boost Spanish Market Reach appeared first on European Gaming Industry News.

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Amusnet Shortlisted in Four Categories at the Golden Spades Awards 2025

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Amusnet has been shortlisted in four categories at the Golden Spades Awards 2025, organised by the Association of Organisers of Gambling Games & Activities in Bulgaria (SOHIDB). The company is recognised for its achievements as the Most Successful Bulgarian Company Abroad, for its innovation with the Slot Machine of the Year, for the Debut of the Year for Gaming Machines and as the Online Supplier of the Year.

This recognition highlights Amusnet’s continuous commitment to excellence, and global growth across the online, online live casino and land-based gaming sectors. The Golden Spades Awards celebrate the companies and individuals driving the future of the gaming industry in Bulgaria and beyond, honoring outstanding performance and leadership in technology, product development and business development.

Irina Rusimova, Chief Commercial Officer at Amusnet, said: “It’s a great honor to see Amusnet recognized across multiple categories at this year’s Golden Spades Awards. These nominations reflect the dedication, creativity, and passion of our entire team, as well as our strong partnerships both in Bulgaria and worldwide. We are proud to represent Bulgarian innovation on the global stage and to continue setting high standards for entertainment and technology.”

The post Amusnet Shortlisted in Four Categories at the Golden Spades Awards 2025 appeared first on European Gaming Industry News.

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