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Swintt plunges into action once more in Aqua Lord 2

Published

4 hours ago

November 7, 2024

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Reading Time: 2 minutes

Sought-after software provider’s sea-faring slot sequel invites players to recover the lost riches of Atlantis with enhanced Pearl Respins and four local jackpots

Having made a big splash with its popular Aqua Lord slot back in 2022, innovative software developer, Swintt, is preparing to dive beneath the waves once more in an action-packed sequel that now features new and improved Pearl Respins and even bigger prizes.

Played out across five reels and ten fixed paylines, Aqua Lord 2 picks up where its predecessor left off by once again plunging players into a world of sunken treasures where sticky pearl symbols hold the key to unlocking huge wins of up to 6,000x the bet and two incredibly rewarding features.

European Gaming Congress 2024 (Warsaw, Poland)

This time around, whenever a pearl scatter symbol appears, it will remain locked in place for three spins while also acting as a wild that substitutes for any regular icon. Not only that, but each pearl will also contribute to the red or the blue pot, both of which can start a thrilling new jackpot game.

Activated when a random number of pearls have been collected, the red pot game features Major, Maxi and Mega prizes, while the blue one also adds in the Minor. In both instances, players will be asked to pick from 15 pearls until three instances of any jackpot have been revealed, at which point they’ll collect the corresponding prize value and be returned to the base game to start anew.

On top of this exciting addition, Aqua Lord 2 also sees the return of Swintt’s popular Pearl feature, albeit this time with a brand new multiplier element.

Triggered whenever any six pearl symbols appear in view, players will again be granted three respins to collect as many prize values as possible, with this counter being reset whenever an additional pearl icon appears on the reels.

The bonus will continue until either no further respins are granted or all 15 reel spaces have been filled – at which point the Mega Jackpot will automatically be awarded – only now whenever a column is successfully filled, all pearls present will be subject to a random multiplier of up to 10x!

David Mann, Chief Executive Officer at Swintt, said: “Swintt is thrilled to once again take players on an exciting underwater adventure in Aqua Lord 2. Building on the success of its Premium predecessor, this sea-faring slot sequel features enhanced Pearl Feature where huge multipliers are now up for grabs, meaning it’s sure to make a splash at all of our online partners.”

The post Swintt plunges into action once more in Aqua Lord 2 appeared first on European Gaming Industry News.

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Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions

Published

17 mins ago

November 7, 2024

George Miller

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Wargaming, a leading game developer, teamed up with SplitMetrics, an app growth solutions company, to boost conversion rates with seasonal Christmas-themed screenshots for the launch of its game World of Warships: Legends.

Coinciding with the game’s soft launch in Brazil, the Philippines, Canada, and France ahead of the Christmas holidays, Wargaming wanted to capitalise on the seasonality effect to influence its app engagement without advertising.

By working with SplitMetrics Agency, a leading mobile growth agency, Wargaming increased conversions by an average of 15% on iOS across App Store storefronts in Canada, the Philippines and France. Canada experienced the highest conversion rate increase with 31.45%, followed by the Philippines (9.61%) and France (3.44%). On Android, the Brazilian Google Play storefront experienced the highest conversion rate increase with 6.68%.

SplitMetrics Agency focused on A/B testing as its core strategy. The agency optimised visual assets, analysed performance and tested various creative hypotheses. Using SplitMetrics Optimize, the agency’s experts ran experiments to identify the best-performing illustrations for both the App Store and Google Play product pages.

A key hypothesis tested during this project was whether tailoring visuals to each region during Christmas would have an impact. For France and Canada, the images were adjusted to include a winter theme featuring snow, fireworks and a Christmas tree. For the Philippines, the agency used white ribbons, a local Christmas tradition, along with fireworks and ornaments displaying the country’s flag. And for Brazil, fireworks and ornaments decorated with the Brazilian flag.

During this testing period, there were no in-app events or paid user acquisition campaigns, allowing the performance changes to be directly attributed to the updated screenshots.

Thomas Kriebernegg, General Manager, SplitMetrics Agency, said: “Christmas is one of the main calendar events that app marketers need to prepare for, especially in the gaming category.

“The World of Warships: Legends case study is a great example of how seasonality can significantly impact your app’s performance and give you a boost in users. And this can be achieved without an advertising budget. It can all be done organically when you have the right calendar event, great graphics and A/B testing.

“As in the case of the Wargaming game, a comprehensive analysis and testing strategy increased its conversion rate by an average 15% across three markets.

“It is essential that app marketers forward-plan for any relevant calendar events. It’s also important to note that Christmas may not be relevant for every app but if you’re unsure you can always try A/B testing to see what works. And keep optimising.”

The post Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions appeared first on European Gaming Industry News.

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Meet Digicode and Itai Zak at SiGMA Europe 2024 in Malta to discover Game-Changing iGaming Solutions

Published

1 hour ago

November 7, 2024

George Miller

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Reading Time: 2 minutes

Digicode, a global leader in IT services and technology solutions, is thrilled to announce its participation in the upcoming SiGMA Europe 2024, one of the premier events in the international iGaming industry. The event will occur at the Mediterranean Maritime Hub from November 12th to 14th, 2024.

SiGMA Europe draws top leaders, innovators, and decision-makers from across the gaming industry, providing an ideal platform for networking, knowledge-sharing, and exploring cutting-edge solutions that push the boundaries of iGaming. As a recognized hub for industry advancements, SiGMA brings together various sectors, from online gaming and emerging technology to regulation, marketing, and payments.

“We’re excited to be part of SiGMA Europe this year,” says Itai Zak, Executive Director of Digicode’s iGaming division. “This event is a significant gathering for those passionate about the future of iGaming. We’re eager to connect with partners, explore new ideas, and showcase how Digicode’s technology can help drive growth and innovation for operators worldwide.”

With over 15 years in the iGaming industry, Itai Zak is an established expert known for his leadership at prominent organizations, including SBTech and GoWild Gaming. Now leading Digicode’s iGaming division, he spearheads the development of tailored iGaming solutions that meet global industry clients’ regulatory, operational, and technological needs.

Meet Digicode at Sigma Europe

Attendees at SiGMA Europe are invited to connect with the Digicode team and Itai Zak for in-depth discussions on key iGaming topics such as regulatory leadership, market strategy, and technological advancements. At Stand 2041, Digicode will showcase its comprehensive portfolio of iGaming solutions, demonstrating how it empowers clients to excel in a competitive market. Plus, attendees will receive an exclusive event-only discount!

As a trusted global IT partner, Digicode provides innovative technology solutions across multiple industries, including FinTech, healthcare, e-learning, and digital marketing. Working with leading iGaming brands, operators, and suppliers, Digicode stands at the forefront of game-changing technology, offering reliable, integrated solutions to over 25 countries.

Sigma Europe 2024 is expected to welcome over 15,000 attendees, providing a comprehensive exhibition space and unmatched networking opportunities across the iGaming, sports betting, and emerging tech sectors. With hundreds of exhibitors and a wide array of industry speakers, Sigma Europe 2024 promises to be a must-attend event for those shaping the future of iGaming.

The post Meet Digicode and Itai Zak at SiGMA Europe 2024 in Malta to discover Game-Changing iGaming Solutions appeared first on European Gaming Industry News.

Latest News

GR8 Tech Enhances Player Experience with Innovative Cashback Bonuses Features

Published

1 hour ago

November 7, 2024

George Miller

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GR8 Tech is excited to announce new updates in Cashback bonuses that enhance player retention and elevate the gaming experience, empowering casino operators to drive engagement effectively. These dynamic updates introduce opportunities for personalized marketing campaigns, enabling clients to elevate their players’ gaming experiences.

Clients can now reward players with a Cashback bonus for deposits, encouraging increased engagement. Additionally, a new Cashback collection mechanism, “Turnover,” is introduced, alongside the existing “Loss” option, enabling clients to align strategies with their business needs. They also have the flexibility to credit cashback directly to a player’s main balance without wagering requirements or to the bonus balance with wagering. This flexibility allows operators to craft unique experiences for different player segments, catering to casual gamers and high rollers alike

GR8 Tech’s enhanced functionality lets clients combine Cashback bonuses with other activities, creating multifaceted campaigns for deeper player engagement. The updated Cashback bonus setup features enhanced UI/UX, making it easier for operators to configure cashback settings for specific providers and games, among other improvements, ensuring more relevant and targeted offerings. Flexible Cashback bonus settings now allow for intricate bonus customization, including Bonus payout, Bet result, Min. total amount of collected bets, Days to collect bets, and other options that make setting up bonuses even more convenient and flexible.

Finally, setting up promo materials has become simpler, enabling effective communication of offers to players.

These newly launched features empower clients to significantly enhance the impact of their marketing campaigns, draw in more players, and elevate platform engagement. With adaptable settings and advanced capabilities, they can craft highly personalized offers that precisely cater to the preferences of their audience, thereby increasing loyalty and satisfaction.

Stay tuned to GR8 Tech’s updates with monthly Platform Updates in the company blog.

The post GR8 Tech Enhances Player Experience with Innovative Cashback Bonuses Features appeared first on European Gaming Industry News.