Latest News
Week 21/2024 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
Relax Gaming is bringing classic 8-bit sprites to the reels in its brand-new arcade-themed release, Line Busters Dream Drop. This high volatility three-reel slot allows players a chance to win a maximum of 5,000x their stake through a lucrative free spins bonus. The legendary Dream Drop Jackpot can also be triggered at any moment, potentially landing players the €3,000,000 Mega Jackpot.

Evoplay has rolled out its latest release Belfry Bliss, a sizzling feature-rich slot that showcases the Hells Bells round, awarding multiple money values in conjunction with the hell-raising Dante symbol. The Devil’s Luck feature comes into play in the base game and free spins as two to three random icons can be replaced by Scatters should just one of them land on a spin.

Nolimit City takes fans away from the twisted plastic reality of its latest and highly anticipated slot, Kenneth Must Die. The provider hasn’t fallen short of delivering exhilarating and volatile slots, from re-works of classics such as Tombstone No Mercy to haunting players as was seen in Possessed. They have now turned their focus to an alternate version of 90s infomercial television in Loner.

Endorphina, has announced the official release of its newest Egyptian-themed game. Temple of Ra is a cascading slot 6-reel, 5-row slot that encourages players to uncover the hidden chamber of Ra and unravel the secrets buried within.

Light & Wonder, Inc. has released Claw and Roar, from specialist slot provider Lightning Box, one of Light & Wonder’s in-house studios, exhibiting a plethora of animal symbols that award unique modifiers and features. In this 3×5 adventure, players step into a blissful forest, making friends with a number of creatures along the way, including the grizzly bear, who stars as a Wild symbol.

Latest 3X3 Slot Game from Spin Logic featuring Expanding Reels, Huge Win Multipliers, and 2 Jackpots This week, Everygame Casino introduces its decadent new Wonder Reels slot game from SpinLogic. This lavish new game features Ways Boosters, jackpots, and huge win multipliers. There can never be enough bling in the new Wonder Reels, a luxurious 3X3 slot with an expanding gameboard and free games with win multipliers and jackpots.

Wishbone Games, a Games Global exclusive studio, has launched its latest feature-filled title with a twist in tranquil new release Kingfisher™. Set amongst the wildlife, players join the titular Kingfisher on the reels that are adorned with fish, dragonflies and frogs, unlocking different adventures and features along the way by hatching five eggs that sit above the matrix on the 5×4 grid.

Trigger Happy is the new highly volatile arcade-style slot from BTG that will be blasting its way onto the Evolution Network. The new cluster-pays slot tips its hat to video arcade games of yore, inviting players to blast a cascade of fluffy critters in a 5X5 grid embedded inside an arcade game mechanism. Meanwhile, the 50,000x win potential ramps up engagement levels to the max.

Inspired Entertainment, Inc., is delighted to announce the launch of Gold Fever Fortune™ in the B3/LBO market. Gold Fever Fortune™ offers the tantalizing possibility of uncovering riches hidden deep within the mines. Players should prepare for an adventure filled with excitement as they watch progressive cash pots grow, uncover Streak Spins promising guaranteed wins or bonus awards, and delve into the Gold Rush Board, where a multitude of cash prizes await discovery.

Thunderkick has launched its latest release King of the Party, which couples feature-rich gameplay with eye-catching visuals to deliver an entertaining player experience. Lions, hyenas, lynx, lizards, and pigs reside on the reels, each stylised with retro sunglasses and sporting various items of jewellery. These animals represent the mid to high-paying symbols, with the Savannah’s apex predator being the most lucrative.

The latest slot from Hölle Games is now live: “Sin in Berlin”, is a 5×4, 25 payline game/trip into the party-scene of a capital known for its party scene since the Roaring Twenties. The slot also features a special wheel game, which when triggered, can award up to 30 Free Spins with a 3x multiplier! On top of that, the Free Spins always feature an expanding wild character, which can provide some truly epic win potential.

Yggdrasil has released its latest core title, Monkeys Go Bananas MultiMax™, built around the studio’s proprietary MultiMax Game Engagement Mechanic (GEM) that can see unlimited multipliers land for huge wins. The popular mechanic allows every win to be multiplied by up to five different multipliers associated with each of the game’s reels. If numerous reel multipliers are applied to a win, they are automatically multiplied and not summed.

Pragmatic Play, sets off on a valiant quest in Heroic Spins, where the game’s fearless protagonist wields expanding wilds to save the city and rescue the princess. Monsters roam the reels in this 5×3 Slot. Whenever one or more wilds hit, they expand to fill the entire reel.

Wazdan has given another popular slot a lighter version with the release of its latest slot game, Power of Gods™: Valhalla Extremely Light. This elegant and fresh addition to the extraordinary Power of Gods™ series offers players an immersive gaming experience, regardless of their internet connection or battery mode.

The King of Rock ‘n’ Roll returns to Sin City with buck teeth and an insatiable appetite for bark and big wins in Crucible Gaming’s latest release Beaver Las Vegas. This epic 5-reel, 20 payline slot can see players rack up impressive prizes by way of a free spins feature, lucrative record symbols and the truly spectacular Beaver Las Vegas bonus.

One of the hottest game studios in the industry, Booming Games, is turning up the heat and inviting players to a vibrant fiesta set in the heart of Mexico, complete with a thrilling market hunt for the perfect chillies. With a 5×3 layout and 20 paylines, The Chillies is a hot and tantalising creation from Booming Games with exciting winning features.

Players will be enchanted with this latest hit slot from Stakelogic as they enter the world of one of Greek mythology’s most iconic gorgons. Stone Gaze of Medusa is a 6×5 reel format which encompasses all the fantastic features that players have come to love from Stakelogic including Cascading Reels, and Free Spins – all set within a hauntingly beautiful ancient world.

Leprechaun magic awaits as Blueprint Gaming’s popular folklore series returns with Luck O’ The Irish Gold Spins Trail Blazer, featuring enticing wins courtesy of a new dynamic trail during the game’s Gold Spins. In the familiar 5×4 reel game board, three bonus symbols trigger eight free spins or ‘Gold Spins’, where only the top three symbols and wilds appear on the reels, boosting the chance of securing grand wins.

Inspired Entertainment, Inc., a leading B2B provider of gaming content, systems and solutions, is pleased to announce its May slots line-up, available online and on mobile. Kong Wonder Wilds™ – 92% and 94.5% RTP, Wild Drop Multiplier™ – 92% and 94.5% RTP and Perfect Prize Pooch™ – 92% and 94.5% RTP.

Reflex Gaming, an omnichannel supplier of gambling games, has once again teamed up with Yggdrasil, a leading iGaming publisher on the launch of Diamond Miner DuoMax™, utilising a powerful Game Engagement Mechanic (GEM) to offer precious prizes. A cascading slot that modifies its reels for win potential, the latest release places players in a deep, dark mine where the only lights shining are the glittering gemstones in the reflection of the miner’s lantern.

The post Week 21/2024 slot games releases appeared first on European Gaming Industry News.
American gambling industry
Gaming Americas Weekly Roundup – January 26-February 1
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
ComeOn Group has launched its new marketing campaign in Ontario. The campaign underscores ComeOn Group’s long-term commitment to sustainable expansion – powered by ComeOn’s proprietary technology and a clear focus on delivering standout, personalised entertainment experiences at scale. At the centre of the campaign is a series of premium television commercials starring Jeremy Piven, a long-standing ComeOn brand ambassador. Piven’s high-energy presence and authentic connection to sports reinforce the brand’s entertainment-first positioning, bringing ComeOn’s sportsbook experience to life across TV and digital. Produced by ComeOn Group’s internal creative hub, the campaign provides a cohesive creative platform that clearly differentiates the brand in a crowded market.
Michigan commercial and tribal operators have reported a combined $399.8 million total internet gaming (iGaming) gross receipts and gross sports betting receipts in December. Gross receipts increased 19.1% compared to November. December iGaming gross receipts totaled $315.8 million, the highest to date. The previous high was $278.5 million recorded in October 2025. December gross sports betting receipts totaled $84.0 million, which is a decrease from the $87.3 million recorded in November. Combined total iGaming and internet sports betting adjusted gross receipts (AGR) for December were $357.87 million, including $296.74 million from iGaming and $61.13 million from internet sports betting — representing an iGaming increase of 27.2% and a sports betting decrease of 5.6% when compared to November 2025.
The Cordish Companies and Bruce Smith Enterprise celebrated the highly-anticipated grand opening of Live! Casino Virginia, the region’s first full-scale casino. The opening of the temporary gaming facility marks an important milestone in bringing new jobs, economic development and tourism to the region while construction advances on the permanent resort destination next door. Located just 25 miles south of Richmond and only 45 miles north of the North Carolina border, Live! Casino Virginia is conveniently off I-95 at Exit 48B. Live! Casino Virginia delivers a full-scale gaming experience 24 hours a day, seven days a week, featuring 75,000 square feet of gaming space with more than 900 state-of-the-art slot machines and over 30 live-action table games.
Partnerships
GuardDog, a responsible play innovation fund from Underdog, has announced an investment in Regen, the first platform to automatically convert entries into savings with every play. In addition to the investment, Underdog will feature Regen as a new resource in its responsible play hub, highlight Regen in customer communications from the responsible play and customer support teams as well as provide access to the platform to all of its employees. Regen allows users to link their sportsbook, fantasy sports and prediction market accounts, and automatically save a small percentage from every entry, win or loss, creating savings without changing how they play.
Table Trac Inc. has announced that the Mardi Gras Hotel & Casino located in Las Vegas, United States, Nevada, will soon have Table Trac Inc.’s CasinoTrac casino management system installed. Mardi Gras Hotel and Casino is located just steps from the Las Vegas Convention Center and Main Monorail terminal the Mardi Gras is convenient to all of the World Famous attractions of Las Vegas.
The post Gaming Americas Weekly Roundup – January 26-February 1 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa Bet Partners
How Traffy Cut FTD Cost in Half and Scaled Betting in Tanzania for Africa Bet Partners via Moloco Ads
This case highlights the impact of systematic optimization in Moloco Ads for the Betting vertical. Despite market turbulence in East Africa, Traffy not only maintained Africa Bet’s KPIs but also significantly improved ROI through deep, data-driven optimization.
Project Overview
Africa Bet Partners Offer: Betting
Traffic Partner: Traffy
Source: Moloco Ads (Google Play Inventory)
Geo: Tanzania (TZ)
Period: 2 months
Total Spend: ~$42,000
Final CR (Reg-to-FTD): 60%
Final CR (FTD 1-to-FTD 2): 45%
Challenge and Initial Metrics
At the launch of the campaign, the situation was challenging. The complex economic and political environment in Tanzania had a direct impact on consumer purchasing power and the stability of payment systems.
Initial Cost per FTD: $15.00
Goal: Reduce the cost of the target action to below $8 and identify scaling potential.
Optimization Strategy: What Was Done
The success of this case is the result of Traffy’s consistent work across four key areas:
1. Traffic Quality Management (Exchanges & Publishers)
Traffy conducted a comprehensive audit of publishers (placements) through which Moloco acquired inventory.
- Blacklists were created based on low deposit conversion.
- Collaboration was optimized with specific ad exchanges that demonstrated stronger Retention.
2. Creative Strategy
Traffy moved away from standard approaches and implemented a system of regular testing of new creative packs. Creative optimization significantly increased CTR and IPM, providing the Moloco algorithm with more data for learning.
3. Traffic Cleanup to Avoid Paying for Bots
- Placements with suspicious install times (CTIT) were filtered out to protect against click flooding.
- Device “farms” were identified and banned through Device ID analysis.
- Using BI tools, installs were cross-checked with real user activity. Placements with no engagement were added to the Blacklist.
4. Funnel Optimization
Through targeting optimization at the campaign level, Traffy attracted more relevant users. This led to an increase in the CR from registration to FTD up to 60%, which is an abnormally high indicator for this region.
Key Insight
Deep publisher analytics in Moloco Ads combined with category segmentation allows reducing deposit cost by more than 2x while maintaining high player quality (Retention and repeat deposits).
Result
Traffy not only met Africa Bet’s KPIs but also built a stable model for further scaling. Even in “difficult” geos, a systematic optimization approach makes it possible to achieve outstanding results. At the moment, the campaign continues to run, and user Retention (FTD 2) shows organic growth.
The post How Traffy Cut FTD Cost in Half and Scaled Betting in Tanzania for Africa Bet Partners via Moloco Ads appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa Bet Partners
How Traffy Cut FTD Cost in Half and Scaled Betting in Tanzania for Africa Bet Partners via Moloco Ads
This case highlights the impact of systematic optimization in Moloco Ads for the Betting vertical. Despite market turbulence in East Africa, Traffy not only maintained Africa Bet’s KPIs but also significantly improved ROI through deep, data-driven optimization.
Project Overview
Africa Bet Partners Offer: Betting
Traffic Partner: Traffy
Source: Moloco Ads (Google Play Inventory)
Geo: Tanzania (TZ)
Period: 2 months
Total Spend: ~$42,000
Final CR (Reg-to-FTD): 60%
Final CR (FTD 1-to-FTD 2): 45%
Challenge and Initial Metrics
At the launch of the campaign, the situation was challenging. The complex economic and political environment in Tanzania had a direct impact on consumer purchasing power and the stability of payment systems.
Initial Cost per FTD: $15.00
Goal: Reduce the cost of the target action to below $8 and identify scaling potential.
Optimization Strategy: What Was Done
The success of this case is the result of Traffy’s consistent work across four key areas:
1. Traffic Quality Management (Exchanges & Publishers)
Traffy conducted a comprehensive audit of publishers (placements) through which Moloco acquired inventory.
- Blacklists were created based on low deposit conversion.
- Collaboration was optimized with specific ad exchanges that demonstrated stronger Retention.
2. Creative Strategy
Traffy moved away from standard approaches and implemented a system of regular testing of new creative packs. Creative optimization significantly increased CTR and IPM, providing the Moloco algorithm with more data for learning.
3. Traffic Cleanup to Avoid Paying for Bots
- Placements with suspicious install times (CTIT) were filtered out to protect against click flooding.
- Device “farms” were identified and banned through Device ID analysis.
- Using BI tools, installs were cross-checked with real user activity. Placements with no engagement were added to the Blacklist.
4. Funnel Optimization
Through targeting optimization at the campaign level, Traffy attracted more relevant users. This led to an increase in the CR from registration to FTD up to 60%, which is an abnormally high indicator for this region.
Key Insight
Deep publisher analytics in Moloco Ads combined with category segmentation allows reducing deposit cost by more than 2x while maintaining high player quality (Retention and repeat deposits).
Result
Traffy not only met Africa Bet’s KPIs but also built a stable model for further scaling. Even in “difficult” geos, a systematic optimization approach makes it possible to achieve outstanding results. At the moment, the campaign continues to run, and user Retention (FTD 2) shows organic growth.
The post How Traffy Cut FTD Cost in Half and Scaled Betting in Tanzania for Africa Bet Partners via Moloco Ads appeared first on Americas iGaming & Sports Betting News.
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