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Week 11/2024 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
Pragmatic Play, is embarking on an aquatic adventure in Beware the Deep Megaways. In this latest Megaways release from Pragmatic Play, treasure chests, harpoon spears and other symbols of the deep take to the ever-changing reels where a single spin can trigger a tidal wave of consecutive wins. The shark wild strikes with a random multiplier of up to 25x in the base game and 100x in the bonus game, adding to a total multiplier that applies to all subsequent tumble wins in the spin.
Habanero, is taking players on an adventure through the forest in its latest slot release, Wild Flows, the follow-up to one of its top-performing titles. Immersing players in a picturesque woodland, a plethora of native wildlife including bears, wolves, chipmunks and foxes can be spotted along the trail, filling the gameboard as its symbols. Beginning with a standard 5×3 reel setup featuring 243 ways to win, whenever a deer Wild appears, it triggers an expansion of the matrix.
Yggdrasil and Jelly have come together to reveal CleoPatrick DoubleMax™, combining two iconic locations, Ireland and Egypt, into one big game release. The slot can see players win up to 5,000x their stake by way of Cleo’s Respins, Patrick’s Expanding Wilds, Patrick’s Mystery Symbols and the DoubleMax Game Engagement Mechanic. Every win in CleoPatrick DoubleMax creates a cascade which will automatically increase the DoubleMax multiplier, leading to impressive prizes. The DoubleMax multiplier can also be carried through to Cleo’s Respins Bonus.
Games Global exclusive studio Northern Lights Gaming has rolled out More Unusual Suspects, the sequel to its 2023 smash hit, bringing back memorable characters while adding new features such as a lucrative jackpot and an engaging Perk Pick Bonus. The game takes players deeper into the gritty underworld of the city where Sticky Wild Frames can lock in winnings and breakout Exploding Wilds that populate more wilds and can turn fortunes around in an instant.
ELA Games, is pleased to announce the release of its latest high stakes game, Bandidos Bang! This game invites players to travel to the Wild West where they can bet, shoot and win prizes up to x50 with the possibility of additional multipliers. Bandidos Bang! offers a customized, adrenaline-filled experience as players can switch between high and low volatility.
Armadillo Studios is celebrating Saint Patrick’s Day in style with the launch of its latest release, Shamrock Surprise. Prepare to be captivated by enchanting Irish Folklore and embark on a quest to uncover treasure hidden across this special slot game by our mischievous Leprechaun. Step into a world of luck and adventure with our 6×4, low-mid volatility slot that keeps the excitement alive with every spin.
Infinity Dragon Studios, a Games Global exclusive studio, has launched its groundbreaking new Norse mythology-themed slot Gates of Asgard Power Combo™, leveraging a powerful lineup of three different Link&Win™ features that can be combined. Set on a 5×3 grid with 40 paylines, Gates of Asgard Power Combo™ is poised to put Infinity Dragon Studios on the map and become a staple game in the world of slots
Light & Wonder Incorporated has announced the forthcoming release of immersive online slot Squid Game: One Lucky Day. The latest in a string of highly successful brand licensing offerings, Squid Game: One Lucky Day will be available exclusively to Bally’s Interactive players in the United Kingdom and Europe for two weeks from March 13, ahead of a general release. Squid Game: One Lucky Day is a 5×4 reel slot with 40 win lines and three bonus rounds that are immediately recognisable for fans of the hit Netflix show.
Playson, is ready to soak up the prizes in Sunny Fruits 2: Hold and Win, a vibrant sequel to its fan-favourite slot that is ablaze with new features and artwork. Played under the backdrop of the scorching hot sun, this latest version now features just five paylines and has been elevated to another level with four in-game jackpots and more ways to win.
Blueprint Gaming’s favourite crustaceans return in the latest outing of its newest game family, Crabbin’ For Cash Megaways, with an extra reel and up to 15,625 ways to win adding a new dynamic to the ocean adventure. The familiar gameplay visuals are accompanied by the aquatic sounds of the deep blue sea, with the updated grid set now featuring six reels, each of which can show up to five symbols high thanks to the Megaways mechanic.
Belatra Games, is exploding with happiness to announce the launch of its new game, Jackpot Mines. This title effortlessly combines strategy, luck and anticipation, giving players a thrilling gaming experience. Before setting off into the game, players are empowered to customise the gameplay to their own preferences by selecting the field size and the number of mines; ranging from a 3×3 grid with up to six mines, a 4×4 field with up to twelve mines, to a 5×5 grid where as many as 20 mines remain hidden
Endorphina reaches new heights with its newest title, Rainbow Ray. The game introduces the majestic world of the leprechauns and encourages players to explore the magical lands, collect scattered payouts, and find the riches on the other side of the rainbow! The slot features 6 reels, 5 rows, and scattered payouts, whose symbols count on any position on the reels. In Rainbow Ray, the main character is the leprechaun, who takes players on an exciting adventure over the rainbow where a pot of gold is waiting to be claimed.
Wizard Games is delving into a whole new world with its magical latest release, Lucky Lamp. Players are presented with a 5×4 grid with 60 paylines, with the game focused around the legendary lamp and its wild-launching feature as players look to release the power of the genie and release reel-high wilds. The Wild Reel mechanic is triggered when four lamp symbols land on a column with the count not resetting between spins.
Eastern Europe
Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating
“We weren’t just present — we were participants of Runfest. And that’s one of the most important aspects,” said Artak Ashkhatoyan, Deputy CEO of Totogaming.
On July 6, Totogaming joined the Cernica Pantelimon Runfest in Romania, once again emphasizing the importance of promoting amateur sports and a healthy lifestyle.
“Supporting such initiatives is a priority for TotoGaming. First, 50% of the proceeds from RunFest will be donated to the CLOVES Romania Foundation, supporting children affected by CLOVES Syndrome. And second, we’ve always believed in showing our passion for sports through actions, not just words. Have you noticed how we’re constantly rushing through life, yet when we look back, it often feels like we haven’t moved at all? It’s important for us to lead by example and show the importance of participation. This is exactly the message we’re promoting through our team’s active involvement in the marathon. After all, there can never be too much sport in our lives,” said TotoGaming’s Deputy CEO, Artak Ashkhatoyan.
A Simple Concept, a Powerful Impact
The concept of this sports event is straightforward: choose a distance between 1 to 21 kilometers and run. The goal? Make sport an integral part of everyday life. The crowd certainly embraced that, gathering as early as 8:30 a.m. — on a Sunday morning.
Totogaming contributed in two distinct capacities: as an official sponsor and as an active participant. A dedicated team of 13 employees represented the company at the Cernica Pantelimon RunFest, with 7 of them proudly taking part as runners.
More Than Just a Run
It wasn’t an easy challenge — especially because among Totogaming’s runners were people for whom running isn’t a daily habit, or even part of their life at all. Yet they couldn’t miss the opportunity, not least from the perspective of corporate responsibility.
“We just finished the 7.5-kilometer race!” shared Petrut-Adrian Toea from the Totogaming team.
“It was amazing, honestly. Around the 2-kilometer mark, I had this little battle with myself — I told myself I had to finish the race, no matter what. And I did it! I came in around 60th place out of over 100 runners, which for me is a really good result.”
“I see my participation as a small contribution toward promoting a healthy lifestyle. In my close circle, everyone knows I’m not exactly the sporty type. I’m not athletic, and I usually prefer having fun in other ways. But showing up here, early in the morning, in this intense heat, and completing almost 8 kilometers with just one short break — I think it set a good example.”
“I hope seeing someone like me finish this challenge motivates my friends to try something similar for their own health. I believe that’s a meaningful contribution”, – added Petrut-Andrea.
Totogaming also made it possible for every attendee to bring sport into their lives — quite literally. At the Totogaming tent, participants could ride stationary bikes and receive prizes based on the number of points they earned through their efforts.
Whether they were running, cycling, or simply cheering for friends, the goal for everyone was the same: to reach the destination of champions — by bringing sport into everyday life.
The post Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating appeared first on European Gaming Industry News.
BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Sacha McLaughlin to Vice President of Global Quality Assurance.
BMM’s President of Land-Based Gaming & Inspections, Kirk White, said, “Sacha has consistently demonstrated exceptional leadership, operational excellence, and a customer-first attitude. Her experience and passion will be critical as we continue to grow our QA services to meet the always-evolving needs of the global gaming industry.”
With over 18 years of experience in software implementation and seven years in the gaming industry, McLaughlin brings extensive knowledge of both agile and waterfall development methodologies, test planning, project management, and cross-regional team leadership. She is recognized for her ability to build and scale QA organizations that deliver quality, speed, and value to customers.
McLaughlin joined BMM in 2018 and has held roles of increasing responsibility within the Company, most recently serving as Senior Director of Quality Assurance. Throughout her tenure, she has been instrumental in expanding BMM’s QA capabilities and helping customers launch products into the global gaming market more quickly, with a focus on regulatory compliance, functionality, fairness, and security.
The post BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE appeared first on Gaming and Gambling Industry in the Americas.
Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.
Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.
This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.
Highlights from the report include:
Top consumer apps are investing in interactive ads to compete for engagement
In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.
Playable ads deliver returns across ad budgets for mobile game advertisers
In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.
Tailoring “metaplay” elements to motivations can improve performance
“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.
UGC is becoming a key differentiator in driving scale for consumer apps
The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.
Widespread adoption of Gen AI leads to more customized ad experiences
Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.
Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”
Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”
The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.
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