Red Rake Gaming, a leading provider of premium online casino content, announces its partnership with 7Melons.ch, the official online casino of the prestigious Grand Casino Bern, further strengthening its position in the regulated Swiss market.

7Melons.ch, launched in 2020 following the legalisation of online gaming in Switzerland, operates under an official Swiss concession (Konzession) and offers an authentic, safe, and fully licensed local experience. Backed by the strong reputation of Grand Casino Bern, the platform stands out for its commitment to player protection, secure transactions, and a mobile-optimised gaming environment.

As part of its growth strategy, 7Melons.ch is focusing on CRM automation, localised acquisition campaigns, and enhancing its VIP experience. The operator is investing in performance marketing, expanding its game portfolio, improving platform features, and building long-term brand equity, with the goal of becoming one of the leading names in Swiss online entertainment.

Nick Barr, Managing Director at Red Rake Gaming Malta, commented: “We are delighted to collaborate with 7Melons.ch and Grand Casino Bern to bring our top content to Swiss players. The platform combines the trust of a historic brand with a modern and secure digital experience, making it the ideal partner to expand our presence in this region. We are confident our games will deliver added value and exciting experiences for players in Switzerland.” 

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This collaboration reinforces Red Rake Gaming’s commitment to creating innovative content tailored to local regulations and designed for highly regulated markets. Players in Switzerland will have access to a wide and diverse game portfolio, featuring standout functionalities, interactive mini-games, and a safe, immersive gaming experience.

VIP Play, a leader in AI-driven sports entertainment, has announced a new partnership with Vokol (formerly Staked AI) to bring immersive, hyper-personalised audio experiences to sports fans worldwide.

“VIP Play is committed to redefining how fans connect with the sports and entertainment they love. Partnering with Vokol, a leader in AI-powered audio creation, allows us to create immersive, hyper-personalized audio experiences that bring our fans closer to the action than ever before. Together, we’re combining cutting-edge technology with authentic storytelling to deliver the next generation of fan engagement,” said Les Ottolenghi, CEO of VIP Play.

Vokol’s AI-powered audio platform revolutionises the way sports content is created and delivered. By leveraging automation, intelligent scriptwriting, conversational AI voices and streamlined distribution, Vokol helps teams, leagues, betting and fantasy platforms, and creators produce high-quality, on-brand audio in seconds.

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“Our team is excited to partner with VIP Play as they embrace the future of AI in sports betting. Vokol blends automation with fan-focused authenticity, delivering tailor-made audio that drives results. Our personalized audio content creation platform fits seamlessly into VIP Play’s forward-thinking approach to AI-enhanced fan experiences. This partnership comes at a great time as we launch our latest platform updates,” said Chris Shreeve, Co-Founder and Head of Growth at Vokol.

This partnership underscores both companies’ shared commitment to innovation, personalisation and enhancing the way fans experience sports. By merging VIP Play’s vision for AI-driven engagement with Vokol’s cutting-edge audio technology, the two companies are setting a new standard for how sports content is delivered, consumed and enjoyed, bringing fans closer to the action than ever before.

Global Tote, a BetMakers company, has announced the successful launch of its next-generation GTX Digital platform, with the first customer, Greyhound Racing Ireland (GRI), now live in Ireland.

GTX Digital is a multi-tenant, racing-focused platform built from the ground up on a modern technology stack. GTX runs on the Google Cloud Platform (GCP) as part of BetMakers’ global partnership with Google, ensuring industry-leading performance, reliability and scalability.

The platform delivers a streamlined and highly configurable digital wagering experience for racing operators, while also supporting embedded integrations of third-party products and services outside of racing.

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GTX Digital also features a comprehensive back-office management portal, giving operators the tools they need to successfully manage and grow their business. This includes content configuration, promotions, player tools, risk settings, in-depth live reporting, live website analytics and a powerful rebates engine, all within a single, unified interface.

The front-end experience is built to support both tote and fixed odds betting, providing maximum flexibility for operators and choice for customers. It is further enhanced by a growing suite of player-focused tools, including Racelab insights, past performances, live streaming and other key utilities to assist with decision-making and engagement.

Global Tote CTO Karl Begg said: “The launch of GTX Digital is a major milestone for our business and our global racing partners. It represents a clean-slate build using the latest technologies, designed specifically to meet the needs of modern racing operators.

“We’re proud to see GRI go live and look forward to supporting many more migrations in the months ahead.

“With GRI now live, Global Tote is preparing for up to 10 customer upgrades to GTX Digital between now and the end of the 2025 calendar year.”

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