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Betsoft Gaming Delivers The Ultimate V.I.P. Gaming Experience in Mr. Vegas 2: Big Money Tower™

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Life just suddenly got so much better. The legendary Mr. Vegas is back and bringing the ultimate Vegas experience to players’ fingertips.

With five reels and 60 paylines, Mr. Vegas 2: Big Money Tower™ delivers a feature overload with Stacked Mystery Symbols, Free Spins, a Pick Bonus and the innovative Big Money Tower for gold, silver or bronze winnings.

The sequel to Mr. Vegas™ – one of Betsoft’s most popular releases of all times – Mr. Vegas 2: Big Money Tower™ takes our handsome hero back to the high rollers’ casino for some serious action.

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The Mr. Vegas icon and his two beautiful companions are surrounded by the classic symbols of dice, diamonds and casino chips. With the Big Money Tower symbol, Roulette Wheel Wild and neon Las Vegas sign Scatter, there is no doubt that players have joined Mr. Vegas in gaming heaven.

Each reel contains Stacked Mystery Symbol positions that will not only be replaced with a random symbol before each spin but can turn into Wilds. As the positions are always filled with the same symbol, the winning chances just get better with each spin.

Wilds can appear on any reel and substitute for all symbols except the Scatter and the Big Money Tower.

Naturally, Free Spins is the V.I.P. version in Mr. Vegas 2: Big Money Tower. Trigger the round when three Scatters or more appear on reels two, three and four. Two face-down playing cards will appear. Click one to discover your Wilds Bonus and get ready to win.

Will you receive Sticky Wilds which give 10 Free Spins and stay in place throughout the round on winning combinations?

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Perhaps Expanding Wilds with 12 Free Spins will appeal more? These cover the reel, sticking in place for one Free Re-Spin. Should you trigger another Wild, then one more Free Spin is added to the counter.

Or could 15 Free Spins with Random Wilds and the chance of two to six Wilds just appearing with each spin be your ticket to big wins?

For those who want immediate access to Free Spins, the Buy feature enables players to specifically choose one of the three Wilds Bonuses without the random flipping of a card.

However, in Vegas there is V.I.P. and then there is V.V.I.P. and finding three Big Money Tower symbols simultaneously on reels one, three and five moves players straight into the casino super league.

Three Towers – Bronze, Silver and Gold – are available. Triggering the feature means a random Tower will open in a new screen as Mr. Vegas welcomes players into his marble columned private casino.

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Flip a coin to climb the Tower for the big money prizes. Each rung climbed takes players up a level to a new Multiplier value of their stake. However far players get, there is always a win, but the higher you climb, the more guests arrive at the party and the bigger the multiplier!

Who will make it to the top of the Golden Tower for the ultimate 1,000x stake payout? Flip the coin to find out your fortune.

Alongside the stunning graphics and mellow, jazz inspired soundtrack, Mr. Vegas 2: Big Money Tower™ brings very high volatility play and the chance for mega wins on the nail biting flip of a coin or turn of a card.

Why go to Vegas when Vegas can come to you? And with a default RTP of 96.08% and a max win of 2601.66x, Mr. Vegas 2: Big Money Tower™ is the sequel that is well worth the wait.

Anastasia Bauer, Head of Account Management, Betsoft Gaming, said: ‘Mr. Vegas 2: Big Money Tower™ is a slot that players can truly own. The many different features and winning opportunities ensure the gameplay constantly provides action and engagement. Players will love the connection with the high roller casino vibe that they originally found in 2012’s Mr. Vegas™. This time, a more personalised experience ensures that players can set their own path to even bigger wins.’

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The 8th AskGamblers Awards Kick Off With Nominations

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The 8th annual AskGamblers Awards have officially started. All AskGamblers players can now nominate their favourite casinos, new casinos, sportsbooks and online slots to help them reach the next phase and eventually win one of the prestigious awards.

On 10 February 2025, the nomination phase for the 8th AskGamblers Awards officially commenced. All players registered on AskGamblers can nominate their favourite operators and slots in four categories: Best CasinoBest New CasinoBest New Slot and Best Sportsbook.

The nominations will last until 28 April 2025 when the voting stage begins. Players will continue to vote for operators and games that made the cut. In addition to the four categories, the players will also have a chance to vote for the Best Provider, while the casino with the most player votes will receive the Players’ Choice Award.

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This year, our Forum members will have a vote in specific categories, helping AskGamblers experts and players determine the best of the best.

As for the awards assigned by our AskGamblers team solely, they include: Best Crypto CasinoBest Partner and Best Manager. For this year’s event, we’ve introduced the Superstar Award – a crown achievement handed out to one operator that best represents the values of our brand.

Traditionally, the AskGamblers Awards end with two live events. One is the annual Charity Night and the other is a gala ceremony where the winners will be announced in a live show.

Dijana Radunović, General Manager at AskGamblers, said this about the 8th AskGamblers Awards: “This year’s AskGamblers Awards brings exciting changes and new categories, and we’ll hand out 10 different awards! Also, we’re thrilled about including our Forum members in the voting stage as we truly value the community they’ve helped us build.”

“Nominations are always unpredictable, especially with new operators making the shortlist each year. We can’t wait to see who will take home the awards this year! Regardless of the outcome, we’re incredibly proud of organising the AskGamblers Awards, the Charity Night and the live ceremony. We want to invite you to nominate your favourites and be a part of one of the biggest events in the iGaming industry,” added Radunović.

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The gala event is scheduled for 12 June 2025 in Belgrade, Serbia.

The post The 8th AskGamblers Awards Kick Off With Nominations appeared first on European Gaming Industry News.

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SOFTSWISS Shares Top 5 Retention Trends

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Player retention remains an essential priority for operators aiming to maintain a competitive edge in the evolving iGaming industry. With over 15 years of expertise, leading tech provider SOFTSWISS reveals how a strategic blend of responsible gambling practices and advanced analytics helps to retain players.

The award-winning SOFTSWISS Managed Services has years of experience supporting over 180 brands with First Line and VIP Player Support, Anti-Fraud Support, Player Retention and Reactivation, and Content Management Services. Apart from the buzzword “gamification”, SOFTSWISS experts share the top five valuable trends in player retention that help keep players engaged.

Real-Time Analytics & AI-Driven Personalisation 

Operators leverage AI, machine learning, and real-time data analytics to enhance player engagement and retention. By analysing player behaviour, AI enables the creation of personalised offers and promotions, enriching the gaming experience and fostering loyalty.

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Additionally, real-time analytics allows operators to continuously monitor player activity, facilitating immediate responses to player needs. This proactive approach helps identify at-risk players early and deploy targeted interventions to prevent churn, ensuring a more dynamic and engaging gaming environment.

Loyalty Programs with VIP Focus

A well-designed loyalty program fosters long-term player retention by offering exclusive perks and incentives that make high-value players feel appreciated. Recognising player loyalty allows operators to reduce churn and encourages continued engagement with their projects.

Operators build strong VIP relationships by enhancing player satisfaction. Exclusive experiences, dedicated support, and premium content keep players engaged. A long-term strategy with tailored retention efforts maximises their lifetime value, creating a more immersive experience.

Umberto Facciolla, Head of CRM at SOFTSWISS Managed Services, comments: “Standing out in a competitive market means creating a VIP program that exudes exclusivity and prestige. Providing exceptional benefits and unique experiences gives players a compelling reason to choose and remain loyal to your platform rather than seeking alternatives”.

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Safer Gambling

Operators demonstrate a strong commitment to player well-being, fostering trust and loyalty by providing tools that allow players to set limits on deposits, wagers, and session duration. Features such as self-exclusion options and resources for responsible gambling further contribute to creating a safe gaming environment. 

This approach not only safeguards players but also strengthens their relationship with the platform. Such a win-win strategy leads to increased engagement and long-term retention.

Seamless Payment Solutions

Providing various secure and convenient payment options enhances the overall player experience, contributing to higher retention rates. Integrating digital wallets and cryptocurrencies, along with streamlined deposit and withdrawal processes, reduces friction and encourages players to remain loyal to the platform.

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Community Building and Social Features

Fostering a sense of community through social features, such as in-game chat rooms and forums, enhances player engagement. Building player communities encourages interaction and loyalty as players feel more connected to the platform and each other.

Umberto Facciolla, Head of CRM at SOFTSWISS Managed Services, summarises: “By embracing these trends, operators can develop effective retention strategies that not only keep players engaged but also foster long-term loyalty, ensuring sustained success in a competitive market. A trusted iGaming partner, providing all types of customer support, will definitely make this journey easier.”

 

About SOFTSWISS

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SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Shares Top 5 Retention Trends appeared first on European Gaming Industry News.

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Alex Dixon CEO of Resorts World Las Vegas.

Brian Sandoval, Former Nevada Governor, Joins Board of Directors for Resorts World Las Vegas

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Resorts World Las Vegas is proud to announce the appointment of Brian Sandoval, former Governor of Nevada, to its Board of Directors. Sandoval’s distinguished career in public service, coupled with his deep understanding of Nevada’s gaming landscape, will bring invaluable expertise to the organization.

“We are thrilled to welcome Governor Sandoval to our Board of Directors,” said Alex Dixon, CEO of Resorts World Las Vegas. “His leadership, vision, and extensive experience in both government and the gaming industry make him an extraordinary addition to our team. We look forward to working with him as we continue to drive our commitment to innovation and excellence. His appointment accelerates the property’s growth strategy and continues to further cement our position as the premier resort destination for unmatched luxury and entertainment in Las Vegas.”

Sandoval served as Nevada’s 30th governor from 2011 to 2019, during which he championed economic growth, education reform, and innovation in the state. Prior to his governorship, Sandoval held several prominent positions, including Federal Court Judge, Attorney General of Nevada and Chairman of the Nevada Gaming Commission.

His tenure on the Gaming Commission gives him a unique perspective on the regulatory and operational aspects of the industry, insights that will be instrumental in his new role at Resorts World Las Vegas. Adding this enhanced governance expertise will pave the way for Resorts World Las Vegas to achieve its maximum potential.

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“I am honored to join the Board at Resorts World Las Vegas and contribute to the strong foundation they have built,” said Sandoval. “This organization has redefined hospitality on the Vegas Strip through its unwavering commitment to deliver exceptional guest experiences. I look forward to working with the team to drive continued success and innovation, ensuring unforgettable moments for all who visit.”

As a respected leader with a proven track record, Sandoval’s appointment reflects the leadership team’s vision for the next phase of growth. Sandoval joins Chairman Jim Murren and directors A.G. Burnett, Michelle DiTondo, and Tan Kong Han on the Board.

“The Board and I recognize the unique position Resorts World Las Vegas holds at the north end of the Strip, a crown jewel of Vegas that is bursting with potential,” shared Murren. “To fully capitalize on our vision, we need strong leaders to help us build and drive progress. Brian Sandoval brings the expertise and energy necessary to elevate the property to the next level.”

The post Brian Sandoval, Former Nevada Governor, Joins Board of Directors for Resorts World Las Vegas appeared first on Gaming and Gambling Industry in the Americas.

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