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INSPIRED MARKS THE START OF THE SUMMER SEASON WITH THE LAUNCH OF FIVE ONLINE AND MOBILE SLOT GAMES

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Inspired Entertainment, Inc. is pleased to announce the launch of five new online and mobile slot games, to kick start the summer season and give players a breadth of choice.

Gold Cash Big Spins™, Chilli Prize Pots™, Big Egyptian Fortune™, Big Wheel Bonus and Grizzly!encompass a variety of themes, mechanics, and gameplay styles to attract and entertain a breadth of players, offering them an assortment of premium iGaming options.

Giving players a chance to experience this year’s biggest gold rush, Gold Cash Big Spins is stacked with bundles of cash, shimmering bars of gold, and explosive Wilds across 6×4 reels of excitement and 50 win-lines. It combines the graphics and visual appeal of Inspired’s best performing title, Gold Cash Free Spins™, with the math and Gamble-to-Free Spins™ mechanic of Inspired’s 2021 chart topping hit, Big Spin Bonus™. The game’s fun Gamble feature gives players a chance to spin the wheel and double their winnings up to a total of 2,500X their total bet. Wins can be gambled to unlock up to five Big Spin bonuses. Gold Cash Big Spins features a Pick Me coin feature, which is presented for each scatter that lands. Behind each Pick Me coin is a Big Spins number, ranging from one to five, representing the number of Big Spins of 20X or more which is awarded to the player. Players will continue playing Free Spins with sticky wilds, collecting all their wins along the way until no Big Spins remain.

Turning up the heat this summer is Chilli Prize Pots, a Mexican-themed slot, with a reel configuration of 5×3 and 20 win-lines. Radiating blue skies and sunshine, Chilli Prize Pots is set in a Mexican village, with vibrant symbols and an upbeat fiesta soundtrack. Players can land three (or more) of the game’s dynamic, maraca playing Chillies, to claim the corresponding cash prize on display. Landing nine chillies will award them with a hot 2,000X big win! Players will get the chance to spin the game’s colourful Bonus wheel for a chance of landing up to 30 Free Spins and up to 3X multipliers.

Offering an exciting adventure to find gold and jewels, Big Egyptian Fortune is set in mystical, ancient Egypt. Bristling with immersive gameplay, it is based on Inspired’s top performing iGaming slot, Big Fishing Fortune™. With a reel configuration of 5×3 and 10 win-lines, Big Egyptian Fortune offers players regular base game wins. Three or more scatters in the base game, triggers the game’s Treasure Bonus, known as Match 3 Treasures. Here players pick Bonus symbols with a Big Treasure Bonus value of up to 100X, for a chance to play the Free Spins round and collect as many Canopic Jars as possible. The player has unlimited Free Spins until the explorer collects one or more Big Treasures, after which all jar values aggregate and pay, giving players plenty of chances of winning.

Combining the elements of a classic fruit slot with an innovative Free Spins Bonus mechanic, Big Wheel Bonus is a 6×4 reel slot, packed with colourful symbols and fun Wilds within 50 win-lines. With crisp graphics and a classic upbeat casino soundtrack, Big Wheel Bonus gives players the ultimate interactive iGaming experience. As an adaptation of two of Inspired’s top performing slots, Big Bonus™ and Big Spin Bonus, Big Wheel Bonus delivers frequent base game wins coupled with a chance for pay-outs in the Bonus game. Three or more scatters in the base game takes players to the game’s ‘Pick Me’ feature where the player is guaranteed a multiplier win. Each ‘Pick Me’ reveals a random value of up to 100X stake. They are then taken to the game’s thrilling Bonus round, where a vibrant cash Wheel Bonus awaits them. In the Bonus, play starts on the lowest wheel, which spins to cash wins. Values below the ‘Pick Me’ multiplier change to arrow positions. If they spin again, play moves to the next wheel up. All wins accumulate in the Total Win meter until the target spin value is reached.

Evoking the mystic spirit of Wild America, Grizzly! is a Ways Pays online and mobile slot, with 1024 thrilling ways to win big. Set in the rugged, Rocky Mountains, Grizzly! encompasses vibrant and colourful symbols with a melodic, upbeat soundtrack for a fun and interactive experience. It has a reel configuration of 5×4 and includes a choice of four exciting Bonus types. Packed with Wilds that become multipliers for winning Free Spins, Grizzly! gives players the chance to win big. Three to five scatters in the base game trigger the game’s Pick Me feature where a player can choose the extra spins and multipliers they’d like to play for. Alternatively, they can choose the Mystery Spins option with up to 10X multipliers. Wilds that appear during Free Spins become multipliers, revealing 2X or the player’s extra chosen multiplier.

Steve Collett, Chief Product Officer at Inspired, said: “Inspired is launching into the summer season with a variety of new titles, bringing back and extending our successful ‘big’ mechanics in three of the five releases including Gold Cash Big Spins, Big Egyptian Fortune and Big Wheel Bonus. We’re offering players an exciting Free Spins Bonus featuring Prize Pots™ in our fun, Mexican themed game, Chilli Prize Pots, and a high volatility Free Spins game in our North American style slot, Grizzly!

“We are confident these sizzling hot games will deliver fun, thrills and excitement to players this summer, along with additional exciting titles arriving each and every month throughout 2022.”

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Codere Online

Codere Online Launches iOS Poker App in Mexico, Advancing Its Multi‑Product Expansion Strategy

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Codere Online Luxembourg, S.A. a leading online gaming operator in Spain and Latin America, today announced the launch of its new iOS Poker application in Mexico, reinforcing the Company’s strategic objective to provide customers with access to a complete suite of online gaming products. As part of this multi‑product roadmap, both Bingo and the Android Poker app will form the next steps in expanding the Company’s offering in the country.

Developed in partnership with Playtech, one of the world’s most established gaming technology providers, the new iOS Poker app integrates directly with Playtech’s player‑vs‑player (P2P) Poker network. This allows Mexican users to compete in real time with players across multiple operators, ensuring deeper liquidity, a more dynamic environment and a superior competitive experience.

Codere Online continues to observe strong demand for Poker in Mexico, with more than 1,300 unique active users per month already engaging with the vertical across existing channels, a clear indicator of the product’s relevance and potential as mobile availability expands.

“Launching the Poker app for iOS in Mexico is a key step in delivering on our commitment to offer customers all major online gaming categories,” said Alberto Telias, Chief Marketing Officer at Codere Online. “Poker has quickly emerged as a highly attractive vertical for our users, and through our partnership with Playtech, we are bringing them a premium, high‑liquidity platform that elevates their experience.”

The new app offers a stable and intuitive interface with access to cash tables, multi‑table tournaments, Sit & Go formats, and fast‑paced modes. It also incorporates Codere Online’s robust responsible gaming tools to ensure that customers can enjoy Poker in a safe and controlled environment.

“This release reflects our strategy to broaden our product offering and enhance the user experience across all key gaming verticals,” said Ran Licht, Head of Product at Codere Online. “Playtech’s P2P network enables us to deliver a feature‑rich Poker environment connected to a broader operator ecosystem, and we look forward to expanding our product suite with additional verticals currently in development.”

“We are proud to partner with Codere Online and bring our P2P Poker network to their players in Mexico through their new iOS app,” commented Marat Koss, Playtech Chief Interactive Gaming Officer. “Codere Online players will now boast access to one of the most liquid and competitive poker networks in the entire industry.

The post Codere Online Launches iOS Poker App in Mexico, Advancing Its Multi‑Product Expansion Strategy appeared first on Americas iGaming & Sports Betting News.

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Akhil Sarin

Akhil Sarin Joins Bet It Drives: Stake’s Growth and What iGaming Gets Wrong About Marketing

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Season 4 of Bet It Drives is back, and Episode 2 features Akhil Sarin, CMO at Easygo and the marketing and partnerships mastermind behind Stake.

Sarin dives into the realities of iGaming marketing, sharing how some of the most cost-effective campaigns can deliver massive impact—including a low-budget idea that went viral with over 16 billion impressions.

Key insights from the episode include:

  • Stake’s most valuable partnerships and why they worked

  • What sets their sponsorship strategy apart

  • Common mistakes iGaming marketing teams make

  • The one thing Sarin wishes teams focused more on

  • Biggest red flags and warning signs in partnerships

  • Leadership lessons and internal trust challenges

The episode also features a fun “Confess or Call” segment, highlighting a late-night call to a senior exec about a high-stakes, unconventional idea—a true test of trust and creativity.

“This season is about open conversations, and Akhil was straight with us,” said Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives. “iGaming marketers will rethink spend, partnerships, and what truly drives growth after this episode.”

Season 4 also includes a CEO debate with Cedomir Tomic (Founder, Alea) and Oleksandr Feshchenko (CEO, GR8 Tech), along with upcoming insights on crypto payments in iGaming and esports betting strategies.

Watch or listen to Season 4, Episode 2 on:

The post Akhil Sarin Joins Bet It Drives: Stake’s Growth and What iGaming Gets Wrong About Marketing appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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ELA Games

SiGMA Eurasia: ELA Games MD Marharyta Yerina Talks Progression Milestones in Dubai

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At SiGMA Eurasia on February 11, Marharyta Yerina, Managing Director of ELA Games, joined the panel “Progress Paths: Making Milestones Matter” to discuss innovative approaches to player retention and engagement. The session, moderated by Tim French (Commercial Manager, Greco Fast Track), explored how studios can design progression systems that go beyond conventional loyalty schemes.

Marharyta emphasized that maintaining player interest often comes from subtle design choices rather than overt progress bars. She highlighted how optimizing volatility and feature frequency creates natural anticipation, keeping players engaged through gameplay rhythm. She also advocated for micro-goals—short, intra-session milestones—and stressed the importance of audio-visual feedback to make moments feel rewarding in real time, rather than relying on long-term VIP systems alone.

The panel featured diverse perspectives from the industry, including Alena Tsuranova (CCO, Megafair) and Bulat Fakhrutdinov (Head of Partnerships, Betronic Software), who discussed how commercial strategies and partnerships shape the player journey.

Marharyta’s participation underscores ELA Games’ commitment to player-centric design and demonstrates how the studio’s “For Players, By Players” ethos translates into creating games that keep audiences coming back, while fostering long-term value in partnerships.

The post SiGMA Eurasia: ELA Games MD Marharyta Yerina Talks Progression Milestones in Dubai appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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