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INSPIRED MARKS THE START OF THE SUMMER SEASON WITH THE LAUNCH OF FIVE ONLINE AND MOBILE SLOT GAMES
Inspired Entertainment, Inc. is pleased to announce the launch of five new online and mobile slot games, to kick start the summer season and give players a breadth of choice.
Gold Cash Big Spins™, Chilli Prize Pots™, Big Egyptian Fortune™, Big Wheel Bonus™ and Grizzly!™ encompass a variety of themes, mechanics, and gameplay styles to attract and entertain a breadth of players, offering them an assortment of premium iGaming options.
Giving players a chance to experience this year’s biggest gold rush, Gold Cash Big Spins is stacked with bundles of cash, shimmering bars of gold, and explosive Wilds across 6×4 reels of excitement and 50 win-lines. It combines the graphics and visual appeal of Inspired’s best performing title, Gold Cash Free Spins™, with the math and Gamble-to-Free Spins™ mechanic of Inspired’s 2021 chart topping hit, Big Spin Bonus™. The game’s fun Gamble feature gives players a chance to spin the wheel and double their winnings up to a total of 2,500X their total bet. Wins can be gambled to unlock up to five Big Spin bonuses. Gold Cash Big Spins features a Pick Me coin feature, which is presented for each scatter that lands. Behind each Pick Me coin is a Big Spins number, ranging from one to five, representing the number of Big Spins of 20X or more which is awarded to the player. Players will continue playing Free Spins with sticky wilds, collecting all their wins along the way until no Big Spins remain.
Turning up the heat this summer is Chilli Prize Pots, a Mexican-themed slot, with a reel configuration of 5×3 and 20 win-lines. Radiating blue skies and sunshine, Chilli Prize Pots is set in a Mexican village, with vibrant symbols and an upbeat fiesta soundtrack. Players can land three (or more) of the game’s dynamic, maraca playing Chillies, to claim the corresponding cash prize on display. Landing nine chillies will award them with a hot 2,000X big win! Players will get the chance to spin the game’s colourful Bonus wheel for a chance of landing up to 30 Free Spins and up to 3X multipliers.
Offering an exciting adventure to find gold and jewels, Big Egyptian Fortune is set in mystical, ancient Egypt. Bristling with immersive gameplay, it is based on Inspired’s top performing iGaming slot, Big Fishing Fortune™. With a reel configuration of 5×3 and 10 win-lines, Big Egyptian Fortune offers players regular base game wins. Three or more scatters in the base game, triggers the game’s Treasure Bonus, known as Match 3 Treasures. Here players pick Bonus symbols with a Big Treasure Bonus value of up to 100X, for a chance to play the Free Spins round and collect as many Canopic Jars as possible. The player has unlimited Free Spins until the explorer collects one or more Big Treasures, after which all jar values aggregate and pay, giving players plenty of chances of winning.
Combining the elements of a classic fruit slot with an innovative Free Spins Bonus mechanic, Big Wheel Bonus is a 6×4 reel slot, packed with colourful symbols and fun Wilds within 50 win-lines. With crisp graphics and a classic upbeat casino soundtrack, Big Wheel Bonus gives players the ultimate interactive iGaming experience. As an adaptation of two of Inspired’s top performing slots, Big Bonus™ and Big Spin Bonus, Big Wheel Bonus delivers frequent base game wins coupled with a chance for pay-outs in the Bonus game. Three or more scatters in the base game takes players to the game’s ‘Pick Me’ feature where the player is guaranteed a multiplier win. Each ‘Pick Me’ reveals a random value of up to 100X stake. They are then taken to the game’s thrilling Bonus round, where a vibrant cash Wheel Bonus awaits them. In the Bonus, play starts on the lowest wheel, which spins to cash wins. Values below the ‘Pick Me’ multiplier change to arrow positions. If they spin again, play moves to the next wheel up. All wins accumulate in the Total Win meter until the target spin value is reached.
Evoking the mystic spirit of Wild America, Grizzly! is a Ways Pays online and mobile slot, with 1024 thrilling ways to win big. Set in the rugged, Rocky Mountains, Grizzly! encompasses vibrant and colourful symbols with a melodic, upbeat soundtrack for a fun and interactive experience. It has a reel configuration of 5×4 and includes a choice of four exciting Bonus types. Packed with Wilds that become multipliers for winning Free Spins, Grizzly! gives players the chance to win big. Three to five scatters in the base game trigger the game’s Pick Me feature where a player can choose the extra spins and multipliers they’d like to play for. Alternatively, they can choose the Mystery Spins option with up to 10X multipliers. Wilds that appear during Free Spins become multipliers, revealing 2X or the player’s extra chosen multiplier.
Steve Collett, Chief Product Officer at Inspired, said: “Inspired is launching into the summer season with a variety of new titles, bringing back and extending our successful ‘big’ mechanics in three of the five releases including Gold Cash Big Spins, Big Egyptian Fortune and Big Wheel Bonus. We’re offering players an exciting Free Spins Bonus featuring Prize Pots™ in our fun, Mexican themed game, Chilli Prize Pots, and a high volatility Free Spins game in our North American style slot, Grizzly!
“We are confident these sizzling hot games will deliver fun, thrills and excitement to players this summer, along with additional exciting titles arriving each and every month throughout 2022.”
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Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating
“We weren’t just present — we were participants of Runfest. And that’s one of the most important aspects,” said Artak Ashkhatoyan, Deputy CEO of Totogaming.
On July 6, Totogaming joined the Cernica Pantelimon Runfest in Romania, once again emphasizing the importance of promoting amateur sports and a healthy lifestyle.
“Supporting such initiatives is a priority for TotoGaming. First, 50% of the proceeds from RunFest will be donated to the CLOVES Romania Foundation, supporting children affected by CLOVES Syndrome. And second, we’ve always believed in showing our passion for sports through actions, not just words. Have you noticed how we’re constantly rushing through life, yet when we look back, it often feels like we haven’t moved at all? It’s important for us to lead by example and show the importance of participation. This is exactly the message we’re promoting through our team’s active involvement in the marathon. After all, there can never be too much sport in our lives,” said TotoGaming’s Deputy CEO, Artak Ashkhatoyan.
A Simple Concept, a Powerful Impact
The concept of this sports event is straightforward: choose a distance between 1 to 21 kilometers and run. The goal? Make sport an integral part of everyday life. The crowd certainly embraced that, gathering as early as 8:30 a.m. — on a Sunday morning.
Totogaming contributed in two distinct capacities: as an official sponsor and as an active participant. A dedicated team of 13 employees represented the company at the Cernica Pantelimon RunFest, with 7 of them proudly taking part as runners.
More Than Just a Run
It wasn’t an easy challenge — especially because among Totogaming’s runners were people for whom running isn’t a daily habit, or even part of their life at all. Yet they couldn’t miss the opportunity, not least from the perspective of corporate responsibility.
“We just finished the 7.5-kilometer race!” shared Petrut-Adrian Toea from the Totogaming team.
“It was amazing, honestly. Around the 2-kilometer mark, I had this little battle with myself — I told myself I had to finish the race, no matter what. And I did it! I came in around 60th place out of over 100 runners, which for me is a really good result.”
“I see my participation as a small contribution toward promoting a healthy lifestyle. In my close circle, everyone knows I’m not exactly the sporty type. I’m not athletic, and I usually prefer having fun in other ways. But showing up here, early in the morning, in this intense heat, and completing almost 8 kilometers with just one short break — I think it set a good example.”
“I hope seeing someone like me finish this challenge motivates my friends to try something similar for their own health. I believe that’s a meaningful contribution”, – added Petrut-Andrea.
Totogaming also made it possible for every attendee to bring sport into their lives — quite literally. At the Totogaming tent, participants could ride stationary bikes and receive prizes based on the number of points they earned through their efforts.
Whether they were running, cycling, or simply cheering for friends, the goal for everyone was the same: to reach the destination of champions — by bringing sport into everyday life.
The post Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating appeared first on European Gaming Industry News.
BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Sacha McLaughlin to Vice President of Global Quality Assurance.
BMM’s President of Land-Based Gaming & Inspections, Kirk White, said, “Sacha has consistently demonstrated exceptional leadership, operational excellence, and a customer-first attitude. Her experience and passion will be critical as we continue to grow our QA services to meet the always-evolving needs of the global gaming industry.”
With over 18 years of experience in software implementation and seven years in the gaming industry, McLaughlin brings extensive knowledge of both agile and waterfall development methodologies, test planning, project management, and cross-regional team leadership. She is recognized for her ability to build and scale QA organizations that deliver quality, speed, and value to customers.
McLaughlin joined BMM in 2018 and has held roles of increasing responsibility within the Company, most recently serving as Senior Director of Quality Assurance. Throughout her tenure, she has been instrumental in expanding BMM’s QA capabilities and helping customers launch products into the global gaming market more quickly, with a focus on regulatory compliance, functionality, fairness, and security.
The post BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE appeared first on Gaming and Gambling Industry in the Americas.
Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.
Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.
This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.
Highlights from the report include:
Top consumer apps are investing in interactive ads to compete for engagement
In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.
Playable ads deliver returns across ad budgets for mobile game advertisers
In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.
Tailoring “metaplay” elements to motivations can improve performance
“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.
UGC is becoming a key differentiator in driving scale for consumer apps
The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.
Widespread adoption of Gen AI leads to more customized ad experiences
Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.
Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”
Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”
The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.
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