Latest News
Play’n GO mosey on into the Wild West and add the ‘Most Wanted’ game in the industry to their epic portfolio, Wild Trigger
Play’n GO mosey on into the Wild West and add the ‘Most Wanted’ game in the industry to their epic portfolio, Wild Trigger.
Legendary bandits Clint McGraw and Dottie Fields make quite the duo. Pulling off the bank heist of the century the pair get away with the loot in hand. But in true outlaw style, it’s not in their nature to share. Witness the duel that put the ‘Wild’ in The Wild West.
Thanks to a strong narrative tied with innovative features to complement the theme, character and storyline, this game is action-packed from the very first spin.
The characters Dottie Fields and Clint McGraw serve as animated Stacked Wilds on the reels so that the narrative unfolds throughout the game.
In the Duel Free Spins Feature both Stacked Wilds create an innovative twist, which means rather than seeing a left to right action in the base game, the player will see the game paying both ways which is really clear through the epic animation, which ties beautifully with the theme, as Clint and Dottie fire shots; the journey of their bullets highlighting the different paylines won.
Throughout gameplay it’s hard not to be immersed into the feel of The Wild West. A dusty backdrop with a saloon and having the reels designed as wooden style background with symbols in a rugged Western font and the twang of a banjo in the stunning audio design is truly captivating.
The Wild West is popular in film, literature and games as it lends itself to rugged characters that get themselves in sticky situations. Wild Trigger is the third game to join Play’n GO’s cowboy themed games joining the likes of Golden Colts (2019) and Gunslinger (2018).
Head of Games at Play’n GO, Charlotte Miliziano said.
‘Because we get to work with a variety of themes, stories and characters it really gives us the space to be creative and I think you can see that in Wild Trigger. The way the team have tied in the features with the story, like the gunfire showing the player the paylines demonstrates our dedication to the details.’y’ll be something for them.’
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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
PrizePicks announced it has been Certified by Great Place To Work for the first time — a prestigious recognition based on employee feedback about their experience working at the company. Great Place To Work is the global authority on workplace culture, employee experience and leadership behaviours proven to drive business performance. According to Great Place To Work research, job seekers are 4.5 times more likely to find a great boss at a Certified workplace. Team members at Certified companies are 93% more likely to look forward to coming to work and are twice as likely to feel they are paid fairly and have equal opportunities for advancement.
The Michigan Gaming Control Board has issued cease-and-desist orders to five illegal online gambling operators—BoVegas Casino, BUSR, Cherry Gold Casino, Lucky Legends and Wager Attack Casino—after discovering they were targeting Michigan residents without proper licenses. These operators are violating Michigan’s Lawful Internet Gaming Act, the Michigan Gaming Control and Revenue Act, and the Michigan Penal Code. The MGCB’s investigations found that these sites have been accepting wagers and deposits from Michigan residents on sports events, slots, blackjack and other casino games—all without the oversight and safeguards required by law. Players using these platforms face unreliable payouts, unfair gaming practices and have no legal recourse in case of disputes.
ZOOT, a sweepstakes gaming platform bringing video game sensibilities to iGaming entertainment, announced it has raised $6 million in seed funding led by CoinFund, one of the world’s first cryptonative investment firms, with participation from Griffin Gaming Partners to expand the current US-focused business to a global-facing, stablecoin-driven one. The investment further grows the opportunities for instant, borderless payments in digital entertainment as stablecoin adoption surges past $239 billion in circulation, with payment giants like Visa and PayPal racing to integrate crypto rails for faster, cheaper transactions. ZOOT is building an iGaming platform that pioneers a new approach to iGaming that combines the engagement of video games with the efficiency of blockchain-based payments.
Partnerships
Maverick Games has launched sports betting operations in Ontario, through a partnership with Delasport. Maverick Games will offer Ontarian players a premium sports betting experience, built on Delasport’s superior technology and known for its unique innovative features that players love including personalisation, recommendations, gamification, quick bets, player engagement features and more. Maverick Games is the second brand to launch on Delasport’s technology in Ontario, with another full turnkey brand set to go live soon. Delasport also recently unveiled its innovative sports betting jackpot network game, SuperPot.
International Game Technology PLC announced that it recently signed a new, three-year sports betting technology agreement with Boyd Gaming Corporation. Under the terms of the agreement, IGT’s award-winning PlaySports platform will continue powering Boyd Gaming’s retail and mobile sports betting offering in Nevada through August 2028. The new agreement builds on IGT and Boyd Gaming’s long-standing sports betting technology partnership that started in 2018. In addition to using the IGT PlaySports platform, Boyd Gaming will continue to offer IGT’s PlaySports Kiosks at its 10 retail betting locations across Nevada.
The post Gaming Americas Weekly Roundup – June 16-22 appeared first on European Gaming Industry News.
Creatopy
Industry-first: Dynamic, ‘Live Data’ feature in ads drives up to 20% growth in first-time depositors for iGaming customers
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Creatopy’s new Live Data feature connects creative assets to real-time data streams, enabling brands to deliver ads that update automatically based on live variables such as odds, pricing, availability or performance metrics
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iGaming customers experience up to a 20% uplift in first-time depositors in the first 3 months of their campaign
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Superbet is the latest company to adopt this new feature
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Initial Live Data release also popular among travel, finance, retail and entertainment sectors
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This news also follows a series of senior leadership appointments, including: Maikao Grare (CFO), Thibault Imbert (Chief Product & Growth Officer) and Ovidiu Gavril (CTO)
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Personalisation: allowing for ad delivery that precisely aligns with real-time audience interests, shifting market conditions or changes in available inventory.
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Real-time performance: displaying up-to-the-minute prices, availability or exclusive offers, which in turn create a sense of urgency and significantly boost conversion rates.
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Transparent metrics: showcasing verifiable, live information directly within the ad creative – this fosters greater trust and authenticity with consumers.
The post Industry-first: Dynamic, ‘Live Data’ feature in ads drives up to 20% growth in first-time depositors for iGaming customers appeared first on Gaming and Gambling Industry in the Americas.
Africa
pawaTech strengthens its integrity commitment with membership of the International Betting Integrity Association
Partnership with the leading global monitoring body reinforces pawaTech’s efforts to combat betting corruption
pawaTech, a leading sportsbook provider in Africa that licenses the betPawa brand, which is available in 17 African countries, has joined the International Betting Integrity Association (IBIA). The partnership will see betting integrity data from pawaTech’s sportsbook trading operations contribute to IBIA’s global monitoring and alert network, which tracks over $300 billion in annual betting turnover across more than 140 brands. The move reinforces pawaTech’s commitment to responsible betting, fraud prevention and safeguarding sports betting integrity across Africa.
Juri Sidorenko, CEO of pawaTech said: “Joining IBIA reflects our commitment to fair play, integrity and safer betting. We are proud to support a trusted ecosystem that makes betting more secure, transparent and player-friendly across Africa.”
Khalid Ali, CEO of IBIA, said: “We are thrilled to welcome pawaTech to IBIA. The company’s unique African operational footprint and technology infrastructure bring valuable regional market knowledge and monitoring coverage to our association. This partnership further strengthens our global network and supports our shared goal of protecting the integrity of sport and regulated betting markets.”
IBIA is a not-for-profit body that has no competing conflicts with the delivery of commercial services to other sectors and was established by operators, for operators, to protect regulated sports betting markets from match-fixing. IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets. Through the IBIA global monitoring network it is possible to track transactional activities linked to individual customer accounts; this data is only available to IBIA and its members.
The post pawaTech strengthens its integrity commitment with membership of the International Betting Integrity Association appeared first on European Gaming Industry News.
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