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Playson unveils regal classic with Royal Coins: Hold and Win

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Casino games and software developer Playson has released Royal Coins: Hold and Win, a noble slot that invites players to an imperial adventure.

The 3×3 slot builds on the company’s immense Hold and Win collection, combining the popular mechanic with the classic gameplay commonly associated with titles within the Timeless Fruit Slots portfolio.

Red Sevens act as high paying Wilds during the gameplay, with coin symbols the jewel in the crown, triggering the Hold and Win Bonus Game when appearing in groups of three.

There are regular coins, Jackpot Coins and Collect Coins, which appear on the second reel in place of the others during the Bonus Game. Each one gathers values from all other visible coins on the game field, including Jackpot Coins, which disappear to free more space for the new coins. The title’s trio of jackpots range from Mini, which are worth x25, to Grand, worth x1000.

Playson’s portfolio of Hold and Win games have proven to be a big success with players who appreciate the technical brilliance and range of features these types of slots offer.

Vsevolod Lapin, Head of Product at Playson, said: “We’re delighted to unveil another addition to our Hold and Win range, a key component of our product offering that has never failed to impress our player base.

“With exclusive coins and a Royal Bonus feature, the latest title will not only extend the popularity of our Hold and Win titles but offer a new way of playing a classic.”

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Big Daddy Gaming

Big Daddy Gaming® partners with Casimba Gaming to continue momentum

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Pioneering slots studio Big Daddy Gaming® has announced a new partnership with Casimba Gaming, expanding the availability of its content across regulated European markets.

The agreement will see Casimba Gaming integrate a selection of Big Daddy Gaming’s debut slot titles, giving the operator early access to the studio’s growing portfolio as it continues to strengthen its regulated casino offering.

As part of the rollout, Casimba Gaming will onboard an initial batch of Big Daddy Gaming releases, designed to showcase the studio’s signature game DNA. The content blends familiar, high-performing mechanics with Big Daddy Gaming’s distinctive creative execution, guided by its core philosophy of Reel Fun. Real Value.

The partnership follows Big Daddy Gaming’s recent approval as a licensed B2B supplier in Sweden, reinforcing the studio’s focus on regulated markets and compliant distribution from the outset.

Casimba Gaming operates across key European jurisdictions and is known for its focus on player experience within regulated environments. This latest deal provides Big Daddy Gaming with a strong operator partner as it continues to build momentum across Europe, while allowing Casimba Gaming to introduce a new studio portfolio at an early stage of its commercial journey.

Marking another milestone in Big Daddy Gaming’s rollout, the deal reflects the studio’s strategy of working closely with selected operators to establish sustainable, long-term partnerships.

Commenting on the deal, Erland Hellström, CEO at Big Daddy Gaming®, said: “Partnering with Casimba Gaming is an important step for us as we continue to expand across regulated European markets. Their approach to player experience and compliance aligns well with how we build our games, and we’re delighted to see our titles launching with their brand.” 

Lavina Karlsson, CCO, at Casimba Gaming added: “When looking for new studios, our focus is on content that feels engaging from the first spin and brings something fresh to our lobby. Big Daddy Gaming’s games have a clear sense of identity while remaining accessible, which we believe will resonate well with our players.” 

The post Big Daddy Gaming® partners with Casimba Gaming to continue momentum appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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casino retention

ThrillTech Launches ThrillDrops™, the Industry’s First Jackpot CRM module

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ThrillTech, the global leader in side-bet jackpots, today announced the launch of ThrillDrops™, a jackpot-first CRM and retention module designed to increase jackpot engagement for its core product, ThrillPots™, through behaviour-driven mystery cash rewards.

The new add-on extends ThrillTech’s core jackpot offering, ThrillPots™, by allowing operators to reward players automatically based on real behavioural metrics. The product can evaluate overall casino play or focus exclusively on jackpot-related behaviour, enabling operators to tailor rewards to the activity most relevant to their objectives.

Unlike traditional CRM and loyalty tools, which are typically built as generalised marketing stack, ThrillDrops was built specifically around jackpot mechanics and player psychology. By linking rewards directly to jackpot participation and engagement patterns, it creates a tighter feedback loop between play, anticipation, and reward.

ThrillTech CTO Peter Pares said: “Most CRM products treat jackpots like just another data point. Operators need integrated systems that amplify what already drives excitement. We built a retention engine around jackpots themselves, turning jackpot behaviour into real-time cash rewards that meaningfully improve engagement.”

The system supports configurable behavioural logic, allowing casinos to deploy mystery cash drops based on a wide range of metrics, including key behavioural signals, sustained jackpot engagement, or broader casino activity. Cash rewards are delivered automatically, without the need for static segments or manual campaign management.

Key capabilities include:

  • A CRM and retention engine built specifically to enhance jackpot engagement

  • Real-time, behaviour-based mystery cash rewards

  • Flexible evaluation of total casino play or jackpot-only activity

  • Seamless integration for existing ThrillPots™ clients, no extra work required

By embedding retention logic directly into the ThrillPots™ ecosystem, ThrillTech aims to help operators extract more long-term value from one of the casino floor’s most powerful engagement drivers.

The new module is available immediately and is designed to complement existing jackpot deployments without requiring operators to replace their current CRM infrastructure.

The post ThrillTech Launches ThrillDrops™, the Industry’s First Jackpot CRM module appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Cockroach Fortune

Cockroach Chaos Takes Center Stage as Endorphina Hits ICE Barcelona

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Endorphina, a leading provider of slot games, has revealed its involvement in ICE Barcelona 2026, where it will present one of its most unique exhibition concepts to date. Positioned at Booth 2V70, Endorphina’s exhibit will be entirely themed around its new slot game, Cockroach Fortune, which is scheduled for release this January.

Moving away from clean and predictable exhibition formats, Endorphina has designed an immersive booth that resembles a lived-in apartment taken over by cockroaches. The insects appear throughout the space – in the interior design, visual details, and creative Meet Us banners, where cockroaches crawl across the faces of Endorphina’s team members.

The concept reflects the spirit behind Cockroach Fortune and the brand’s approach to creative marketing: bold, playful, and impossible to ignore. Known for their resilience and ability to survive in any environment, cockroaches serve as a visual metaphor for standing out in a competitive iGaming landscape.

Visitors to the booth can expect interactive elements inspired by the game’s universe, unexpected details around every corner, and a layout designed to encourage relaxed, informal conversations rather than traditional stand meetings.

In addition to the creative experience, Endorphina will unveil its newest slot titles, display its complete game portfolio, and interact with partners regarding performance, integrations, and growth in regulated markets.
Endorphina has established a reputation for transforming significant industry events into imaginative brand experiences – from its Baywatch-themed activation in Lisbon to its construction-focused booth in Rome. Through its cockroach-driven takeover in Barcelona, the company keeps redefining how iGaming brands appear on the exhibition floor.

The post Cockroach Chaos Takes Center Stage as Endorphina Hits ICE Barcelona appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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