Latest News
Week 33/2021 slot games releases
Here are this weeks latest slots releases!
BTG breathed new life into the slots vertical when it introduced the Megaways game, players could play on 117,649 possible pay lines.
Inspired Entertainment, Inc. launched its latest release, Jungle Falls
iSoftBet, the leading online games supplier and content aggregator, has unveiled its newest mystical hit, Secrets of the Sorcerer. The 3×5 slot offers 25 paylines, using an old-school, pixel art graphical style and puts players in the world of dragons and magic in search of heroic wins. The game is the latest iSoftBet creation to utilise the Bonus Chance mechanic, which sees a meter filled 1% every time two scatters land on the reels. Players can choose to spin the Bonus Wheel at any time for a chance to trigger free spins. The higher the meter, the bigger the chance.
The new cooperation with game developer Racjin resulted in the first game release, Ninja Hero Goemon, a pachinko inspired online slot game filled with the traditionally loved pachinko features. In Ninja Hero Goemon, the mission is to defeat enemies while using different weapons and Ninjutsu skills and open Chests to reveal the Prize bonus.
Heading down the rabbit hole again, Play’n GO release their next instalment of the Rabbit Hole Riches series, Agent of Hearts. Grid slot enthusiasts are in for a treat with this wonderful addition to the Rabbit Hole Riches series. Carefully designed to keep the player engaged as they endeavour on a mission to unlock the Queen’s heart, this game isn’t shy of features.
Stakelogic & Hurricane Games are taking players on a pirate adventure with their latest game release, Wild Bounty. Players need to set their sea legs as they spin the reels on this 5×3-reel, 20 payline video slot packed with features that will shiver their timbers. During the base game players may encounter rough seas when the Canon Scatter symbol splashes onto the reels, adding one, two or three bombs to their collection that sits above the reels.
Blueprint Gaming has released an enhanced version of its hugely popular classic 7’s Deluxe, adding a host of new features to ensure the game’s longevity continues with its loyal fanbase. Extra reels and a Power Spins mode are among the new additions to 7’s Deluxe Repeater, the latest iteration of the Reel Time Gaming (RTG) classic that Blueprint successfully adapted from retail to online. The title exemplifies Blueprint’s skill in drawing on a game’s potential and taking it in a new direction to reach a wide audience.
Kalamba Games is inviting players on a divine underwater adventure guided by the Greek goddess of love in Pearls of Aphrodite. The 5×4 title is set in Aphrodite’s beautiful underwater palace and offers an Ocean Respins feature with Expanding Multiplier Wilds triggered by landing Silver or Gold Dove medallions. The game’s Pearl Collection feature in the base game can increase the numbers of Expanding Multiplier Wilds that are offered in the Ocean Respins mode and is great for building continual engagement and excitement.
Yggdrasil, has released its latest knockout slot, Brawl at the Redcap Inn
Pragmatic Play, is introducing audiences to its new innovative mechanic in their latest release, Rise of Giza PowerNudge
Powered by WPeMatico
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
ComeOn Group has launched its new marketing campaign in Ontario. The campaign underscores ComeOn Group’s long-term commitment to sustainable expansion – powered by ComeOn’s proprietary technology and a clear focus on delivering standout, personalised entertainment experiences at scale. At the centre of the campaign is a series of premium television commercials starring Jeremy Piven, a long-standing ComeOn brand ambassador. Piven’s high-energy presence and authentic connection to sports reinforce the brand’s entertainment-first positioning, bringing ComeOn’s sportsbook experience to life across TV and digital. Produced by ComeOn Group’s internal creative hub, the campaign provides a cohesive creative platform that clearly differentiates the brand in a crowded market.
Michigan commercial and tribal operators have reported a combined $399.8 million total internet gaming (iGaming) gross receipts and gross sports betting receipts in December. Gross receipts increased 19.1% compared to November. December iGaming gross receipts totaled $315.8 million, the highest to date. The previous high was $278.5 million recorded in October 2025. December gross sports betting receipts totaled $84.0 million, which is a decrease from the $87.3 million recorded in November. Combined total iGaming and internet sports betting adjusted gross receipts (AGR) for December were $357.87 million, including $296.74 million from iGaming and $61.13 million from internet sports betting — representing an iGaming increase of 27.2% and a sports betting decrease of 5.6% when compared to November 2025.
The Cordish Companies and Bruce Smith Enterprise celebrated the highly-anticipated grand opening of Live! Casino Virginia, the region’s first full-scale casino. The opening of the temporary gaming facility marks an important milestone in bringing new jobs, economic development and tourism to the region while construction advances on the permanent resort destination next door. Located just 25 miles south of Richmond and only 45 miles north of the North Carolina border, Live! Casino Virginia is conveniently off I-95 at Exit 48B. Live! Casino Virginia delivers a full-scale gaming experience 24 hours a day, seven days a week, featuring 75,000 square feet of gaming space with more than 900 state-of-the-art slot machines and over 30 live-action table games.
Partnerships
GuardDog, a responsible play innovation fund from Underdog, has announced an investment in Regen, the first platform to automatically convert entries into savings with every play. In addition to the investment, Underdog will feature Regen as a new resource in its responsible play hub, highlight Regen in customer communications from the responsible play and customer support teams as well as provide access to the platform to all of its employees. Regen allows users to link their sportsbook, fantasy sports and prediction market accounts, and automatically save a small percentage from every entry, win or loss, creating savings without changing how they play.
Table Trac Inc. has announced that the Mardi Gras Hotel & Casino located in Las Vegas, United States, Nevada, will soon have Table Trac Inc.’s CasinoTrac casino management system installed. Mardi Gras Hotel and Casino is located just steps from the Las Vegas Convention Center and Main Monorail terminal the Mardi Gras is convenient to all of the World Famous attractions of Las Vegas.
The post Gaming Americas Weekly Roundup – January 26-February 1 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa Bet Partners
How Traffy Cut FTD Cost in Half and Scaled Betting in Tanzania for Africa Bet Partners via Moloco Ads
This case highlights the impact of systematic optimization in Moloco Ads for the Betting vertical. Despite market turbulence in East Africa, Traffy not only maintained Africa Bet’s KPIs but also significantly improved ROI through deep, data-driven optimization.
Project Overview
Africa Bet Partners Offer: Betting
Traffic Partner: Traffy
Source: Moloco Ads (Google Play Inventory)
Geo: Tanzania (TZ)
Period: 2 months
Total Spend: ~$42,000
Final CR (Reg-to-FTD): 60%
Final CR (FTD 1-to-FTD 2): 45%
Challenge and Initial Metrics
At the launch of the campaign, the situation was challenging. The complex economic and political environment in Tanzania had a direct impact on consumer purchasing power and the stability of payment systems.
Initial Cost per FTD: $15.00
Goal: Reduce the cost of the target action to below $8 and identify scaling potential.
Optimization Strategy: What Was Done
The success of this case is the result of Traffy’s consistent work across four key areas:
1. Traffic Quality Management (Exchanges & Publishers)
Traffy conducted a comprehensive audit of publishers (placements) through which Moloco acquired inventory.
- Blacklists were created based on low deposit conversion.
- Collaboration was optimized with specific ad exchanges that demonstrated stronger Retention.
2. Creative Strategy
Traffy moved away from standard approaches and implemented a system of regular testing of new creative packs. Creative optimization significantly increased CTR and IPM, providing the Moloco algorithm with more data for learning.
3. Traffic Cleanup to Avoid Paying for Bots
- Placements with suspicious install times (CTIT) were filtered out to protect against click flooding.
- Device “farms” were identified and banned through Device ID analysis.
- Using BI tools, installs were cross-checked with real user activity. Placements with no engagement were added to the Blacklist.
4. Funnel Optimization
Through targeting optimization at the campaign level, Traffy attracted more relevant users. This led to an increase in the CR from registration to FTD up to 60%, which is an abnormally high indicator for this region.
Key Insight
Deep publisher analytics in Moloco Ads combined with category segmentation allows reducing deposit cost by more than 2x while maintaining high player quality (Retention and repeat deposits).
Result
Traffy not only met Africa Bet’s KPIs but also built a stable model for further scaling. Even in “difficult” geos, a systematic optimization approach makes it possible to achieve outstanding results. At the moment, the campaign continues to run, and user Retention (FTD 2) shows organic growth.
The post How Traffy Cut FTD Cost in Half and Scaled Betting in Tanzania for Africa Bet Partners via Moloco Ads appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa Bet Partners
How Traffy Cut FTD Cost in Half and Scaled Betting in Tanzania for Africa Bet Partners via Moloco Ads
This case highlights the impact of systematic optimization in Moloco Ads for the Betting vertical. Despite market turbulence in East Africa, Traffy not only maintained Africa Bet’s KPIs but also significantly improved ROI through deep, data-driven optimization.
Project Overview
Africa Bet Partners Offer: Betting
Traffic Partner: Traffy
Source: Moloco Ads (Google Play Inventory)
Geo: Tanzania (TZ)
Period: 2 months
Total Spend: ~$42,000
Final CR (Reg-to-FTD): 60%
Final CR (FTD 1-to-FTD 2): 45%
Challenge and Initial Metrics
At the launch of the campaign, the situation was challenging. The complex economic and political environment in Tanzania had a direct impact on consumer purchasing power and the stability of payment systems.
Initial Cost per FTD: $15.00
Goal: Reduce the cost of the target action to below $8 and identify scaling potential.
Optimization Strategy: What Was Done
The success of this case is the result of Traffy’s consistent work across four key areas:
1. Traffic Quality Management (Exchanges & Publishers)
Traffy conducted a comprehensive audit of publishers (placements) through which Moloco acquired inventory.
- Blacklists were created based on low deposit conversion.
- Collaboration was optimized with specific ad exchanges that demonstrated stronger Retention.
2. Creative Strategy
Traffy moved away from standard approaches and implemented a system of regular testing of new creative packs. Creative optimization significantly increased CTR and IPM, providing the Moloco algorithm with more data for learning.
3. Traffic Cleanup to Avoid Paying for Bots
- Placements with suspicious install times (CTIT) were filtered out to protect against click flooding.
- Device “farms” were identified and banned through Device ID analysis.
- Using BI tools, installs were cross-checked with real user activity. Placements with no engagement were added to the Blacklist.
4. Funnel Optimization
Through targeting optimization at the campaign level, Traffy attracted more relevant users. This led to an increase in the CR from registration to FTD up to 60%, which is an abnormally high indicator for this region.
Key Insight
Deep publisher analytics in Moloco Ads combined with category segmentation allows reducing deposit cost by more than 2x while maintaining high player quality (Retention and repeat deposits).
Result
Traffy not only met Africa Bet’s KPIs but also built a stable model for further scaling. Even in “difficult” geos, a systematic optimization approach makes it possible to achieve outstanding results. At the moment, the campaign continues to run, and user Retention (FTD 2) shows organic growth.
The post How Traffy Cut FTD Cost in Half and Scaled Betting in Tanzania for Africa Bet Partners via Moloco Ads appeared first on Americas iGaming & Sports Betting News.
-
Compliance Updates6 days agoFinland Govt Looks at Whether Scratchcards can be Gifted Again
-
Claire Osborne Managing Director of Interactive at Inspired Entertainment5 days ago
Two new slots from Inspired — Coin Inferno Step ‘N’ Stack™ and Mummy It Up™
-
Canada5 days ago
High Roller Technologies Signs Letter of Intent with Kindbridge Behavioral Health to Support Responsible Gambling in Ontario
-
Latest News5 days ago
ACR POKER GIVES PLAYERS A SHOT TO QUALIFY ONLINE FOR $700,000 GTD ENJOY POKER SERIES MAIN EVENT THIS FEBRUARY IN URUGUAY
-
Amusnet4 days ago
Week 5/2026 slot games releases
-
Compliance Updates6 days ago
VNLOK Report: Over 95% of Gambling Ads on Meta Platforms are from Illegal Providers
-
David Nilsen Editor-in-Chief at Kongebonus6 days ago
Kongebonus Awards 2025 Winners Announced
-
Compliance Updates4 days ago
National Council on Problem Gambling Adopts 1-800-MY-RESET as New National Problem Gambling Helpline Number
