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Pragmatic Play Partners With Reel Kingdom for Feature-rich Cash Elevator

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Pragmatic Play, a leading content provider to the gaming industry, has unveiled its newest immersive video slot, Cash Elevator.

The high volatility hit, in partnership with Reel Kingdom, sees players riding the elevator to reunite two lovers in a creepy hotel. In the base game, fans can advance through the floors if an up-facing arrow lands on the middle reel. However, they can also drop a level in the same manner. Getting up to the 13th floor will trigger the Hold and Spin feature, while travelling down to level 0 starts the Basement round.

If an Expanded Wild covers an entire reel, the Free Spins mode is triggered, closing the elevator doors and taking its passengers to the 13th floor. In the Dead Lovers Bonus round, players have an interactive choice revealing the granted number of Free Spins.

During the Bonus Round, both the glamourous Lady and Undead Bellboy act as moving wilds, with them filling a full reel, changing positions as wins occur, and moving towards each other for big wins and extra spins.

When the Hold and Spin respins feature is triggered, players are taken to a random floor in the hotel and given four respins to find coins, which can have a cash value, multiplier attached, or a Money Symbol that has a fixed value depending on the player’s floor.

With a max win potential of 20,000x, the latest instalment in Pragmatic Play’s Reel Kingdom portfolio, which includes the latest release, Floating Dragon Hold and Spin, offers users an action packed, feature-filled adventure.

Yossi Barzely, Chief Business Development Officer at Pragmatic Play, said: “Creating diverse slots that appeal to all players is vital for us, and our partnership with Reel Kingdom has allowed us to deliver immersive, high volatility games that are very well received across the globe.

“With numerous features, an engaging theme and huge win potential, we can’t wait to see how Cash Elevator is received by our fans!”

Pragmatic Play currently produces up to five new slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.

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Blueprint Gaming strengthens European foothold with Finnish state lottery Veikkaus partnership

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Blueprint Gaming™ has bolstered its presence across Europe after securing a new partnership with Veikkaus, the Finnish state lottery.

Veikkaus’ player base across Finland now benefits from Blueprint’s entire portfolio, featuring branded titles Rick and Morty™: Strike Back, The Flintstones™ and ted™ Afterparty, as well as its iconic King Kong and Fishin’ Frenzy franchises.

Comprising over 1,200 top iGaming professionals, with responsible gaming firmly at its core, Veikkaus operates all gambling content offered throughout Finland, covering lottery, casino and sports betting.

The state-owned organisation has now elevated its diverse gambling portfolio through a library of feature-rich games known for their vibrant visuals, proven retention-focused mechanics and immersive gameplay.

Blueprint Gaming’s latest agreement underlines its ambitions of continuing to expand its global footprint across the industry’s most progressive markets, bringing its ever-expanding content to a new wave of players.

Samuel Haggblom, Director of Key Accounts at Blueprint Gaming™, said: “We are thrilled to join forces with Veikkaus, one of Europe’s most respected and responsible state-owned operators, in a move that significantly strengthens our presence across the continent.

“Finland continues to stand as an exciting opportunity for Blueprint, and through this collaboration, we are bringing our market-leading portfolio, from much-loved franchises to our latest innovations, to a whole new audience of players.”

The post Blueprint Gaming strengthens European foothold with Finnish state lottery Veikkaus partnership appeared first on European Gaming Industry News.

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Anne Marie Caulfield

GRAI Publishes 2025-2027 Strategy Statement

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The Gambling Regulatory Authority of Ireland (GRAI) has published its Statement of Strategy for 2025 to 2027, setting out its strategic priorities over the next three years as it establishes a robust regulatory and licensing regime for the gambling sector and delivers on its public protection mandate.

Established on a statutory basis in March 2025, the Gambling Regulation Act 2024 sets out the framework and legislative basis for the GRAI which will operate as an independent, self-financing regulator under the remit of the Department of Justice, Home Affairs and Migration.

Minister Jim O’Callaghan TD, Minister for Justice, Home Affairs and Migration launched the new Strategy alongside Mr Paul Quinn, Chair of the Authority, and Anne Marie Caulfield, CEO of the GRAI.

The Statement of Strategy sets out the GRAI’s priorities over the next three years with particular focus on six functional areas with related strategic goals reflecting the GRAI’s legislative mandate:

• Licensing

• Monitoring and Compliance

• Enforcement

• Consumer Protection and Awareness

• People, Organisation, and Governance

• Digital First

Each goal is supported by objectives and deliverables which will guide the GRAI’s progress through to 2027.

Jim O’Callaghan TD, Minister for Justice, Home Affairs Migration, said: “I commend the Gambling Regulatory Authority of Ireland on the publication of its first Statement of Strategy, which is an important milestone for the Authority, the gambling sector in Ireland and for the wider public.

“This strategy is not just about regulation; it is about educating the public, protecting those vulnerable to gambling harm, and ensuring that the industry operates to the highest standards of integrity and social responsibility. As Minister for Justice, Home Affairs and Migration I am committed to supporting the Authority in delivering on its mandate.”

Paul Quinn, Chairperson of the GRAI, said: “As a newly established independent regulator, we have been entrusted with a vital public mandate: to ensure that gambling in Ireland is conducted in a safe, fair, and transparent manner, with the interests of individuals, families, and the wider community at its heart.

“Our work is grounded in the principles of prevention, protection, and evidence-based regulation. This Statement of Strategy sets out the roadmap to delivering a modern, fair, and trusted regulatory regime that reflects the constantly evolving nature of gambling and the expectations of the Irish public.

“Establishing the new licensing arrangements, compliance management, and enforcement functions during the term of this Strategy is central to reducing the likelihood of gambling harms and will underpin a well-regulated gambling market in Ireland.”

Anne Marie Caulfield, CEO of the GRAI, said: “The Statement of Strategy outlines the vision, mission, and values of the Regulator through to 2027. Each goal within the Strategy outlines a thorough approach to our main functions, from building a robust licensing regime that will ensure operators are consistently adhering to standards to supporting research and educational initiatives that enhance our capabilities as a Regulator.

“The GRAI’s Statement of Strategy 2025 – 2027 has been approved by the Minister for Justice, Home Affairs and Migration and we look forward to achieving our strategic goals together.”

The post GRAI Publishes 2025-2027 Strategy Statement appeared first on European Gaming Industry News.

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NLGRB Intensifies Nationwide Crackdown on Illegal Gaming Operations

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The National Lotteries and Gaming Regulatory Board Uganda (NLGRB) intensified its nationwide crackdown on illegal gaming operations, seizing over 80 unauthorised gaming machines in Mbarara and Ibanda cities under its operation name “Mashine Haramu.”

According to the NLGRB Operations Manager, Mr. Steven Tabaruka, more than 6000 illegal gaming machines have so far been impounded across Uganda as part of the ongoing enforcement operation.

The operation targets unregulated gaming operators, suppliers, and manufacturers that exploit unsuspecting Ugandans and undermine the integrity of the industry.

Mr. Tabaruka said that the Board’s goal is to protect Ugandans by eliminating illegal gaming activities and promoting responsible gaming. He encouraged individuals in the gaming business to reach out to the NLGRB offices in Mbarara or the head office in Kampala to regularise their operations.

The National Lotteries and Gaming Regulatory Board continues to urge the public to report suspicious or illegal gaming activities as part of efforts to ensure a safe and regulated gaming environment for all.

The post NLGRB Intensifies Nationwide Crackdown on Illegal Gaming Operations appeared first on European Gaming Industry News.

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