Latest News

Gaming Corps presents exclusive trotting casino slot Delicious

Published

5 years ago

March 26, 2021

Reading Time: 3 minutes

Swedish developer Gaming Corps proudly presents Delicious, the Company’s first tailor made, exclusive iGaming product to reach the market. Delicious is a trotting themed casino slot inspired by legendary trotting horse Delicious U.S. The game has been developed exclusively for ATG® and is made available on ATG Casino.

On December 20th 2019, Gaming Corps and ATG announced an agreement whereby Gaming Corps would develop tailor made, exclusive casino slots on ATG’s behalf. It has since been the Company’s outspoken intent to further develop the business model and work to secure more individual deals of the same nature. The launch of Delicious marks Gaming Corps’ first tailor-made, exclusive iGaming product to reach the market. Board member Daniel Redén came up with the idea for the game, inspired by Delicious U.S., a trotting horse he trained during several successful years on the racetrack.

“It is with great pleasure that we present Delicious today. For Gaming Corps, it is a milestone to have developed our first tailor-made exclusive product. This journey has taught us much along the way, lessons which have already been valuable in the work of further developing this business model. I would like to thank ATG for great, straightforward collaboration, and our team for the dedicated work on developing this product. But above all, I want to thank board member Daniel Redén for his vision and drive. With a genuine passion for trotting and gaming, Daniel has managed to join his two worlds in an inspiring way, something which resulted in an exciting product.” says Juha Kauppinen, CEO.

The game design, artwork, animations, sound and mechanics of Delicious have been carefully developed to convey the experience of the trotting race track, inspired by its great namesake. Under the training of Daniel Redén, Delicious U.S. was one of the trotting world’s best mares over several years. Delicious U.S. won 29 out of 55 races and held a number of world records before finishing her career in 2017.

“Trotting, horses and animals have been, and always will be, my greatest interest and passion in life. Delicious was the turning point for me and my trotting career, she is more than just a horse; she has meant so much and taught me so much in ways that cannot be expressed in words. Had ATG not liked the idea, this product would never have reached the market as it is very important to me that the Delicious casino slot is only available on ATG. That I am passionate about trotting is not new, but through the collaboration with ATG my vision has been translated into something tangible which ensures that income from the game goes directly back to the sport of trotting. For me, it means a lot to be able to give something back to the sport that has given me everything. In addition, Delicious is a star who deserves to be made immortal, and with the help of this game we perpetuate her legacy in a new, innovative way. As a company, Gaming Corps demonstrates the ability to carry out tailor-made projects with an eye for detail. Trotting will continue to be an inspiration for me in my work at Gaming Corps, and I hope this game will spark an interest in the sport! Have a lot of fun playing and pay attention to the details.” says Daniel Redén, Board Member.

LET US PRESENT DELICIOUS

Welcome to the wonderful world of Trotting! Inspired by legendary horse Delicious, this trotting themed casino slot brings the joy and anticipation of the racetrack to your fingertips, exclusively on ATG Casino. Make it to the trotting race bonus game and race the horse of your choice to the finish line where prizes await. If fortune is on your side, you may be challenged by Delicious at the end of the race and collect a premium prize when reaching the goal. See you on the racetrack!

ABOUT THE GAME

Casino slot played on a 3×5 grid with 20 paylines where design, music and sound effects emanate the feel of the trotting racetrack.

Bonus game in the form of a trotting race where the outcome determines the value of the prizes awarded the player at the finish line.

Potential challenge by Delicious during the bonus race with higher value prizes awaiting the champion.

Free spin mode triggered with 10 free spins awarded when 3 Golden Cups land on the reels.spelplanen.

TROTTING LEGEND DELICIOUS

Delicious U.S. is a unique horse, successful against all odds on the racetrack and was one of the trotting world’s best mares over several years. A fan favourite in Sweden, she won 29 out of 55 races during her career and held a number of world records before retiring in 2017. Delicious garnered attention for her remarkable technique and for being so small in size and yet so successful.

B2B

BetConstruct AI names Lena Yasir CEO

Published

8 hours ago

June 10, 2026

Wladimir P.

Former Pragmatic Play chief commercial officer brings 20 years of iGaming experience to the role.

BetConstruct AI has appointed Lena Yasir as its new chief executive officer, the company said.

Yasir has 20 years of iGaming experience, with a background in B2B commercial strategy, international expansion, and building teams across regulated and emerging markets.

Before joining BetConstruct AI, Yasir held senior leadership roles at Play’n GO, Evolution, and OnGame Network. Most recently, she served as chief commercial officer at Pragmatic Play, where the company said she played a central role in its global B2B growth.

In a statement, Yasir said: “BetConstruct AI is a highly respected and successful company in the global iGaming industry, and I am proud to be joining the business at such an exciting time.”

BetConstruct AI said Yasir will focus on accelerating global revenue, driving innovation, and strengthening partnerships across the iGaming ecosystem.

The post BetConstruct AI names Lena Yasir CEO appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Digital Media

Latam Intersect flags prime-time World Cup 2026 as a reset for LATAM sports marketing

Published

8 hours ago

June 10, 2026

Wladimir P.

latam-intersect-flags-prime-time-world-cup-2026-as-a-reset-for-latam-sports-marketing

Firm points to more LATAM teams, heavier digital viewing and second-screen habits as key drivers for new campaign strategies.

Sports marketing in Latin America will face a different playbook during the FIFA World Cup 2026, according to a new analysis from Latam Intersect. The firm says the expanded tournament format, combined with prime-time scheduling for the region and more digital consumption, will change how brands plan media, content and real-time engagement.

The 2026 edition will feature 48 national teams, 104 matches and three host countries. FIFA projects more than 6 billion people will follow the tournament in some way, Latam Intersect said. For Latin America, the firm highlights the added weight of having 10 regional teams qualified, alongside the region’s historical performance in the competition.

Latam Intersect argues that the LATAM fan base is now younger and more active online, with a predominant age range of 22 to 33 and strong Gen Z and millennial presence. The company cites data indicating 41% of fans already watch matches via digital platforms and 51% use social media while watching on TV, turning each match into a continuous “second-screen” engagement window.

“In 2026, the fan is already in the middle of a conversation that never stops. Brands that show up with a prepared post after the match are already too late,”, said Livia Gammardella, Head of Marketing and Digital de Latam Intersect.

The firm also breaks the audience into three archetypes—casual fan, devoted fan and “fanático”—and says brands often underperform by treating the World Cup audience as one segment. It adds that women fans and fans arriving through pop culture, memes and music are growing audiences that global campaigns frequently miss.

A major difference versus the 2018 and 2022 tournaments is match timing for the region, with most games expected to land in prime time for Latin America, the company said. “A World Cup in prime time was exactly what retail needed. People will not watch the matches alone: they will gather with family, order food, buy products. The brand that uses cultural intelligence to understand the localized rituals of its fan will build far more connection than it could expect”, said Claudia Daré, socia y cofundadora de Latam Intersect.

The company said it has published a related eBook on platform behaviors across Instagram, TikTok and X, alongside market-specific audience data and planning framework

The post Latam Intersect flags prime-time World Cup 2026 as a reset for LATAM sports marketing appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Claudia Daré partner and co-founder of Latam Intersect.

Sports marketing will change in Latin America during the 2026 World Cup

Published

8 hours ago

June 10, 2026

GamingAmericas.com

sports-marketing-will-change-in-latin-america-during-the-2026-world-cup

The biggest tournament in history arrives with an unprecedented strategic window for brands: prime-time matches, more Latin American national teams, and an audience that is radically more digital and diverse.

The 2026 World Cup is not just the most ambitious edition in the tournament’s history. For Latin America, it represents a convergence of factors never seen in any previous edition: ten national teams from the region qualified, matches will air in prime time, and an audience that experiences football in ways that would have been unimaginable a decade ago.

With 48 national teams, 104 matches, and three host countries, FIFA projects that more than 6 billion people will follow the tournament in some way. For Latin America, whose national teams have won the World Cup 10 times, the competition arrives with a particularly strong emotional weight.

An audience that no longer watches football in silence

The profile of the Latin American fan has changed profoundly. The dominant age bracket today is between 22 and 33 years old, with a strong presence of Gen Z and millennials. This segment does not just consume the sport; it comments on it in real time, amplifies opinions on social media, and lives every match with a phone in hand.

The data is striking: 41% of fans already watch matches through digital platforms, and 51% use social media simultaneously while watching on television. This turns every match into a 90-minute window of continuous engagement, an opportunity that traditional communication strategies, designed for a passive consumer, are simply not built to capture.

“In 2026, the fan is already in the middle of a conversation that never stops. Brands that show up with a prepared post after the match are already too late,” says Livia Gammardella, Head of Marketing and Digital at Latam Intersect.

Three profiles, three different conversations

Not all fans are the same, and treating them as if they were is one of the most common mistakes in communication strategies for major sporting events. Audience analysis identifies three clearly different archetypes: the casual fan, who gets caught up in the spirit during important matches but disconnects if their team is eliminated; the devoted fan, loyal to their team and routines, who sees any brand opportunism as disrespect; and the fanatic, for whom football is identity and belonging, and who grants loyalty only to those who demonstrate a genuine connection to the sport.

To these three segments are added fast-growing audiences that global campaigns often ignore: women fans, whose digital engagement continues to grow steadily, and supporters who come to football through pop culture, memes, and music.

Prime time as a strategic window

One of the most significant differences from the last two World Cups is the broadcast schedule. In 2018 and 2022, the time zones of Russia and Qatar pushed matches into Latin American mornings or afternoons. In 2026, most matches will fall in prime time across the region, opening an opportunity that practically did not exist in recent editions.

“A World Cup in prime time was exactly what retail needed. People will not watch the matches alone: they will gather with family, order food, buy products. The brand that uses cultural intelligence to understand the localized rituals of its fan will build far more connection than it could expect,” says Claudia Daré, partner and co-founder of Latam Intersect.

The Latin American fan of 2026 is younger, more digital, and more diverse than in any previous edition. Digital platforms have shifted from being support channels to becoming the main stage. And while the conversation is global in scale, it is always local in content.

The tournament will unfold simultaneously on two screens. Instagram works as a visual archive and positioning channel. TikTok is where trends are born, rewarding native creativity over expensive production. X is the public square for minute-by-minute conversation, with relevance windows that close in a matter of seconds. And physical spaces, bars, fan fests, family gatherings, regain prominence that the schedules of the last two editions had reduced considerably.

Treating them as a single distribution channel is, according to specialists, the fastest way for a brand to go unnoticed.

The 2026 World Cup arrives with an architecture unlike any previous edition: more countries, more matches, more screens, and an audience that does not wait for kickoff to start the conversation. In Latin America, where football functions as a shared language across generations, social classes, and borders, the tournament promises to be a moment of cultural cohesion on a historic scale.

The post Sports marketing will change in Latin America during the 2026 World Cup appeared first on Americas iGaming & Sports Betting News.