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iSoftBet spins for riches in Wishing Wheel

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iSoftBet, the award-winning online games supplier and content aggregator, is preparing for St Patrick’s Day with its fun-filled, big win potential Irish themed hit, Wishing Wheel.

Enter the land of the leprechauns with this 5-reel, high volatility title, which takes the highly engaging spinning wheel from iSoftBet favourite, Hot Spin, and brings it to life with modifiers and multipliers.

Wishing Wheel also contains an Ultra Reel modifier, turning the entire reel set in one Ultra Reel, with huge win potential.

The free spins mode is triggered when three bonus symbols land on any spin, awarding up to 15 free spins with one of the six modifiers available. In the bonus round, players can also trigger a multiplier for the entire period, leading to lucrative wins.

Wishing Wheel is iSoftBet’s latest slot creation, joining recent hit Aztec Gold Extra Gold Megaways and the popular Hold & Win favourite Gold Digger. 

Mark Claxton, Head of Games at iSoftBet, said: “With St Patrick’s Day just around the corner we’re thrilled to launch Wishing Wheel, our hit for this year’s Irish festivities.

“Taking the action-packed in-game wheel modifier made popular through Hot Spin, Wishing Wheel offers players an engaging gaming experience with the chance to turn any spin of the reels into huge wins.

“The Irish theme is clearly aligned with our strategy of creating seasonal content that appeals to players looking to get an extra excitement out of festivities, as we place players at the heart of all we do.”

iSoftBet is active in 19 regulated markets across the globe, including the UK, Germany, Portugal and Malta, and provides some of the biggest operators with the best performing casino games and the quickest route to market.

iSoftBet recently launched its new brand manifesto, outlining its focus on ‘Serious Fun’, with intentions to place its people, partners and the player at the heart of all it does in its quest to create amazing gaming experiences.

 

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2026 EGR Europe Awards

MightyTips takes home EGR’s Affiliate of the Year title for the UK & Ireland

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MightyTips was honored with the Affiliate of the Year award for the UK and Ireland at the 2026 EGR Europe Awards gala. The event took place on 18 February at the Hilton Malta in St. Julian’s, bringing together leading figures from the European iGaming sector.

This acknowledgment comes after a year of considerable expansion and product advancement for MightyTips. In 2025-2026, the brand underwent a significant website enhancement, improving its structure, navigation, and user experience.

Key updates included:

  • launch of a new Tips section featuring short, expert-backed insights on betting opportunities;
  • fully reworked sports predictions section with more structured, data-driven analysis;
  • introduction of a new bonus section with a user-friendly, informative interface that clearly presents licensed operators’ offers.

MightyTips is an internet betting resource operated by SEOBROTHERS. In 2026, MightyTips was nominated for the EGR Affiliate of the Year award in Central and Eastern Europe.

Eugene Ravdin, Head of PR at SEOBROTHERS, commented: “The EGR Europe Awards are among the most established industry recognitions in the region. Winning it highlights the consistent work of the MightyTips team across multiple departments. This achievement reflects our long-term strategy and our commitment to sustainable product development.”

The EGR Europe Awards celebrate businesses that influence the iGaming sector throughout Europe. They acknowledge operators, affiliates, and suppliers establishing benchmarks in innovation, sustainability, customer experience, and product development. Regional categories highlight the advantages of particular markets, encompassing Central and Eastern Europe.

The accolade additionally acknowledges broader regional reach and enhanced collaborations with licensed operators in the UK and Ireland. MightyTips stays dedicated to delivering organized, data-oriented content for regional audiences, emphasizing compliance, transparency, and sustainable development.

The post MightyTips takes home EGR’s Affiliate of the Year title for the UK & Ireland appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Codere Online

Codere Online Launches iOS Poker App in Mexico, Advancing Its Multi‑Product Expansion Strategy

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Codere Online Luxembourg, S.A. a leading online gaming operator in Spain and Latin America, today announced the launch of its new iOS Poker application in Mexico, reinforcing the Company’s strategic objective to provide customers with access to a complete suite of online gaming products. As part of this multi‑product roadmap, both Bingo and the Android Poker app will form the next steps in expanding the Company’s offering in the country.

Developed in partnership with Playtech, one of the world’s most established gaming technology providers, the new iOS Poker app integrates directly with Playtech’s player‑vs‑player (P2P) Poker network. This allows Mexican users to compete in real time with players across multiple operators, ensuring deeper liquidity, a more dynamic environment and a superior competitive experience.

Codere Online continues to observe strong demand for Poker in Mexico, with more than 1,300 unique active users per month already engaging with the vertical across existing channels, a clear indicator of the product’s relevance and potential as mobile availability expands.

“Launching the Poker app for iOS in Mexico is a key step in delivering on our commitment to offer customers all major online gaming categories,” said Alberto Telias, Chief Marketing Officer at Codere Online. “Poker has quickly emerged as a highly attractive vertical for our users, and through our partnership with Playtech, we are bringing them a premium, high‑liquidity platform that elevates their experience.”

The new app offers a stable and intuitive interface with access to cash tables, multi‑table tournaments, Sit & Go formats, and fast‑paced modes. It also incorporates Codere Online’s robust responsible gaming tools to ensure that customers can enjoy Poker in a safe and controlled environment.

“This release reflects our strategy to broaden our product offering and enhance the user experience across all key gaming verticals,” said Ran Licht, Head of Product at Codere Online. “Playtech’s P2P network enables us to deliver a feature‑rich Poker environment connected to a broader operator ecosystem, and we look forward to expanding our product suite with additional verticals currently in development.”

“We are proud to partner with Codere Online and bring our P2P Poker network to their players in Mexico through their new iOS app,” commented Marat Koss, Playtech Chief Interactive Gaming Officer. “Codere Online players will now boast access to one of the most liquid and competitive poker networks in the entire industry.

The post Codere Online Launches iOS Poker App in Mexico, Advancing Its Multi‑Product Expansion Strategy appeared first on Americas iGaming & Sports Betting News.

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Akhil Sarin

Akhil Sarin Joins Bet It Drives: Stake’s Growth and What iGaming Gets Wrong About Marketing

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Season 4 of Bet It Drives is back, and Episode 2 features Akhil Sarin, CMO at Easygo and the marketing and partnerships mastermind behind Stake.

Sarin dives into the realities of iGaming marketing, sharing how some of the most cost-effective campaigns can deliver massive impact—including a low-budget idea that went viral with over 16 billion impressions.

Key insights from the episode include:

  • Stake’s most valuable partnerships and why they worked

  • What sets their sponsorship strategy apart

  • Common mistakes iGaming marketing teams make

  • The one thing Sarin wishes teams focused more on

  • Biggest red flags and warning signs in partnerships

  • Leadership lessons and internal trust challenges

The episode also features a fun “Confess or Call” segment, highlighting a late-night call to a senior exec about a high-stakes, unconventional idea—a true test of trust and creativity.

“This season is about open conversations, and Akhil was straight with us,” said Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives. “iGaming marketers will rethink spend, partnerships, and what truly drives growth after this episode.”

Season 4 also includes a CEO debate with Cedomir Tomic (Founder, Alea) and Oleksandr Feshchenko (CEO, GR8 Tech), along with upcoming insights on crypto payments in iGaming and esports betting strategies.

Watch or listen to Season 4, Episode 2 on:

The post Akhil Sarin Joins Bet It Drives: Stake’s Growth and What iGaming Gets Wrong About Marketing appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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