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Yggdrasil digs for riches in latest YG Masters release Moley Moolah

Published

5 years ago

November 16, 2020

Reading Time: 2 minutes

Yggdrasil, the leading worldwide publisher of online gambling content, has combined forces with Reflex Gaming for its newest YG Masters addition, Moley Moolah.

Reflex’s first title as a partner of the game-changing curation program takes players to the pleasant village of Molesworth, where an inquisitive mole resides as he digs for prizes and wins galore.

The 3×5 game sees players aim to unearth three Moley Moolah scatter symbols which triggers the Free Spins mode. During this mode, as Golden Acorns are found, more and more reel sets will be unlocked. Five acorns will unlock a second grid, with more being unlocked for every five additional acorns found. If 20 Golden Acorns land during the free spins, the top prize is paid out.

Moley Moolah also contains a Wild Reels modifier that is randomly triggered by our friendly mole. And the end of the spin, the mole can appear holding a placard with a Wild symbol on. He will then burrow into the reels, adding Wilds which can transform any spin into a huge win.

Reflex Gaming’s YG Masters title has been produced using Yggdrasil’s pioneering GATI technology, which is used by all program partners, allowing developers to employ the preconfigured, regulation-ready, standardised development toolkit to create cutting-edge content.

Rapid distribution across Yggdrasil’s entire distribution network enables all YG Masters partners to scale and accelerate their global growth strategies.

Stuart McCarthy, Head of Partner Programs at Yggdrasil, said: “Moley Moolah sees the introduction of another partner’s title to our growing YG Masters portfolio and we couldn’t be prouder.

“Every member of the initiative brings something completely unique to the table and Reflex Gaming are no different. With an innovative Bonus Round and a loveable character, we can’t wait to see how this is received by partners across the world.”

Mat Ingram, CPO at Reflex Gaming, said: “Moley Moolah is a game that brings together all the elements of game design we truly enjoy in one fun-filled package. With the focal character helping out when he can, players will be joining him on his digs as often as possible!

“As a YG Masters program member we get to enjoy numerous benefits while being able to focus on what we do best, design games. This has allowed us to really flourish and we look forward to releasing many more games in the future.”

2026 EGR Europe Awards

RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards

Published

4 hours ago

February 20, 2026

Wladimir P.

rocketplay-won-european-marketing-campaign-of-the-year-–-b2c-at-the-2026-egr-europe-awards

RocketPlay Casino has been awarded European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards for its innovative community-led campaign, RocketWisdom: The Book. The EGR Europe Awards recognise trailblazers and leaders shaping the iGaming industry across Europe, with winners chosen through a rigorous judging process.

What the Award Recognises

The European Marketing Campaign of the Year – B2C category honours marketing initiatives that achieve significant commercial impact or enhance brand development. Judges evaluate originality, creativity, quality of execution, and measurable results.

About RocketWisdom: The Book

RocketPlay’s winning campaign began as a player research project. Over two months, the casino invited its community to share their gaming habits and “rituals,” gathering over 1,000 responses. These insights were transformed into a book featuring 100+ authentic player stories, curated but not rewritten by the brand.

The campaign gained rapid momentum after streamers discovered the book. Within just three days, RocketPlay received around 1,000 direct requests, turning a private research initiative into a fully-fledged public campaign. The project was amplified across owned channels, social media, creator content, media coverage, and in-product activations.

Campaign Highlights

13,000+ downloads
~100 streams showcasing the project (~200,000 viewers)
50+ media outlets coverage

For RocketPlay, the award represents a major milestone and underscores the power of community-driven storytelling. The campaign demonstrates that authentic engagement can deliver measurable performance, not just visibility. RocketPlay continues to build its reputation in the community, maintaining top ratings across platforms including 9.8/10 on CasinoGuru, 9.1/10 on AskGamblers, 4.4/5 on Trustpilot, and 4.3/5 on LCB.

The post RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

2026 EGR Europe Awards

RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards

Published

4 hours ago

February 20, 2026

GamingAmericas.com

RocketPlay Casino has won European Marketing Campaign of the Year – B2C at the EGR Europe Awards 2026 for its community-led campaign RocketWisdom: The Book. The EGR Europe Awards acknowledges innovators and leaders shaping Europe’s iGaming sector, with winners selected through a structured judging process.

What this award recognises

European Marketing Campaign of the Year – B2C rewards marketing initiatives that deliver major commercial impact and/or brand development, with judges assessing originality, creativity, execution quality, and measurable outcomes

About RocketWisdom: The Book

RocketPlay won with RocketWisdom: The Book — a campaign that started as a player research project. Over 2 months, RocketPlay invited its community to share real-life gaming habits and “rituals,” collecting 1,000+ responses. Those voices became a book featuring 100+ authentic player stories — curated, not rewritten by the brand.

The release gained momentum organically: after streamers discovered the book, RocketPlay received about 1,000 direct requests within 3 days, turning a private research initiative into a full-scale public campaign supported across owned channels, social, creator content, media coverage, and in-product activations.

Highlights of the campaign

13,000+ downloads
~100 streams featuring the project (~200,000 viewers)
50+ media outlets

For RocketPlay, the award is a major brand milestone — and a clear signal that community-led storytelling can drive real performance, not just attention. The brand continues to strengthen its reputation across the community, holding top ratings such as 9.8/10 on CasinoGuru, 9.1/10 on AskGamblers, 4.4/5 on Trustpilot, and 4.3/5 on LCB.

The post RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards appeared first on Americas iGaming & Sports Betting News.