GR8 Tech has rolled out CRM Bonus Shop—a fully integrated player-facing feature designed to drive engagement, increase retention, and optimize bonus budgets through gamified rewards.

The Bonus Shop enables operators to offer various virtual and real rewards, including free spins, free bets, gamification items, even physical items, spins in Wheel of Fortune, and more, in exchange for custom-branded artificial currency. Players earn coins through behavioral triggers like deposits or email verification, then choose their preferred rewards from a personalized shop interface.

Built directly into GR8 Tech’s CRM, the Bonus Shop offers full back-office control, real-time player wallet tracking, and complete front-end customization to match any brand’s tone, style, and language.

Key Benefits of GR8 Tech’s Bonus Shop for Operators

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• Enhanced Player Choice & Satisfaction: Players select rewards they actually want, increasing perceived value and engagement compared to traditional fixed bonuses.
• Cost-Effective Bonus Management: Artificial currency provides greater value to players while reducing operator costs compared to traditional cash bonuses.
• Behavioral Motivation: Automated currency distribution encourages specific player actions, improving key performance indicators.
• Strategic Flexibility: A/B testing capabilities enable operators to compare traditional bonuses against gamified approaches and optimize strategies across different markets.

“Personalization is at its core. By tailoring offers to custom player segments, we ensure every user sees and can purchase the bonuses they truly want, boosting engagement significantly,”  said Kateryna Schevchenko, CRM Product Manager at GR8 Tech. “Additionally, the platform gives operators full control over the in-game economy by allowing them to set custom ‘prices’ for products using virtual currencies. This flexibility helps optimize retention costs, manage bonus budgets effectively, and maximize ROI.”

With advanced segmentation tools and engagement elements like gamification, GR8 Tech’s CRM transforms player interactions into engaging, value-driven experiences. The company’s approach has led to impressive results, including a 25% uplift in first-time deposits, an average 80% retention rate, and 75% monthly active users interacting with gamified tools. GR8 Tech’s CRM is a strategic asset for operators aiming to deliver highly personalized and performance-oriented player journeys.

GR8 Tech. Platform for Champions

GR8 Tech is an award-winning provider, delivering high-performance sportsbook and iGaming solutions that empower operators to lead and win in competitive markets. Key elements of GR8 Tech’s comprehensive portfolio include the Hyper Turnkey solution, ULTIM8 Sportsbook iFrame,  Infinite Casino Aggregation, and Platform Acceler8 suite, featuring its proprietary affiliate management platform, Aff.Tech.

With a geo-specific approach to solutions, a focus on practical innovations, and an operator-first mindset, GR8 Tech helps its clients achieve measurable results in their target markets quickly and efficiently. Trusted by top operators worldwide, GR8 Tech has over 100 successful cases and earned multiple recognitions, including the title of the Best Sports Betting Provider in CEE by GamingTECH Awards 2025.

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Soft2Bet has been shortlisted in the Product Innovation of the Year category at the Global Gaming Awards Americas 2025, highlighting the innovative impact of its proprietary gamification engine, MEGA (Motivational Engineering Gaming Application). The solution’s first full-scale North American deployment with ToonieBet in Ontario has redefined the gaming experience by enhancing player engagement and retention.

ToonieBet uses the full range of MEGA’s innovative gamification features and data-driven iGaming solutions for player retention, including achievements, collectibles, long-term missions, and segmented rewards, to create personalized and localized experiences for every player.

Since launching, the brand has seen increased session frequency, stronger loyalty and sustained growth in lifetime value. These results have been further strengthened by ToonieBet’s partnerships with the Ottawa Senators and the Canadian Football League, where MEGA features prominently on rink-side LED boards and during broadcasts. This visibility highlights Soft2Bet’s highly focused approach, built around standout customer experience, performance and clean, adaptable design.

Already proven across Europe with brands , MEGA has consistently driven player retention and engagement. In Ontario, ToonieBet is seeing similar results by leveraging MEGA’s flexible tools, customizable UX/UI design and segmented features to deliver a deeply localized and highly personalized experience that attracts high-value players and supports sustainable profitability without disrupting daily operations.

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“We are proud to be shortlisted for Product Innovation of the Year, as MEGA continues to enable us to deliver engaging, locally tailored player experiences, clearly demonstrated by ToonieBet’s success in Ontario. This nomination indicates that our approach is delivering big high performance results,” highlighted Martin Collins, Chief Business Development Officer at Soft2Bet.

In January 2025, during the Global Gaming Awards EMEA, MEGA won Product Launch of the Year and Soft2Bet was named Platform Provider of the Year, confirming B2B excellence in the industry.

About Soft2Bet

Soft2Bet is a leading provider of iGaming turnkey solutions, delivering high-quality products and services to online gambling operators. Soft2Bet is known for its Motivational Engineering Gaming Application (MEGA), proven to enhance retention and engagement. Soft2Bet has deployed numerous successful iGaming brands and holds more than 19 global licenses.

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About Soft2Bet’s MEGA

Soft2Bet’s MEGA (Motivational Engineering Gaming Application) is a standalone, complete solution for integrating casino and sportsbook operator brands with gamification. MEGA provides a range of gamification engines and allows operators to customise gamification engines by setting rewards, bonus triggers, user segmentation, level of difficulty, and more.