Latest News
Week 10/2020 slot games releases
Here are this weeks latest slots releases!
Nolimit City is proud to unveil, Barbarian Fury – another title showcasing the Software Provider’s stride to becoming a leading name in the game. A game that breathes suspense, Barbarian Fury, takes inspiration from the rough and dreary historical chapter of the 6th century, were only the fittest would reign supreme and the dreaded Barbarians were running free, trying to retain their stronghold against the rising European powers that be. Dark, cold and dreaded where those days – the plunders and spoils of war were the only means of survival and the Barbarians ruled a fierce presence unlike no other.

Relax Gaming, the innovative content provider and aggregation platform, is uncovering treasures which lie deep in the Guatemalan jungle in Mega Masks. Hidden behind centuries of overgrown vines, the Mega Masks are reawakened in this original 5-reel, 41-fixed pay line slot, taking players on an exhilarating journey in search of big prizes with plenty of twists and turns to add to the gaming experience. The slot’s signature Mega Symbol feature can activate randomly at any time, merging two or more reels and landing at least one Mega Symbol to enhance anticipation and excitement.

Players can ride away with huge wins if they complete iSoftBet’s unique Megaboard feature in the market-leading provider’s latest innovative slot Racetrack Riches. Released just a week before racing’s most prestigious jump festival at Cheltenham in the UK, Racetrack Riches is the ideal cross-sell slot, complete with iSoftBet’s Megaboard feature, the first game to showcase this exclusive mechanic. Racetrack Riches features a joyful jockey who rides his way to deliver big results and big wins for players. iSoftBet’s proprietary Megaboard feature is a unique twist on the classic ‘lapper board’ mechanic. If the jockey completes three laps of the Megaboard which surrounds the reels, there is a big money multiplier waiting which offers the chance for huge wins and additional enhancements to make gameplay a lucrative experience for lucky players.

The newest MGA Games adventure was internationally launched last month with great success amongst online casino users. Abigail Ratchford, known as “The Queen of Instagram” has now become the Slot Machine Queen thanks to Spanish company MGA Games. With over 9 million followers on the famous social network, the American model and actress trusted MGA Games to turn her into the latest protagonist of the Hyperrealism Series, the company’s slot machine range that is causing a stir on the market with its hyper-realistic graphics and animations. The Hyperrealism Series by MGA Games are creations based on the rights for famous figures from the world of sports and show business. Many celebrities have already decided to work with MGA Games and allow their image to be used in the casino slot machines: Colombian actress Renata González, official Bentley driver Andy Soucek and, more recently, broker Josef Ajram, are some of the protagonists of MGA Games, with many more to come.

Pragmatic Play, a leading content provider to the gaming industry, has released its latest slot title, Aztec Bonanza. The 5×6, variable ways slot transports players to the land of the Aztecs as they try to unlock the totem jewel. At first, four corners of the reels are covered in stone. These are opened through cascading wins, with two consecutive ones unlocking a separate corner of the reels and increasing the win potential. As more corners are cracked, other features are triggered, with each section unlocked freeing another level of the totem to the right of the reels. If the totem is freed from its chains completely, the Free Spins mode is activated. When the full grid is unlocked, players can enjoy up to 7776 different ways to win.

Arena Racing Company
Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License
Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.
Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”
The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.
B2B
Play’n GO games now live with Ivy Casino in the UK
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
Brand Activation
Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
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