Provider’s high-octane slots now available to players at Mexico’s top online casino destination

Winpot, the leading online casino for players and sports bettors in Mexico, has added yet more variety and quality to its game lobby after joining forces with powerhouse content provider, REEVO.

REEVO has made a name for itself as a content aggregator, but the company also has an in-house studio that’s quickly become a firm player favourite among players in Mexico and beyond.

REEVO’s studio is renowned for creating thrilling online slots that offer immersive adventures with unique themes, cutting-edge graphics and engaging mechanics.

With popular features like Hold & Win, its games deliver continuous excitement and big win potential that draws players in and keeps them coming back for more.

Just some of the REEVO titles now available to Winpot players include Hot Chilli Party, Three Wild Pigs and the Big Bad Wolf, Electro Reels Power Portal, Mackereels Catch Them All and Reel Fortune.

The integration builds yet more momentum behind Winpot, which has quickly established itself as a household name brand in the competitive Mexican market.

It has done this by combining generous bonuses with a great selection of payments, fast payouts, dedicated customer support and, of course, an extensive game offering.

It has also run a series of TV ads with brand ambassador Miroslava Montemayor, putting Winpot in the spotlight on the national stage.

Tsvetan Dzhurov, Commercial Manager at Winpot, said: “Our mission has always been to provide Mexican players with a world-class entertainment experience that feels local and tailored to their tastes.

“REEVO’s high-performance slots, especially their Hold & Win mechanics, are a perfect fit for our audience. By integrating its innovative content alongside our national campaigns with Miroslava Montemayor, we are ensuring that Winpot remains the undisputed home of premium gaming in Mexico.”

Karl Grech, Head of Business Development at REEVO, added: “Our partnership with Winpot reflects REEVO’s strategy to grow in high-potential markets with leading operators. Mexico offers incredible opportunities, and we are proud to support Winpot with content that combines

performance, innovation, and strong player appeal. This is another important milestone in our expansion across Latin America.”

By Stephen A. Crystal, Founder and CEO, SCCG Management

When we announced the original partnership in September 2023, the brief was ambitious: take a young combat sports IP with a genuinely differentiated format and build it into a multi-vertical commercial brand. Sponsorships, ticketing, hospitality, merchandising, licensing, media rights, betting and data, gamification, casino content, and a collegiate circuit. Not a single revenue line. A stack.

The coverage that followed told us we were onto something. The story was picked up across the gaming trade press, including Gambling Insider, Gaming America, and the broader EIN Presswire syndication network. The narrative was simple: a real advisory firm and a real combat sports brand, building something new together.

Then we got to work.

In April 2024, we put PFC at the center of the 10th Arnold South America Sports Festival in São Paulo, the largest multi-sport event on the continent and a more than 100,000-attendee platform. PFC didn’t just appear at the Arnold. It was the centerpiece. PFCKids on day one, two days of pro competition after that, SBT TV in São Paulo carrying the broadcast, SCCG branding on the ring corners, the mats, even the pillows themselves. For a young league, that kind of integration into a flagship continental festival is the sort of thing that usually takes a decade. We did it in the first six months of the engagement.

Three months later, in July 2024, SCCG was named title sponsor of the inaugural FightPFC Rio Challenge at Legustarecreio in Rio de Janeiro. The Rio event was important for two reasons. First, it formalized PFC’s foothold in Brazil, which is one of the most exciting combat sports markets in the world right now. Second, it gave us a real-world look at PFC’s audience traction: at that point the league’s content was already producing more than 27 million plays, 419,000 likes, 390,000 shares, 15.3 million accounts reached, and 850,000 interactions on a single recent reel. Those are numbers most established combat sports brands would happily claim. PFC was generating them as a still-emerging property.

Then, in October 2024, we brought PFC to the biggest stage in fitness and physique sport on the planet: Mr. Olympia 2024 in São Paulo. Three days at the Anhembi District, live PFC battles in front of one of the most concentrated, brand-conscious sports audiences in the world, and direct exposure to the kind of sponsors, broadcasters, and licensees who pay attention to what happens at Mr. Olympia. Gaming America covered the announcement and the trade press once again reinforced the trajectory.

The validation kept compounding. In August 2025, PFC returned to ESPN2 as part of ESPN8: The Ocho, broadcast live from the ESPN Wide World of Sports Complex in Orlando, with Hush coming on board as the headline presenting sponsor. A sleep brand sponsoring a combat sport, live on ESPN2, on a tentpole programming property. That is exactly the kind of category-bending commercial moment we said this IP would create when we signed up in 2023.

Three continents. Multiple flagship events. Trade press coverage across the gaming, sports, and combat sports ecosystems. Real brand sponsors lining up. That is the foundation we’re building the next phase on.

Why We’re Extending, and Why Now

Here’s the honest version. Most early-stage sports IP plateaus. The format gets some traction, the founder runs out of runway, the broadcast partners get nervous, and the brand drifts into the long tail. That is the default path.

PFC has not been on that path. The opposite, actually. Every quarter the audience numbers have grown, every flagship event has produced a tier of partner conversations we couldn’t have had the quarter before, and the format has held up under exactly the kind of scrutiny that breaks weaker IP. The combat sports structure is real. The athletes are real. The entertainment value travels across language and market. And the format is purpose-built for the way audiences actually consume sports in 2026: live, broadcast, and short-form digital, all at once.

That is why we are extending now. Not because we have to, but because the next 24 months are where the compounding really starts to show up, and we want to be on the field for it.

What the Extension Focuses On

Under the extended engagement, SCCG will continue to identify and introduce qualified counterparts across the full PFC commercial stack. To be specific:

• Sponsorship partners, building on the brand category expansion that Hush, the Arnold, and Mr. Olympia have already validated
• Broadcast and OTT distributors, extending the ESPN2 / The Ocho moment into a more durable distribution footprint across North America, Latin America, and other key global markets
• Sportsbook and data partners, for both pre-match and in-event wagering markets, with the right regulatory framing in each jurisdiction
• Gamification and casino content licensees, covering slots, table games, and virtuals built around the PFC brand
• Hospitality and venue partners, supporting live event monetization and on-property activations
• Collegiate and grassroots circuit operators, where PFC has a genuine and largely untapped opportunity to build a feeder pipeline and a future broadcast property

SCCG operates as a non-exclusive advisor. PFC retains full discretion over the contractual terms of any partner relationship. That is exactly how it should be, and that is the model that has worked for two and a half years.

A Word About the Markets

A lot of what we have done with PFC so far has happened in Latin America, and especially in Brazil. That is not a coincidence. Brazil is one of the most exciting and rapidly evolving sports betting and combat sports markets in the world, and our team has spent years building the operator, regulator, and partner relationships that allow a property like PFC to land cleanly there. The extension keeps that LATAM momentum going, and it adds bandwidth for the North American broadcast and sponsorship work that PFC’s ESPN moment opened up.

It also keeps the door open for the markets we know PFC can travel to next, including Europe and select Asian markets where the combination of combat sports culture, short-form digital consumption, and family-friendly framing is a near-perfect fit.

What I Want People to Take Away From This

Three things.

One. PFC is not a novelty. It is a real combat sports IP with real audience traction, real broadcast distribution, and a real commercial roadmap. The trade press has been telling that story since 2023, and the receipts have only gotten louder since.

Two. The SCCG playbook works. Take a differentiated property, build a multi-vertical commercial stack around it, put the brand on stages that matter (Arnold, Rio, Mr. Olympia, ESPN), and let the compounding do its job. That is what we have done across more than 120 client-partners and 30-plus years in the industry, and it is exactly what we are continuing to do here.

Three. If you are an operator, a broadcaster, a sportsbook, a content licensee, a venue, or a brand looking for a combat sports property that genuinely travels across categories, this is the moment to be in the conversation. The next 24 months are going to move fast.

To Steve Williams and the entire PFC team: thank you for the trust, thank you for the partnership, and let’s go build the next chapter.

This is going to be a lot of fun.