Andy Phillips SportingRisk.com CBDO

Sporting Risk Rolls Out In-Play Pre-Canned Multis for Personalized BetBuilder Options

Published

3 weeks ago

January 15, 2026

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Sporting Risk, specialists in betting, forecasting, and sports analytics, has improved its services with the introduction of its latest In-Play Pre-Canned Multis. The newest enhancement to its offerings includes a tailored BetPrompt feature aimed at streamlining bet choices and increasing engagement for partner operators.

The latest offering utilizes Sporting Risk’s BetBuilder technology to generate pre-made, contextually suitable in-play multis, displayed with smart prompts during the game. Integrating advanced pricing technology and data-informed curation enables operators to help players swiftly create appealing BetBuilder combinations.

In-Play Pre-Canned Multis highlight sought-after, high-value, and situational options, enabling players to swiftly finalize their BetBuilder slip without manually selecting the legs. The tool improves discovery, maintains player attention on the ongoing game, and boosts engagement with timely, pertinent betting options.

By integrating carefully selected BetPrompts into the live gaming experience, Sporting Risk is allowing operators to enhance the in-play BetBuilder offering, making it more user-friendly and therefore more profitable.

Andy Phillips, SportingRisk.com CBDO, commented: “This launch reflects our ongoing commitment to building smart, data-driven products that make the betting experience simpler and more engaging. Utilising our BetBuilder and BetPrompts platform together to deliver curated in-play market combinations, we’re helping clients guide customers to the most interesting opportunities while delivering higher in-play margin.”

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