Glitnor becomes LCKY Group as company enters next growth phase

Glitnor has today announced that it is rebranding as LCKY Group, marking the next phase in the group’s evolution as a leading, entrepreneurial iGaming company focused on regulated markets.

The new LCKY Group identity brings the parent company closer to its portfolio of established consumer brands and reflects the clarity, ambition and pace that define the group today. LCKY Group creates a stronger platform for international growth.

LCKY Group brings together a portfolio of leading online casino brands

– Lucky Casino, Happy Casino, Flax Casino, VeraJohn and One Casino – alongside its in-house game studio, Swintt.

With a strong people-led culture and a proven ability to build and scale in regulated environments, the group is well positioned to accelerate its momentum across key markets.

To mark the launch of LCKY Group, the company will host an exclusive event during ICE Barcelona on 19 January, bringing together partners, clients and industry peers to celebrate the next chapter.

Richard Brown, CEO of LCKY Group, said:
“This is a natural evolution of who we already are. LCKY Group is a clearer expression of our ambition, our culture and the brands we are building. We are confident in our direction and excited about what comes next.”

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