Digicode, a strategic partner to operators navigating scale and complexity in the digital gaming sector, is attending ICE Barcelona 2026 – the global iGaming and betting industry’s flagship event taking place from January 19–21, 2026, at Fira Barcelona Gran Via.

Barcelona marks the beginning of ICE’s 2026 chapter and is already a hub where pivotal next-step decisions are being made on ownership structures, production efficiency, and operating models built for sustainable growth. Digicode will present its product portfolio, developed to support operators at various stages of growth. The company’s solutions are designed to enhance operational efficiency, optimize production processes, and enable greater control over product development and ownership as organisational and technical complexity increases.

“ICE Barcelona presents an ideal platform to speak directly with operators about the hard questions shaping their next stage of growth. Our focus is on addressing real operational constraints and outlining realistic, scalable paths forward. We look forward to demonstrating how Digicode’s products and operating approaches support these objectives,“ said Alex Karichensky, CEO Europe at Digicode.

Digicode’s presence at ICE Barcelona 2026 will feature thought leadership and strategic engagement across the three-day programme. Attendees are encouraged to connect with the team to explore solutions tailored to high-growth environments.

Digicode Leadership Attending ICE Barcelona 2026:

• Alex Karichensky, CEO Europe
• Ihor Sheiko, Executive General Manager
• Igor Zhalii, Senior Product Manager & Game Producer
• Meir Shachar, Senior iGaming & Sports Betting Advisor

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Parimatch will kick off 2026 with two major industry conferences as the global entertainment brand expands its offering in new and existing markets, develops exciting sports sponsorships, and works with partners to prepare for this year’s World Cup finals.

The brand’s presence at ICE Barcelona and iGB Affiliate Barcelona in January will feature enhanced participation across the business, including sales, affiliate relations, BD & partnerships, talent acquisition, payments, brand & marketing, compliance, and the Csuite and executive team.

The brand’s booth at iGB Affiliate will feature an art gallery vibe, with a custom Parimatch World Cup art trophy as a centrepiece.

The booth will feature discussions around preparations for the World Cup, covering effective ways to work with Parimatch during the tournament and updates on offers and exclusive partner conditions.

As usual, Parimatch will be offering the accustomed range of activities and giveaways such as VIP tickets to matches of top football clubs sponsored by Parimatch, including Manchester United and Leeds United, as well as tech goodies such as iPhones, a MacBook, AirPod Max earbuds, and more.

This is a defining year for Parimatch. The company is kicking things into high gear with a powerhouse presence at two major Barcelona conferences, setting a relentless pace for the months ahead. By injecting high energy into every move, the company is scaling rapidly, redefining industry success, and having a blast doing it.

Visit us at:
ICE Barcelona: Fira Barcelona Gran Via, Jan. 19-21, stand 1C51
iGB Afíliate Barcelona: Fira Barcelona Gran Via, Jan. 20-21, stand 81-K80

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Betsson has announced its support for the Sustainable Gambling Zone (SGZ) at ICE Barcelona 2026, one of the world’s leading iGaming events. For the fourth consecutive year, Betsson is backing this important industry initiative, which continues to evolve as a central platform for advancing safer and more sustainable gambling practices.

The Sustainable Gambling Zone has grown into one of ICE’s most prominent and impactful features. Recognised by both the Vixio Regulatory Awards and the Casino Guru Awards, the SGZ brings together more than 30 partners from across the gambling ecosystem, including regulators, operators, suppliers and charity organisations, all working towards a safer, more transparent and sustainable gaming environment. Taking place from 19-21 January 2026, the Sustainable Gambling Zone will be a dedicated show-floor area featuring partner organisations, alongside a programme of expert-led discussions, practical insights and interactive Q&A sessions.

As part of its support, Betsson Group will actively contribute to the SGZ agenda through the participation of three company representatives across the following sessions:

19 January 2026 | 14:45–15:30 CET

Speaker: Corinne Valletta, General Counsel, Betsson Group

Session: Transparency, Standardisation, and Self-Exclusion: Distinguishing Between Licensed and Non-Licensed Operators to Build Trust

21 January 2026 | 11:30–12:15 CET

Speaker: Tanner Hutchinson, Lead Technical Compliance Manager, Betsson Group

Session: KYC, Biometrics, and the Architecture of Trust

21 January 2026 | 12:15–13:00 CET

Speaker: Jonna Danlund, Head of ESG, Betsson Group

Session: The Cost of ESG: Is Sustainability Dead?

“Continuously supporting the Sustainable Gambling Zone reflects our long-standing commitment to safer gambling and responsible business practices. The SGZ provides an important forum for honest dialogue and collaboration across the industry, helping to drive higher standards that ultimately benefit consumers, regulators, and operators alike,” said Jonna Danlund, Head of ESG at Betsson Group.

By continuing to support the SGZ, Betsson reinforces its role in fostering an environment that encourages players to maintain a healthy relationship with gambling and supports long-term sustainability.

All proceeds from participating operators and suppliers at the Sustainable Gambling Zone are donated to charitable organisations dedicated to consumer protection and safer gaming initiatives. With the collective support of the industry, more than €270,000 has been raised to date.

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