Ahmed Baker Chief Commercial Officer at Incentive Games
Incentive Games, bet365 Broaden International Partnership to Introduce Real-Money Gaming
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Our partnership with bet365 continues to go from strength to strength, and this real-money agreement is a natural evolution of our collaboration. By deploying our games globally, including in key
U.S. jurisdictions, we bring together two teams focused on quality, innovation and sustainable long-term growth. We’re incredibly excited about what the future holds.”
A spokesperson at bet365 said, “Leveraging Incentive Studios’ expertise in real money gaming, we are thrilled to expand our relationship and further enhance our global Casino offering. Customers worldwide will be able to enjoy this innovative addition to our portfolio of cutting-edge content.”
The post Incentive Games, bet365 Broaden International Partnership to Introduce Real-Money Gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Ahmed Baker Chief Commercial Officer at Incentive Games
Incentive Games Secures Partnership Deal with The Rank Group PLC
Incentive Games, a prominent B2B games provider, has revealed a new collaboration with The Rank Group Plc, a significant international company in gaming, leisure, and entertainment, via its real-money gaming branch, Incentive Studios.
This partnership will introduce Incentive Studios’ collection of real-money games to The Rank Group’s brand lineup, strengthening Incentive Games’ expanding footprint in the UK after its recent acquisition of a licence from the UK Gambling Commission.
The collaboration demonstrates Incentive Games’ dedication to developing exceptional, mobile-centric gaming experiences in the real-money industry. Merging The Rank Group’s extensive reach with Incentive Studios’ creative game design strategy will provide players with rapid-fire Crash, Tower, and Arcade-style games that have proven successful in global markets.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Partnering with The Rank Group is an exciting next step for Incentive Studios. Their strong presence in the UK market allows us to bring our real-money games to a wider audience while showcasing research, creativity and expertise that underpin every title we create.”
Nolan Frendo, Head of Content at Rank Group, said, “The launch will see Incentive Studios’ first titles rolled out across Rank Group brands in Q1. These games are designed to capture player attention, support partner success, and provide dynamic entertainment experiences tailored to real-money players.”
The post Incentive Games Secures Partnership Deal with The Rank Group PLC appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Ahmed Baker Chief Commercial Officer at Incentive Games
Bally’s Intralot and Incentive Games Join Forces to Introduce Real-Money Games
Incentive Games, the B2B gaming provider recognized for its data-centric design and unique player experiences, has revealed a new collaboration with Bally’s Intralot, a well-known entity in the global gaming and entertainment sector.
Offered via Incentive Studios, the real-money gaming segment of Incentive Games, this partnership will present a collection of real-money games to Bally’s Intralot brands and their players.
The collaboration signifies an exhilarating advancement for both firms, merging Incentive Studios’ proficiency in top-performing real-money content with Bally’s Intralot premier platform and worldwide presence.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Our real-money portfolio is designed to deliver both entertainment and strong commercial performance. Partnering with Bally’s Intralot gives us the opportunity to showcase our unique approach on a global stage, and we’re thrilled to be working alongside such a talented team.”
Dezso Pazmany, Director of Product Operations at Bally’s Intralot said, “I’m thrilled for our launch with Incentive Studios, their exciting and innovative games will be a great addition to our portfolio. It’s amazing to be able to deliver fresh and engaging experiences to our players.”
Earlier this year, the initial games from Incentive Studios’ collection debuted on the Bally’s Intralot platform, with additional titles expected to arrive in 2026.
This collaboration furthers Incentive Games’ reach into regulated global markets — building on recent license approvals in the UK, Ontario and Michigan — and highlights the firm’s increasing status as a reliable real-money gaming provider.
The post Bally’s Intralot and Incentive Games Join Forces to Introduce Real-Money Games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Ahmed Baker Chief Commercial Officer at Incentive Games
Loto-Québec Partners with Incentive Games for Rollout of Real-Money Games in Québec
Incentive Games, a B2B gaming studio focused on real-money and free-to-play games, has revealed a new collaboration with Loto-Québec, the crown corporation of the Québec Government that oversees the province’s lottery, casino, and online gaming services, the sole legal gaming option in the region.
Provided by Incentive Studios, the real-money gaming arm of Incentive Games, the agreement allows Loto-Québec to tap into Incentive’s expanding collection of Crash and Arcade real-money games, offering exciting gaming experiences to players throughout Quebec.
Loto-Québec, Incentive Games’ initial client in Canada, will launch a range of real-money Crash games from Incentive Studios in its market, giving users access to innovative titles with unique gameplay mechanics and bonus features. The games are provided to Loto-Québec through the Light & Wonder platform, enhancing Light & Wonder’s current collaboration with Incentive Games and facilitating a smooth launch of Incentive Studios’ offerings.
The collaboration offers Incentive Games access to the Canadian market while enhancing the firm’s reputation as a reliable real-money gaming provider worldwide. It further endorses Loto-Québec’s dedication to providing top-notch regulated gaming entertainment.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Partnering with Loto-Québec marks an important milestone for Incentive Games as we continue to expand across regulated markets. Loto-Québec is a highly respected and trusted operator, with a strong commitment to responsible play and delivering high-quality entertainment for players across Québec. We’re excited to introduce our real-money Crash games to the market and demonstrate how our approach to game design can offer something genuinely fresh and engaging for players in the region.”
Incentive Studios has launched its initial real-money games with Loto-Québec, and additional ones are set to release throughout 2026.
The post Loto-Québec Partners with Incentive Games for Rollout of Real-Money Games in Québec appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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