Latest News
FairPlay Sports Media and FOX Sports Digital Launch New Betting Hub
FairPlay’s betting technology and AI-powered predictive content drive deeper fan engagement and deliver media opportunities and revenue
FOX Sports Digital and FairPlay Sports Media, the fan-focused and AI-powered global sports media network, have announced a strategic betting tech, affiliate and sports media agreement.
Under the multi-year agreement, FairPlay will serve as the exclusive sports betting affiliate technology provider of FOX Sports Digital, deploying its market-leading odds components, advanced AI-powered predictive data and analytics, and cutting-edge technology solutions on FOXSports.com and the FOX Sports mobile application.
The new relationship powers the newly released FOX Sports Betting Hub which integrates FairPlay’s innovative sports betting-related content enhanced with bespoke, value-added experiences derived from FairPlay’s deep relationships with global sportsbook operators.
“FOX Sports is one of the largest sports rights holders in the world, with incredible access to live games and global events,” said Stuart Simms, Group CEO of FairPlay Sports Media. “FairPlay is excited to work with the FOX Sports Digital team, and we’re honored to serve their millions of users with more engaging, insightful sports media experiences that have proven to drive loyalty, engagement and deliver on brand differentiation.”
FairPlay’s advanced AI technology and robust odds components are already delivering real-time, data-driven insights to help FOX Sports fans and bettors, while monetization frameworks being deployed create revenue opportunities for operators, sportsbooks and digital media buyers.
The agreement enhances and elevates fan engagement by bringing FairPlay’s betting information technology and AI-powered tools to FOX Sports’ digital platforms. FairPlay’s approach enables FOX Sports digital users and fans to access personalized, data-driven betting analytics that deepen their connection and engagement with sports content. As the sports media and betting landscapes continue to evolve, the FOX Sports and FairPlay agreement delivers pioneering, scalable digital experiences for fans and operators alike.
The post FairPlay Sports Media and FOX Sports Digital Launch New Betting Hub appeared first on Gaming and Gambling Industry Newsroom.
Book of Sobek
Hölle Games Releases Book of Sobek
Hölle Games has released its latest online slot, Book of Sobek. This 5×3, 10 payline slot invites players to dive deep into the magical Nile and enter the aquatic temple of the ancient Crocodile God.
With every spin, the mighty Sobek may rise from the depths to bless the reels. When players manage to uncover 3 or more sacred Books, the temple chambers swing open, granting entry into the Free Games. Within this inner sanctum, a special expanding symbol is chosen; should it land, it will stretch across the reels like the flooding Nile, paving the way for monumental wins of up to 5000x. Featuring both Feature Buy and Fire Stake options, the game is available now for MGA with other markets coming soon.
The post Hölle Games Releases Book of Sobek appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Hub88
Hub88 and Odds88 Enters into Strategic Partnership with MINT
Hub88 and Odds88 have entered a strategic partnership with MINT, the advanced iGaming platform built on Web3 infrastructure, seeking to expand the new operator’s position at the forefront of iGaming innovation.
MINT is designed as a next-generation gaming ecosystem, set to provide tier-one iGaming and sportsbook expertise with the agility of Web3 technology. Backed by industry heavyweights including Hero Gaming, the platform will bring credibility, technical reliability and a premium user experience to a rapidly evolving market.
Through the partnership, Hub88 will provide MINT with seamless access to its portfolio of more than 12,000 titles, while supporting efficient platform development, streamlined integration and long-term scalability through a robust API. Odds88 will provide the operator’s sportsbook platform, with a highly customisable front-end, access to multiple odds feeds, with coverage of more than 1.5 million sports fixtures, and industry-leading risk management.
By leveraging both brands’ expertise, MINT will be able to focus on delivering consistency across verticals, frictionless onboarding and UX innovation – helping bridge the gap between traditional iGaming standards and emerging technological capabilities.
Ollie Castleman, Managing Director at Hub88, said: “MINT represents a new generation of iGaming platforms that are approaching Web3 with the maturity and high standards the industry expects.
“Alongside Odds88, this partnership aligns with our focus on supporting innovative operator brands that prioritise scalability, reliability and user experience.”
Will Fyler, Managing Director at Odds88, said: “We’re thrilled to partner with MINT along with Hub88 as we raise the game. Our vision to disrupt the industry and deliver a truly forward-facing proposition make this collaboration truly exciting.
“The operator is driven by exceptional talent, and we can’t wait to go live this quarter. Let’s get minted.”
Zak Manhire, CEO at MINT, said: “MINT is all about redefining expectations. We will not only push the limits of Hub88 and Odds88 and challenge what’s possible, but in doing so, we’ll grow together, champion innovation, and deliver a platform that surprises players in the best possible way.”
The post Hub88 and Odds88 Enters into Strategic Partnership with MINT appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
ACMA
ACMA: Six Wagering Providers Breach Gambling Self-Exclusion Rules
The Australian Communications and Media Authority (ACMA) has concluded six more investigations into licensed wagering providers for breaches of self-exclusion rules.
The ACMA investigations found Tabcorp, LightningBet, Betfocus, TempleBet, Picklebet and BetChamps all failed to comply with rules that protect people who registered with BetStop – the National Self-Exclusion Register.
The facts of each investigation are different but the breaches across the investigations included allowing registered individuals to open wagering accounts and to access wagering services, or marketing to registered individuals.
ACMA member Carolyn Lidgerwood said these breaches undermine the protections from gambling harm that self-exclusion offers.
“The national self-exclusion register is designed to help people who are trying to avoid gambling services and stop gambling, but self-exclusion only works if wagering providers follow the rules,” Ms Lidgerwood said.
“These rules have been in place for more than two years and wagering providers should be taking their responsibilities seriously.
“When people decide to self-exclude from online and telephone gambling, they trust the system to protect them from gambling harm. These investigations have found that these companies broke that trust and let people down.
“All licensed wagering providers need to be aware that the ACMA is investigating compliance and enforcing the rules. Gambling companies must have effective systems in place to ensure self-excluded people cannot gamble with them.”
The investigations identified that the providers did not ensure that their underlying systems and processes were operating as intended and failed to adequately identify and protect people who had self-excluded.
In response to these findings, the ACMA has used a range of different enforcement tools available under the Interactive Gambling Act 2001, having regard to the different facts arising under each investigation.
The ACMA has issued remedial directions to each of Betfocus, LightningBet and TempleBet. Under these remedial directions each of the providers will be required by law to commission an independent audit of their systems and implement any resulting recommendations.
This type of enforcement action is corrective and directed at future compliance with the rules. Failure to comply with a remedial direction is an offence and can result in civil penalties.
Tabcorp Holdings paid a penalty of $112,680 and agreed to enter into a court-enforceable undertaking requiring the company to commission a third-party review of its customer verification processes and train staff on their obligations around the Register. If not complied with, such an undertaking can be enforced in the Federal Court, with the Court being able to make such orders as it considers appropriate.
BetChamps was given a formal warning and the ACMA is currently finalising enforcement action for Picklebet.
All contraventions were found to have occurred in 2024. If these companies fail to comply with self-exclusion rules in the future, the ACMA may take stronger enforcement action, potentially including commencement of Federal Court proceedings to seek civil penalties.
The post ACMA: Six Wagering Providers Breach Gambling Self-Exclusion Rules appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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