Safer Gambling Week 2025 – commentary from across the industry

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Safer Gambling Week runs from 17-23 November 2025 and is all about educating the public on responsible betting and gaming and how to seek help if they think they may have a problem with gambling.

SGW also runs training courses and provides educational assets to the iGaming industry and other sectors, as well as schools and charities.

https://safergamblinguk.org/

Operator perspective

Midnite

“Safer Gambling Week is an important time for our industry to unite with the aim of promoting the importance of customers utilising the support available to them to stay in control. But to paraphrase the famous Dogs Trust campaign: Safer Gambling is for life, not just for Christmas.

“At Midnite, Safer Gambling is at the foundation of everything that we do all day, every day, year-round. We want our customers to have first-class experiences and bring them closer to the games they love, but we want them to do so in a responsible, safe and enjoyable manner.

“We’re proud of the way that we help players to stay in control with the tools, advice and support we offer, and Safer Gambling week is a great time to shout about it. We empower our players to make smart moves to set limits, to gamble safely and in moderation, and we’re working hard to innovate ways to help our players stay in control.” – Thomas Fearns, Head of Safer Gambling, Midnite.

Affiliate perspective

Quantum

“Safer Gambling Week is an important week for both the iGaming industry and the general public, and it’s important to help champion it where possible.

“As a marketing affiliate and comparison site, Quantum is often the first port of call for iGaming customers – which means we have a keen responsibility to make sure that we only market to the right audience. We put our data-driven technology to work to deliver high-quality, responsible gambling traffic to our partners.

“We believe in supporting a balanced approach where gambling remains what it should be: safe, enjoyable entertainment.” – Andrew Lee, COO, QiH Group.

Legal perspective

Poppleston Allen

“As a firm whose main focus is licensing across the UK, compliance is a daily topic of discussion at Poppleston Allen’s offices. We help clients stay within the Licensing Conditions and Codes of Practice and the licensing objectives, as well as staying abreast of hot topics, upcoming government consultations and the Gambling Commission’s latest statements.

“But in addition to the work for our clients, we are also personally passionate about safer gambling – it’s vital that we raise awareness of safer gambling and signpost the professional help and support services that are available to those who need it – ensuring the millions of people who enjoy gambling responsibly continue to do so in a safe environment.” – Richard Bradley, Lead Solicitor, Poppleston Allen.

Supplier perspective

Tugi Tark

“iGaming brings fun and entertainment to millions worldwide, but for some players, it can become more than occasional enjoyment. Protecting vulnerable players is a responsibility the industry shares.

“While in-person interaction is surely a fast way to pinpoint problematic patterns, most gambling takes place online, which means that our job is to create digital solutions to digital problems. As supporting players is what drives our company, Tugi Tark has built algorithms to catch problematic behaviour and language early.

“These aren’t the rigid systems of the past, where true issues pass undetected and safe, happy players get mistakenly caught up in a wide net. Tugi Tark’s AI Agents are intuitive and flexible. They work seamlessly alongside operators’ existing safeguards and support teams to identify player risk before it escalates.

“Building safer gambling digitally benefits all of us, and we’re pleased to participate in Safer Gambling Week 2025.” – Harpo Lilja, CEO, Tugi Tark.

Payments perspective

Paysecure

“Safety and security are fundamental to any payments journey, but it is a particular focus when that transaction is between igaming operators and their players.

“Payment orchestration enables operators to create safer playing environments without adding friction to the user experience. Through intelligent customer segmentation, for example, operators can identify trends and detect when players may be overreaching or playing beyond their usual limits. This depth of data-driven insight helps keep players protected while maintaining a seamless journey, mitigating additional checks or barriers to entry.

“Furthermore, operators using Paysecure’s orchestration platform benefit from our proprietary Trust Score system designed to flag potential fraud and identify unusual behavioural patterns in real time. This intelligence empowers operators to safeguard both their players and their own operations.” – Mike Peplow, Chief Operating Officer at Paysecure.

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