Denmark
Peter & Sons Expands Its Danish Presence Through Partnership with Spillehallen
Reading Time: 2 minutes
Award-winning game studio Peter & Sons has expanded its reach in Denmark through a new partnership with Spillehallen, one of the country’s most trusted and innovative gaming brands.
Spillehallen is a 100% Danish-owned company with over 45 years of experience in the national gaming industry. Known for its craftsmanship and visionary development team, Spillehallen has successfully transitioned from the world of physical slot machines to the online space, bringing its rich legacy to Spillehallen.dk. The company’s goal has always been to recreate the authentic feel and functionality of traditional Danish slots while enhancing them with modern design and technology.
Through this collaboration, Spillehallen players will gain access to Peter & Sons’ expanding portfolio of video slots, celebrated for their handcrafted art, cinematic sound design, and imaginative mechanics. Titles such as Barbarossa, Voodoo Hex, and Wild One reflect the studio’s signature approach — blending storytelling, bold aesthetics, and engaging gameplay to create unforgettable experiences.
Denmark stands as one of Europe’s most mature and well-regulated iGaming markets, making it a natural fit for Peter & Sons’ continued growth strategy. The partnership with Spillehallen underscores the studio’s mission to deliver creative, story-rich, and premium-quality gaming experiences to players in regulated markets worldwide.
Yann Bautista, Commercial Director & Founder at Peter & Sons, said: “We’re thrilled to partner with Spillehallen — a brand that shares our passion for quality, innovation, and entertainment. Their deep roots in Danish gaming and their modern approach to digital experiences make them the perfect partner for our continued expansion in Denmark.”
Jacob Frostholm, Casino Manager at Spillehallen added: “Peter & Sons’ games stand out for their artistic style and creative gameplay. We’re excited to bring their unique worlds to our players and continue building on our tradition of offering the best and most entertaining gaming experiences in Denmark.”
This partnership marks another key milestone for Peter & Sons as it continues its expansion across Europe following recent launches in markets such as the UK, Italy, and the Netherlands.
The post Peter & Sons Expands Its Danish Presence Through Partnership with Spillehallen appeared first on European Gaming Industry News.
Stake.dk, Denmark’s leading online casino and sportsbook, today announces the launch of an exclusive campaign in connection with Denmark’s decisive World Cup playoff match against North Macedonia on March 26, 2026 in Parken.
Stake Sportsbook offers Danish football enthusiasts a unique opportunity to support the national team without risk: Players can place a single bet on Denmark to win on the 1×2 market before the match starts, and if Denmark does not win in regular time, the player will get their stake back in cash – up to DKK 1,000.
The campaign is created to celebrate one of the most important moments in Danish football in 2026. With a direct entry ticket to the World Cup at stake, the atmosphere is high, and Stake.dk wants to give its customers the opportunity to experience the match with full support and minimal risk.
To qualify for the promotion, players must place a single bet of at least DKK 25 on the 1×2 market with Denmark as the winner before the scheduled match kick-off. The offer only applies to the first qualifying bet per player, and the refund will be paid as pure cash directly to the player’s Stake account within 48 hours if Denmark does not win in regular time.
Denmark will meet North Macedonia on Thursday, March 26 at 20:45 CET in Parken as part of the World Cup playoff.
The campaign emphasizes Stake.dk’s dedication to delivering relevant and engaging experiences to its Danish customers in connection with major sporting events.
The promotion is available to all Stake customers with an active betting account at stake.dk. Full list of terms and conditions is available on the promotion page.
About Stake
Stake is the world’s most popular online casino and sportsbook. Founded in 2017, Stake attracts over 80 million monthly visitors – more than any other iGaming platform – and handles over 100 billion bets per year. Stake is recognized for its innovation in crypto gaming, as well as its growing expansion into regulated local currency markets in Italy, Denmark, Brazil, Colombia and Peru. Stake also has an impressive portfolio of global sponsorships, including Canadian superstar Drake, X Games, Everton Football Club and UFC.
Contact
Stake
The post Stake.dk Offers Money Back on Denmark’s World Cup Playoff Match Against North Macedonia appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Stake.dk, Denmark’s leading online casino and sportsbook, today announces the launch of an exclusive campaign in connection with Denmark’s decisive World Cup playoff match against North Macedonia on March 26, 2026 in Parken.
Stake Sportsbook offers Danish football enthusiasts a unique opportunity to support the national team without risk: Players can place a single bet on Denmark to win on the 1×2 market before the match starts, and if Denmark does not win in regular time, the player will get their stake back in cash – up to DKK 1,000.
The campaign is created to celebrate one of the most important moments in Danish football in 2026. With a direct entry ticket to the World Cup at stake, the atmosphere is high, and Stake.dk wants to give its customers the opportunity to experience the match with full support and minimal risk.
To qualify for the promotion, players must place a single bet of at least DKK 25 on the 1×2 market with Denmark as the winner before the scheduled match kick-off. The offer only applies to the first qualifying bet per player, and the refund will be paid as pure cash directly to the player’s Stake account within 48 hours if Denmark does not win in regular time.
Denmark will meet North Macedonia on Thursday, March 26 at 20:45 CET in Parken as part of the World Cup playoff.
The campaign emphasizes Stake.dk’s dedication to delivering relevant and engaging experiences to its Danish customers in connection with major sporting events.
The promotion is available to all Stake customers with an active betting account at stake.dk. Full list of terms and conditions is available on the promotion page.
About Stake
Stake is the world’s most popular online casino and sportsbook. Founded in 2017, Stake attracts over 80 million monthly visitors – more than any other iGaming platform – and handles over 100 billion bets per year. Stake is recognized for its innovation in crypto gaming, as well as its growing expansion into regulated local currency markets in Italy, Denmark, Brazil, Colombia and Peru. Stake also has an impressive portfolio of global sponsorships, including Canadian superstar Drake, X Games, Everton Football Club and UFC.
Contact
Stake
The post Stake.dk Offers Money Back on Denmark’s World Cup Playoff Match Against North Macedonia appeared first on Americas iGaming & Sports Betting News.
EveryMatrix has signed a landmark omnichannel agreement to provide turnkey technology for one of Western Europe’s leading betting and gaming brands. Under the deal, EveryMatrix will power over 1,000 sports betting terminals across 230+ shops nationwide, while also delivering a fully integrated online sportsbook platform and launching Merkur’s first online casino in the second half of 2026.
The agreement represents the second major Denmark-based turnkey deal for EveryMatrix in just two months, following Danske Spil’s selection of the provider to power its casino and bingo operations.
Cashpoint, set to rebrand as Merkur Bets once the platform migration is complete, holds strong market positions in Germany, Austria, Belgium, and Denmark, making it one of the most prominent betting and gaming operators across Western Europe.
The brand began searching for a modern technology partner in early 2025, aiming to implement a scalable, omnichannel solution capable of integrating sportsbook and casino offerings. The migration from its in-house system to EveryMatrix’s turnkey platform is scheduled to align with the start of the new football season, ensuring a seamless transition for customers.
Ebbe Groes, Group Co-CEO & Co-Founder at EveryMatrix, said:
“The Cashpoint and Merkur brands are among the most recognisable in Denmark and across Europe. Partnering with their team to deliver a project of this scale is a privilege, and it demonstrates the growing trust tier-1 operators and lotteries are placing in EveryMatrix technology.”
Mathias Dahms, Managing Director Sportsbetting at Merkur Group, added:
“Merkur Bets is taking a major step forward this year. By switching to EveryMatrix technology and rebranding, we are positioning the brand for continued growth and success in Denmark. EveryMatrix offers the ideal foundation to support our omnichannel strategy and future expansion.”
This agreement reinforces EveryMatrix’s position as a leading provider of turnkey sportsbook and casino solutions, delivering both in-store and online experiences for operators across Europe.
The post EveryMatrix wins Cashpoint omnichannel turnkey platform deal in Denmark appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Asia6 days agoSkyesports and GodLike signs MoU with Maharashtra Cyber to promote esports and cyber hygiene in Maharashtra
-
Africa7 days ago
TaDa Gaming Officially Enters the Regulated South African Market
-
Central Europe7 days ago
Casino Interlaken teams up with Wazdan to bolster Swiss market presence
-
AGLC7 days ago
Bede Gaming cleared for Alberta market entry
-
Andrzej Hyla7 days ago
Wazdan Releases its Latest Slot “Easter Coins”
-
Central Europe7 days ago
Sportradar Extends its Data and Audiovisual Betting Rights Agreement with Deutscher Fussball-Bund
-
Alberta6 days ago
Media Troopers Prepares for Alberta iGaming Launch with Canadian Gaming Law Firm
-
40 Sparkling Crown6 days ago
TaDa Gaming Enters South Africa via Strategic Betway Partnership
