Denmark

Peter & Sons Expands Its Danish Presence Through Partnership with Spillehallen

Published

1 month ago

November 2, 2025

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Award-winning game studio Peter & Sons has expanded its reach in Denmark through a new partnership with Spillehallen, one of the country’s most trusted and innovative gaming brands.

Spillehallen is a 100% Danish-owned company with over 45 years of experience in the national gaming industry. Known for its craftsmanship and visionary development team, Spillehallen has successfully transitioned from the world of physical slot machines to the online space, bringing its rich legacy to Spillehallen.dk. The company’s goal has always been to recreate the authentic feel and functionality of traditional Danish slots while enhancing them with modern design and technology.

Through this collaboration, Spillehallen players will gain access to Peter & Sons’ expanding portfolio of video slots, celebrated for their handcrafted art, cinematic sound design, and imaginative mechanics. Titles such as Barbarossa, Voodoo Hex, and Wild One reflect the studio’s signature approach — blending storytelling, bold aesthetics, and engaging gameplay to create unforgettable experiences.

Denmark stands as one of Europe’s most mature and well-regulated iGaming markets, making it a natural fit for Peter & Sons’ continued growth strategy. The partnership with Spillehallen underscores the studio’s mission to deliver creative, story-rich, and premium-quality gaming experiences to players in regulated markets worldwide.

Yann Bautista, Commercial Director & Founder at Peter & Sons, said: “We’re thrilled to partner with Spillehallen — a brand that shares our passion for quality, innovation, and entertainment. Their deep roots in Danish gaming and their modern approach to digital experiences make them the perfect partner for our continued expansion in Denmark.”

Jacob Frostholm, Casino Manager at Spillehallen added: “Peter & Sons’ games stand out for their artistic style and creative gameplay. We’re excited to bring their unique worlds to our players and continue building on our tradition of offering the best and most entertaining gaming experiences in Denmark.”

This partnership marks another key milestone for Peter & Sons as it continues its expansion across Europe following recent launches in markets such as the UK, Italy, and the Netherlands.

The post Peter & Sons Expands Its Danish Presence Through Partnership with Spillehallen appeared first on European Gaming Industry News.

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Danish Gambling Authority

Spillemyndigheden: Large decrease in betting consumption in October

Published

4 days ago

December 10, 2025

George Miller

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The Danish Gambling Authority’s statistics for October 2025 show a decrease in the total gambling spend in comparison to the same month last year. However, the betting market was the only market to experience a decrease.

The total gambling spend in October 2025 amounted to DKK 599 million, which corresponds to a decrease of 3.4 per cent compared to October 2024. The statistics show that the decrease for the total gambling market is due to a large fluctuation in the betting market in October 2025 compared to October 2024. The betting market had a decrease of 46.0 per cent. Online casinos experienced the largest increase of 24.4 per cent, while land-based (physical) casinos and gaming machines experienced an increase of 6.0 percent and 0.6 percent, respectively.

The post Spillemyndigheden: Large decrease in betting consumption in October appeared first on European Gaming Industry News.

Denmark

Spelinspektionen: Data collection for unique Nordic gaming study begins

Published

2 weeks ago

November 28, 2025

George Miller

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A joint Nordic research project is now mapping gambling habits and gambling problems – 150,000 people in the Nordic region are participating in the sample.

The Nordic countries Iceland, Norway, Sweden, Finland and Denmark have launched a unique joint research project on gambling: the Pan-Nordic Gambling Study (PANG). The aim is to gather comparable knowledge about gambling habits and gambling problems in the region – something that has been lacking so far. From Sweden, the Public Health Agency, which is responsible for the assignment, and the Swedish Gambling Authority have participated in the work of developing the study.

The study includes, among other things, the prevalence of gambling, participation in different forms of gambling, differences between licensed and unlicensed gambling, and the connection between gambling and health.

“The study will provide a basis for assessing gambling and gambling problems in the Nordic countries. It will be exciting to compare the results with previous Swedish data and with the rest of the Nordic countries, especially since so few similar joint surveys have been conducted in Europe,” says Maria Vinberg, investigator at the Swedish Gambling Authority.

Data collection will now begin in November 2025, when approximately 30,000 randomly selected people in each country will have the opportunity to participate in the survey. The results of the survey will be published in a joint report in spring 2026 and will constitute an important knowledge base for research and future decisions in the field of gambling.

Source: spelinspektionen.se

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Danske Spil

Danske Spil selects EveryMatrix to power casino and bingo offerings

Published

1 month ago

November 3, 2025

George Miller

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EveryMatrix platform technology has been selected by tier-1 operator Danske Licens Spil to power its casino and bingo in a long-term partnership.

Denmark’s leading casino brand and a subsidiary of state-owned Danske Spil will migrate its casino and bingo business from its existing provider to the EveryMatrix tech stack ready for a summer 2026 launch.

This includes EveryMatrix’s proven gamification and engagement tools enabling the brand to offer its customers richer, more engaging experiences while increasing acquisition and retention levels.

The partnership marks the tier-1 supplier’s most significant casino platform deal of this year and another large-scale state-owned operator signing a long-term technology agreement, cementing EveryMatrix’s place as one of the world’s most trusted and valuable iGaming platform providers.

It has delivered and won its largest tier-1 platform deals and generated record-breaking growth and profitability for both the business and its customers via its turnkey platform offering with casino, sports betting and technologies at the heart of its success.

Ebbe Groes, Group CEO & Co-Founder, EveryMatrix, said: “To earn the confidence of the Danske Licens Spil’s management team to deliver this project and replace their existing platform technology for the first time since Denmark regulated in 2012 is a huge endorsement. I’d like to personally thank them for the trust they’ve placed in EveryMatrix.

“The rate at which we’re winning and delivering large, tier-1 turnkey platform deals to power some of the world’s best-known brands is rapidly accelerating. This is thanks to the tireless efforts of our experts and the superior technology solutions they design and deploy.”

Søren Schneider, iGaming Director at Danske Licens Spil, said: “After a thorough selection process, we have chosen EveryMatrix as our future platform partner for casino and bingo. We look forward to leveraging their modern and flexible technology to enhance our offering and provide an engaging and responsible gaming experience for our customers. EveryMatrix’s agile platform makes it easy for us to integrate with a wide range of game providers, strengthening both our offering and the overall player experience.”

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