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Rome wasn’t built in a day. Neither was SiGMA World.

But when Eman Pulis rolls through the Eternal City in Season 3 of Bet It Drives, he’s not just another iGaming founder with a war story. He’s the gladiator who fought COVID, broken rules, outplayed industry skeptics—and came out building schools in Ethiopia while running eight conferences across three continents.

“Now I’m free,” Eman says, quoting Hans Zimmer’s Gladiator soundtrack—his victory song for after SiGMA Central Europe wrapped and the chaos settled. Free from the rules that almost sank him. Free to build tribes, not just teams. Free to prove that legacy beats profit, every single time.

Season 3 of Bet It Drives, powered by GR8 Tech and hosted by Yevhen Krazhan, CSO, launches where champions are made: on the road, in motion, with no script and nowhere to hide. Rome sets the stage. Eman brings the empire.

In the episode, Eman reveals:

• The COVID gamble that saved SiGMA: How 14,000 people walked through doors that were supposed to stay shut—and why he’d do it again
• Why Rome, why now: The strategy behind planting the flag in Europe’s second-biggest gaming market (and why Malta stays in the picture)
• From beach in Phuket to existential crisis: The moment everything felt too perfect—two weeks before COVID hit
• 350 people, 8 offices, one tribe: How a multicultural team became SiGMA’s secret weapon across Manila, São Paulo, Cyprus, and beyond
• Business is done between people, not brands: The mantra that turned boozy Malta meetups into a global events empire
• Politics or impact? Why helping millions through the foundation beats governing 400,000 people in Malta
• The “zoom out” rule: Crisis survival advice from someone who almost became redundant overnight

“We covered a lot of ground—literally and figuratively,” said Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives. “And Rome was the perfect place to kick off Season 3. The city represents where the industry is right now—ancient foundations, modern chaos, and endless opportunity.”

Season 3 keeps the momentum rolling with upcoming episodes featuring Valentina Diaco and Karolina Pelc—two more amazing leaders with stories worth hearing.

Watch or listen to Season 3, Episode 1 with Eman Pulis on:

• YouTube
• Spotify
• Apple Podcasts

The arena is open. The conversations have started. Season 3 of Bet It Drives is here—and it’s just the beginning.

The post Bet It Drives Season 3 Premiere: Eman Pulis on Legacy, Risk, and Why Rome Changes Everything appeared first on European Gaming Industry News.

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Strategic content integration enhances distribution across multiple markets worldwide

ENJOY, the dynamic iGaming content developer, has partnered with GR8 Tech, signalling the availability of its full catalogue of slots and live casino titles on the provider’s Infinite Casino Aggregation solution and full casino platform.

The agreement strengthens ENJOY’s presence in key markets while providing GR8 Tech’s operator partners with access to a diverse portfolio. This includes high-quality slots featuring the ever-popular Hold and Win mechanic, such as Hot Fire Diamonds and latest launch Bison Strike, as well as live game shows like Enchanted Forest, produced at the company’s high-end studio.

GR8 Tech’s established operator network and high-performing casino platform give ENJOY a powerful channel for accelerating its rollout in markets with growing demand for premium content.

Seamless integration capabilities and extensive commercial reach further support ENJOY’s expansion among leading operators as it continues to gain traction in the industry.

Christos Zoulianitis, Chief Commercial Officer at ENJOY, said: “Partnering with GR8 Tech marks another important step in our growth journey as we strengthen our presence with leading brands worldwide.

“GR8 Tech’s reputation and reach give our games a powerful new route to market, and we’re confident operators and their players will respond strongly to all our content.”

Lusine Khudaverdyan, Head of Casino Business at GR8 Tech, added: “We’re thrilled to add ENJOY’s rich portfolio of slots and live casino games to our casino offering.

“ENJOY’s commitment to quality creates memorable experiences for players and drives long-term engagement for operators. This is the compelling combination we always seek to provide to our clients through GR8 Tech’s casino platform, and our new partner delivers that perfectly.”

The post ENJOY expands global reach with GR8 Tech partnership appeared first on European Gaming Industry News.

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GR8 Tech has expanded the virtual sports lineup within its ULTIM8 Sportsbook with a new range of virtual basketball, continuing a year of investment in the category that has already seen the addition of virtual horse racing and virtual cricket roulette—a unique format blending casino mechanics with the sport of cricket.

The expansion builds on GR8 Tech’s established strength in cricket, where the company developed one of the industry’s most comprehensive betting lines. Virtual cricket was designed to fill gaps between real-world tournaments, giving operators a way to maintain player engagement year-round—a model now being applied to basketball for markets where the sport dominates.

This content independence stems directly from GR8 Tech’s in-house trading capabilities.

“One of the things that GR8 Tech stands out for is the quality of the trading and the fact that we perform extremely well in very difficult environments, like Asia,” said Dinos Doxiadis, Head of Sportsbook Business at GR8 Tech. “Even our clients’ players in these challenging markets don’t behave like typical players in ‘easier’ regions such as Latin America, we still manage to achieve some of the highest margins there.”

That trading foundation enables GR8 Tech to build and localize content for specific markets rather than relying solely on third-party providers.

“We already have a very strong sportsbook, and now we’re scaling our processes and output capabilities to take it even further,” Doxiadis explains. “We’re improving the product and creating the conditions to localize very quickly and offer a truly localized experience across the world.”

GR8 Tech is also investing in infrastructure to give operators greater control over how they deploy this content.

“The goal is to put even more power into the hands of our operators so they can tailor the product exactly as they want. As we move forward with new data and content agreements, they’ll gain an even greater ability to adapt the sportsbook to their specific needs—on top of what they can already do today.”

Personalization is central to that roadmap. “We have delivered quite a few recommendation models, and right now we can serve custom content on a user level, and we will continue working in this direction,” said Doxiadis. “We have a very good infrastructure and baseline to invest in.”

The post GR8 Tech Expands Virtual Sports Portfolio with New Basketball Offering, Deepens Localization Strategy appeared first on European Gaming Industry News.