Ana D’Arrigo

EEGS Webinar on Engaging Gen Z – Insights from Ana D’Arrigo

Published

1 month ago

October 22, 2025

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On October 15th, EEGS hosted a dynamic webinar titled “Winning over Gen Z: How to Engage the Next Generation of Players”, featuring renowned speaker Ana D’Arrigo. This session marked the first webinar since the summer break and was highly anticipated.

The webinar was a practical, experience-based discussion, enriched with real-world examples from leading companies. Ana shared valuable insights drawn from her personal experience, offering attendees actionable strategies to connect with the elusive Gen Z audience.

The session commenced with a thorough exploration of “Who are Gen Z?” – the first digital natives, highly tech-savvy, and increasingly challenging to target through traditional marketing. Ana highlighted that Gen Z-ers are distinct: they prioritize authenticity, lead with purpose, express themselves creatively, value transparency, are entrepreneurial, and driven by their values. Despite having short attention spans, they engage deeply when content resonates with them.

A key takeaway from the webinar was the shift needed in marketing approaches: “To win Gen Z, stop marketing to them – start creating with them,” a powerful insight echoed by ChatGPT and emphasized by Ana. Instead of mass marketing, personalized, authentic content that involves Gen Z in the creation process is essential.

Further, Ana discussed the future of marketing to Gen Z, emphasizing ongoing engagement and authenticity. She actively engaged with the audience, responding to intriguing questions and fostering a lively discussion.

If you’ve missed the session don’t worry! You can watch it on demand now HERE

The post EEGS Webinar on Engaging Gen Z – Insights from Ana D’Arrigo appeared first on European Gaming Industry News.

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Ana D’Arrigo

EEGS Webinars Return with “Winning Over Gen Z: How to Engage the Next Generation of Players”

Published

2 months ago

October 9, 2025

George Miller

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The EEGS Free Webinar Series is back, delivering another essential industry-focused session designed to equip iGaming professionals with the latest strategies to understand and connect with Generation Z players.

The upcoming webinar, titled “Winning Over Gen Z: How to Engage the Next Generation of Players,” will feature industry expert Ana D’Arrigo, a seasoned marketing leader, brand strategist, and growth driver with over 14 years of experience in the gaming sector.

As Gen Z continues to reshape the gaming landscape, understanding their preferences and behaviors has become critical for operators, marketers, and developers seeking to stay competitive. This webinar aims to provide attendees with actionable insights into the evolving dynamics of player engagement, uncovering what motivates Gen Z, how they discover and share games, and how brands can build meaningful relationships with this influential demographic.

Key discussion points include:

The unique traits of Gen Z players and their implications for marketing strategies
Content consumption habits and decision-making processes of Gen Z gamers
Proven engagement tactics that resonate with younger audiences
Strategies to foster loyalty and develop vibrant player communities

Participants will also receive a Certificate of Attendance, acknowledging their professional development and commitment to industry excellence.

The EEGS Webinar Series continues to serve as a vital platform for industry professionals to exchange knowledge, explore emerging trends, and share best practices shaping the future of iGaming.

Event Details:

Date: 15 October 2025
Time: 14:00 CET
Speaker: Ana D’Arrigo
Register here: Webinar Registration – Zoom

The post EEGS Webinars Return with “Winning Over Gen Z: How to Engage the Next Generation of Players” appeared first on European Gaming Industry News.