Bet It Drives
GR8 Tech’s Bet It Drives Hits the Portuguese Fast Lane with Tiago Pereira of LeBull.pt
Reading Time: 2 minutes
Lisbon’s streets set the pace for Season 2 of GR8 Tech’s Bet It Drives — the drive-time podcast where iGaming’s most interesting voices speak freely, in motion. Hosted by Yevhen Krazhan, Chief Sales Officer at GR8 Tech, each episode captures raw insight, candid stories, and the kind of energy you can only find on the road.
Episode 2 puts the spotlight on Tiago Pereira, Head of Portugal at LeBull.pt, the executive who helped turn a logo and a bull into one of the fastest-growing brands in Portugal’s regulated iGaming market. With more than 20 years in sports betting, affiliates, and casino operations at Placard.pt, Betano.pt, bet.pt, and Sportingbet, Tiago has led market entries, compliance frameworks, sponsorships, and full-funnel digital growth.
During the ride, Tiago opens up about:
- How he found his path and his journey from architecture and computer science to marketing.
- The history of LeBull.
- Portugal vs. Brazil: same language, different mindset: why copy-paste doesn’t work and true localization is key.
- The idea behind the LeBull Night Show, a weekly late-night comedy event.
- His failed marketing project.
- Trusting younger generations.
- His previous approach to marketing when he joined Betano in 2017.
- Why the Portuguese sports betting market relies on the casino vertical.
- The next chapter for affiliation.
- Network or Not Work: mascots, localization, and keeping support teams local.
- A small personal detail that’s still quietly visible online for those who know where to look.
- His Champion Rule: move forward with an “I need to get this done” mindset. Whatever happens, don’t stop. Stay consistent, keep moving forward, and the results will follow.
“Tiago showed us how to win a new market with discipline, curiosity, and the courage to keep moving forward,” said Krazhan.
Watch or listen to Season 2, Episode 2 with Tiago Pereira on:
Bet It Drives Season 2 kicked off with Rasmus Sojmark and keeps the pace with upcoming episodes featuring Kyrylo Korobka and Kelly Kehn. Buckle up. Lisbon’s just getting started.
The next chapter of iGaming belongs to those who play smart and play bold. Meet GR8 Tech at booth 5028-2 during SiGMA Central Europe 2025 in Rome, November 3–6, and discover the Heavyweight Rulebook built for operators ready to scale, localize, and win.
The post GR8 Tech’s Bet It Drives Hits the Portuguese Fast Lane with Tiago Pereira of LeBull.pt appeared first on European Gaming Industry News.
Bet It Drives
Champions Don’t Park: Bet It Drives Podcast by GR8 Tech Returns with Rasmus Sojmark as the First Guest
Reading Time: 2 minutes
iGaming’s favorite moving talk show is back, and it’s shifting into high gear. Season 2 of Bet It Drives, powered by GR8 Tech, swaps London’s skyline for Lisbon’s sunlit streets, bringing a faster, sharper, and more vibrant on-the-move format to Portugal’s capital.
“London taught us how to swap a studio for the street and unlock honesty in motion. Now Lisbon turns up the volume, and the conversations keep pace. Season Two of Bet It Drives continues to capture what GR8 Tech stands for—performance, innovation, and the relentless drive to be better. Every guest brings a new perspective that keeps the industry—and us—moving forward,” said Yevhen Krazhan, CSO at GR8 Tech and Bet It Drives host.
The season opens with Rasmus Sojmark, CEO and Founder of SBC and Sport Global Group. Rasmus has been in betting and gaming for 20 years and is regarded as one of the sector’s leading networkers and business facilitators. He grew SBC from London meetups into a global conference portfolio (SBC Summit Global/Americas/Rio/Malta) and the SBC Awards, while building a B2B media network publishing 100+ stories daily (SBC News, CasinoBeats, SlotBeats, SBC Americas, SBC Noticias, Lottery Daily, Payment Expert).
During the ride, Rasmus opens up about:
- How the Legends charity match came together alongside SBC Summit Lisbon, assembling Portugal icons Figo, Pepe, Deco, and Nani, and targeting €1M for charities
- Why he moved from EveryMatrix to SBC
- How iGaming awards are decided—from thousands of entries to shortlists, with 8–10 independent judges and the politics that follow
- The song that is SBC and the music that uplifts
- The wildest recent headline he published
- “Network or no-work”: paid headlines, new award categories, and what gets a “maybe” vs. a hard “no”
- A candid confession on perfectionism, avoiding the limelight unless prepared, and leadership shaped by his military service
- His champion rule: “Never give up. Be relentless. Be consistent in your goals.”
Watch or listen to Season 2 Episode 1 on:
The momentum continues with upcoming episodes featuring Tiago Pereira, Kyrylo Korobka, and Kelly Kehn. Each brings a unique perspective from the intersection of gaming, innovation, and leadership.
The next chapter of iGaming is written by champions who play by the Rulebook, so meet GR8 Tech at booth 5028-2 at SiGMA Central Europe 2025 in Rome, November 3–6. Discover how the Heavyweight Rulebook can help operators scale, localize, and dominate with confidence.
The post Champions Don’t Park: Bet It Drives Podcast by GR8 Tech Returns with Rasmus Sojmark as the First Guest appeared first on European Gaming Industry News.
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