AI
Xtremepush’s CRM Services Integrated into EveryMatrix Platform
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EveryMatrix global customers now equipped with seamless access to award-winning loyalty and gamification offering
Xtremepush, the leading provider of CRM and loyalty marketing powered by AI, has announced its latest tier one partnership, having agreed a deal to provide acclaimed igaming provider EveryMatrix with its award-winning CRM and loyalty marketing services.
EveryMatrix, leveraging Xtremepush’s varied product suite, will now be able to offer its customers real-time, hyper-personalised CRM and gamification capabilities via its proprietary platform, helping them to drive engagement, increase loyalty, and maximise the lifetime value of all player types in a seamless manner.
Xtremepush leads the market in its unified, holistic approach to data collection, with its Single Customer View built to extract data from all sources in true real-time, providing an individual view of players to deliver a higher standard of omni-channel personalisation and messaging. Coupled with a gamification engine and AI-powered automation and data insights, operators will be able to leverage these revenue-driving tools via their existing integration with EveryMatrix.
Tommy Kearns, CEO and co-founder at Xtremepush, said of the partnership: “EveryMatrix has built a well-earned reputation for being a provider of best-in-class sports betting and gaming solutions for its operator partners, and we’re pleased to bolster their software and services with our first-rate CRM and loyalty solutions.
“Regulated markets are hugely competitive and Xtremepush has proven its worth in optimising and scaling customer’s loyalty engines and processes in these environments to realise greater engagement and ensure maximum lifetime value of players. We’re very confident that we’ll showcase this once again with EveryMatrix, via its clients, and to make them another customer for life.”
Kevin Furlong, Chief Product Officer, EveryMatrix, said: “Alongside our advanced turnkey platform technologies we have always partnered with best-in-class third-party suppliers such as Xtremepush providing added value to our customers.
“Combining our market-leading gaming infrastructure with Xtremepush’s powerful CRM technology will enable our customers to better understand their players, offer them even more personalised experiences and boost loyalty levels to name just a few benefits.”
Following a successful launch phase with EveryMatrix, Xtremepush will make additional services available to the supplier, including its Agentic AI, which will supercharge marketing processes with intent and iteration, allowing related teams to focus on broader strategy and value-driven projects.
The post Xtremepush’s CRM Services Integrated into EveryMatrix Platform appeared first on European Gaming Industry News.
AI
SlotGPT Introduces Prompt-to-Production Slot Gaming Platform
SlotGPT announced the launch of its AI platform that enables players to create production-grade slot games from a single prompt. The platform has already generated nearly 27,000 slot games, and offers users a personalized and accessible way to generate and play their own unique slot games, both for free and real money.
SlotGPT allows players to generate 100% of a game on the platform, including styles, mechanics, visuals, and sound. Each game that passes through SlotGPT’s moderation layer is fully original, including bespoke music and audio produced using advanced generative sound and music engines. The platform has an exclusive pathway to launch games directly on Stake.com, the world’s largest online casino. It is the only platform creating fully launchable slot games on a top-tier global casino from AI prompts, granting creators exposure to millions of players.
SlotGPT’s is directly integrated with Stake.com through its own hub. This allows users to generate new games daily, explore multiple game categories, play their own creations, and discover games built by the wider community.
SlotGPT is also focusing resources on moderation tools and scaling up its staff of moderators to prevent explicit or inappropriate use of its platform. To date, around 20% of prompts were not generated in order to maintain the integrity of the platform,representing over 5,500 rejected prompts.
The platform dynamically selects from four different slot game types for each generation, ensuring variety and fairness. SlotGPT eliminates several friction points in producing playable slot games, including licensing complexity, technical safeguarding, and subscriptions, enabling true zero-experience creation.
The platform is already working with gaming providers, including 18 Gaming, 1 Ace Studios, and 1 Spin Interactive. Backed by gaming veterans, generative AI leaders, and major industry partners, SlotGPT is forging a new era for personalized casino gaming.
Users can begin creating their own playable slot games here.
About SlotGPT
SlotGPT is a gaming platform developed by a unique mix of software developers, generative AI leaders, and gaming veterans. SlotGPT brings ultimate customization to the player: the player simply imagines anything they want, and with a simple prompt, the power of advanced AI generates a one-of-a-kind gaming experience. This revolution is a first in the gaming industry, bringing the best of generative AI to insert new and creative elements to slots and online gaming. Backed by the biggest gaming companies in the industry, SlotGPT is set to change the online slot experience forever.
The post SlotGPT Introduces Prompt-to-Production Slot Gaming Platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AI
SlotGPT Introduces Prompt-to-Production Slot Gaming Platform
SlotGPT announced the launch of its AI platform that enables players to create production-grade slot games from a single prompt. The platform has already generated nearly 27,000 slot games, and offers users a personalized and accessible way to generate and play their own unique slot games, both for free and real money.
SlotGPT allows players to generate 100% of a game on the platform, including styles, mechanics, visuals, and sound. Each game that passes through SlotGPT’s moderation layer is fully original, including bespoke music and audio produced using advanced generative sound and music engines. The platform has an exclusive pathway to launch games directly on Stake.com, the world’s largest online casino. It is the only platform creating fully launchable slot games on a top-tier global casino from AI prompts, granting creators exposure to millions of players.
SlotGPT’s is directly integrated with Stake.com through its own hub. This allows users to generate new games daily, explore multiple game categories, play their own creations, and discover games built by the wider community.
SlotGPT is also focusing resources on moderation tools and scaling up its staff of moderators to prevent explicit or inappropriate use of its platform. To date, around 20% of prompts were not generated in order to maintain the integrity of the platform,representing over 5,500 rejected prompts.
The platform dynamically selects from four different slot game types for each generation, ensuring variety and fairness. SlotGPT eliminates several friction points in producing playable slot games, including licensing complexity, technical safeguarding, and subscriptions, enabling true zero-experience creation.
The platform is already working with gaming providers, including 18 Gaming, 1 Ace Studios, and 1 Spin Interactive. Backed by gaming veterans, generative AI leaders, and major industry partners, SlotGPT is forging a new era for personalized casino gaming.
Users can begin creating their own playable slot games here.
About SlotGPT
SlotGPT is a gaming platform developed by a unique mix of software developers, generative AI leaders, and gaming veterans. SlotGPT brings ultimate customization to the player: the player simply imagines anything they want, and with a simple prompt, the power of advanced AI generates a one-of-a-kind gaming experience. This revolution is a first in the gaming industry, bringing the best of generative AI to insert new and creative elements to slots and online gaming. Backed by the biggest gaming companies in the industry, SlotGPT is set to change the online slot experience forever.
The post SlotGPT Introduces Prompt-to-Production Slot Gaming Platform appeared first on Americas iGaming & Sports Betting News.
AI
Smart, AI-enhanced customer service firm Tugi Tark selected for Pitch ICE Barcelona 2026
In what has become the most competitive selection process in the event’s history, Tugi Tark has been chosen as one of just 12 startups to present at Pitch ICE 2026 during ICE Barcelona, the iGaming industry’s flagship global event.
This year’s competition saw a 200% increase in applications compared to the previous year, reflecting the heightened interest in ICE Barcelona as a launching platform for emerging technology companies. From hundreds of applicants worldwide, Tugi Tark was selected to make its case for how AI agents purpose-built for iGaming can transform player support at scale.
What is Pitch ICE?
Pitch ICE has established itself as one of the industry’s most watched startup competitions. The event brings together emerging iGaming companies and a carefully selected jury of industry leaders, successful entrepreneurs, and active investors who shape the direction of iGaming innovation.
Previous Pitch ICE competitions have launched companies that went on to secure significant funding rounds and major partnerships. This year’s competition format gives each of the 12 selected companies three minutes to pitch, followed by a live Q&A session with the jury. The challenge isn’t just to explain what the technology does, but to demonstrate why it matters to the future of iGaming, and why now.
Standing out in a crowded field
The 200% increase in applications reflects the surge of innovation happening across the iGaming industry. Startups are tackling everything from payments and marketing to game development and player protection. The competition includes companies at various stages, working on diverse problems across the iGaming value chain.
The selection committee’s choice to include Tugi Tark among the 12 finalists signals recognition that customer service, often overlooked as infrastructure, is becoming a strategic differentiator as operators compete on player experience.
Rather than positioning AI as a replacement for human support teams, the pitch emphasizes how AI agents can remove friction from growth, enabling operators to scale across markets, languages, and brands without sacrificing service quality or regulatory compliance.
The Stakes: €15,000 in AWS credits and industry recognition
The winner of Pitch ICE 2026 will receive €15,000 in AWS credits, sponsored by AWS, along with the Pitch ICE 2026 Trophy. But for most participants, the real value extends beyond the prize.
Harpo Lilja, CEO of Tugi Tark, reflected on what the selection means for the company: “Pitch ICE is highly competitive, so being selected, especially in a year with such a sharp increase in applications, is a strong signal. It shows there’s real interest in AI solutions that are built specifically for iGaming, not adapted from other industries.”
He continued: “We’re not pitching AI as a buzzword or a futuristic concept. We’re showing operators how AI agents can realistically handle player support in a regulated, high-expectation environment, and where human oversight still plays a critical role. That balance is what operators are looking for right now.”
When and where to see Tugi Tark at ICE Barcelona
All 12 Pitch ICE finalists will present on Tuesday, January 20th, 2026, from 11:00 a.m. to 12:30 p.m. on the Pitch ICE stage. Tugi Tark will present at 11:19am for exactly three minutes!
Following the pitches, attendees can meet the Tugi Tark team and explore the AI platform in person at Stand PI03 in the Pitch ICE exhibition area, located between Halls 4 and 5.
The post Smart, AI-enhanced customer service firm Tugi Tark selected for Pitch ICE Barcelona 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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