FROM PIXELS TO POLICY – THE ULTIMATE SHOWCASE OF EUROPE’S VIDEO GAMES SECTOR

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Today, Video Games Europe is proud to launch the ‘Pixels to Policy’ campaign – a comprehensive showcase of the economy, the jobs, the games, and the vast consumer choices provided by Europe’s creative and digital trailblazing video game sector.

The campaign strives to explain the industry to people who aren’t familiar with video games – and to ensure that policymakers around Europe are well-informed about an industry that creates a pastime enjoyed by 54% of Europe’s population, employs 116,419 skilled workers and has a revenue of 26.8 bn Euros.

Video Games Europe’s CEO, Simon Little, said: “It can be difficult to explain the multi-faceted nature of video games and the sector as a whole – especially to people who may not have picked up a pad, or turned on a PC or console to experience the many joys and benefits of video game play.  We hope that this campaign will enlighten, inform and inspire.”

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The campaign will explain:

1. the industry makeup and how games are made.
2. what PEGI is and how it strives to protect those who play online.
3. the many business models and why they have been created.
4. the huge consumer choice available, may it be genres of games, platforms to play them on, free or paid games, games for an older audience or for all ages, in-game activities, single or multi-player games, and much more.

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