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How to Choose an iGaming Offer: N1 Partners x RichAds Share Their Expertise
What does it really take to pick the right iGaming offer for promotion? With so many variables to consider, it’s easy to make mistakes, especially for affiliates just starting out.
To help clarify things, N1 Partners and the RichAds ad network joined forces to share practical advice on choosing profitable offers and avoiding common pitfalls.
The conversation took place during the N1 Puzzle Promo — a competition where affiliates, both seasoned and new, experiment with different traffic sources, tools, brands, and GEOs to achieve one main goal: maximize profits from their traffic. And selecting the right offer is the first step toward success.
Meet the Experts
Before diving into the tips, here are the people sharing their insights:
Daria Maichuk Affiliate Manager at N1 Partners |
 Veronika Ponomareva Head of Customer Service at RichAds |
What is RichAds?
RichAds is an ad network offering a wide range of traffic sources, including:
- Telegram ads
- Push notifications
- Popunders
- Domain redirects
- Native ads
- Display traffic
Prices start at just $0.005 CPC for push ads and $0.5 CPM for popunders, with access to traffic across 200+ GEOs from Tier 3 to Tier 1.
How to Choose an iGaming Offer: Expert Advice
We asked Daria and Veronika the most important questions affiliates have when evaluating iGaming offers.
1. What parameters of an iGaming offer should be analyzed first before launching?
Daria Maichuk
“Start with the GEO: is gambling legal, how competitive is the market, and how solvent is the audience? Then check the payment model (CPA, RevShare, Hybrid) and the funnel: registration flow, minimum deposit, and site usability. The product matters too — top providers, live casino, sports, esports, localization, and bonuses. Finally, look at retention: how long players stay active and what campaigns keep them engaged.”
Veronika Ponomareva
“First of all, it’s the payout conditions, brand and its reputation on the market, as well as the funnel flow and the content of pre-landing/landing pages to pay attention to. Many things can affect a campaign’s result such as verification before the first deposit, the lack of locally popular payment methods support and the first deposit amount.”
2. How can a beginner determine the potential of an offer? Which metrics should they focus on to avoid wasting budget?
Daria Maichuk
“Key metrics are Conversion Rate (CR), Earnings Per Click (EPC), and Click-Through Rate (CTR). A low CTR usually means the offer doesn’t match the audience or creatives. Test multiple landers — welcome pages and reg forms typically perform best. Also consider First Time Deposits (FTD) and retention, as they reflect the long-term potential of an offer.”
Veronika Ponomareva
“Cost per registration, cost per conversion and ROI — are basic yet the most crucial things to look at. Potential means the long-lasting profit, so pay attention to the LTV (Lifetime Value). An offer could have a moderate EPC, but if the player retention is high and brings many secondary deposits, then the LTV would be extremely high accordingly. Ask your manager about the LTV of the offer in the required geo.”
3. How does a brand’s license affect the choice of GEO and traffic?
Daria Maichuk
“White licenses allow affiliates to work in regulated markets and run campaigns on official ad channels like Google Ads, FB, and TikTok. Grey licenses are also usable, but platforms often restrict or ban them, so affiliates need strong moderation skills.”
Veronika Ponomareva
“The licensing topic is highly important due to the fact that it determines the legality of traffic and what sources are acessible. Strict licenses (MGA, UKGC) approve only the cleanest traffic (mostly PPC and SEO). The traffic is very expensive, but provides quality leads. Curacao license gives more freedom as you can work with push-traffic, teasers and popunders. High risks come with no license at all as well as the accessible traffic sources are very limited.”
4. Which three GEOs currently deliver the highest ROI in iGaming, and why?
Daria Maichuk
“Germany: high purchasing power, stable LTV and retention, large deposits, strong conversion.
Canada: fast-growing, high trust in licensed brands, boosting CR and retention.
Australia: players spend more, stay active longer, and convert well into deposits.”
Veronika Ponomareva
“Depends on the traffic source we’re looking at, for example, if it’s either push or pop, then Bangladesh, Brazil and South Africa are currently on top.”
5. How can you understand whether an offer fits your main traffic source (FB, PPC, push, etc.) before testing?
Daria Maichuk
“Beginners often test blindly, but it’s possible to know in advance. FB and Google are the most widespread sources. Google traffic is highly engaged because players search for the product themselves. Facebook is harder for retention, but we work actively to improve it, especially for this audience, where push campaigns are essential. Push/Pop works for most offers, though CR is lower. If an offer has working apps (ASO), it can also be promoted through stores.”
Veronika Ponomareva
“Facebook and Google Ads are following strict guidelines on accessible content regarding iGaming offers, so it’s a common headache for marketers to test offers there and co-exist with moderation rules. Push and pop traffic doesn’t apply so many demands to the advertising content, so they’re way more preferrable for promotion means. So are Telegram Mini Apps, by the way, since they feature more tolerant moderation by advertising networks and fresh relevant audience.”
6. Top 3 traffic sources for iGaming in 2025?
Daria Maichuk
“Google: high-intent users, precise targeting.
Facebook: huge reach, flexible creative testing.
SEO: long-term stability, independent of traffic costs, especially effective for RevShare.”
Veronika Ponomareva
“Telegram Mini Apps: fresh audience, broad opportunities for advertising formats and extremely relevant users who come from casual games and tap-to-earn clickers.
Push-notifications: proven traffic source with high CTR and pre-made user bases that provide easier outreach to converting players.
Popunders: high CR and cost-effective means for promotion, since quality landing pages are usually enough to convert impulsive gamblers.”
7. Do your affiliates drive traffic through Telegram and what are the specifics? What do you think about mini-app traffic?
Daria Maichuk
“Yes, we’ve seen such cases, but most affiliates still prefer other sources. Data is still limited, but we’re closely monitoring Telegram and mini-app traffic and see strong potential here.”
Veronika Ponomareva
“For us it’s a channel that we actively explore, since introducing Telegram Mini App ads showed us how much of a potential they hold straight away. First of all, TMAs themselves offer a global coverage and outreach to a variety of potential leads for the iGaming products, coming from all over games and applications. In fact, since the moderation policies there are independent from the official Telegram Ads platform, that gives additional interest to this traffic.”
8. How many FTDs are needed to objectively evaluate an iGaming offer?
Daria Maichuk
“PPC: 20–30 FTD.
Facebook (slots): 20–30 FTD.
Facebook (crash games): at least 100 FTD.
In-app: around 100 FTD.”
Veronika Ponomareva
“At least 30 FtD, but to evaluate the offer properly it’s best to look into the player activity in the long run, the average amount of the deposits and other in-depth metrics.”
9. Which KPIs do you recommend for testing: ROI, FTD, deposit, or retention?
Daria Maichuk
“We often use soft KPIs. On average, we expect the avg dep count to be >=2. Sometimes we also track the ratio of total deposits to partner payout.”
Veronika Ponomareva
“It’s a complex matter as hitting the KPIs is usually the result of a combination of factors getting along.”
10. What should affiliates do if an offer “drops” after two weeks — switch or optimize?
Daria Maichuk
“If results were good initially, optimize creatives and targeting. If not, check whether the creatives included slots actually available in the product. Our managers always provide updated slot and targeting recommendations.”
Veronika Ponomareva
“Optimize the campaign, examine the metrics, check the creatives, change landing pages – try to find the correlation to this in the traffic performance.”
11. Which statistical indicators show that an offer can be scaled?
Daria Maichuk
“The main sign is stable positive ROI over several days or weeks. Also look at the funnel (click → registration → deposit) and player retention.”
Veronika Ponomareva
“Simply, a more or less stable ROI is the main indicator here.”
12. How to scale an offer within one source without lowering CR?
Daria Maichuk
“Increase budgets gradually — 10–20% every 1–2 days. Scale your best-performing bundles first. Always refresh creatives: without new content, audiences burn out and CR declines.”
Veronika Ponomareva
“The same level scaling is the key. If by creatives, then create new combinations of creatives and landing pages. If by the audience — gradually add more newcomer oriented targetings, instead of increasing the bids on the current ones. Just test everything by degrees.”
Conclusion
The N1 Puzzle Promo highlighted not only the competitive spirit among affiliates but also the importance of knowing how to pick the right iGaming offers. From choosing GEOs and traffic sources to tracking KPIs and scaling campaigns, the advice from N1 Partners and RichAds gives affiliates a clear roadmap to better results.
RichAds continues to support the iGaming community with its self-serve platform, offering access to 220+ GEOs and multiple traffic types from push and popunders to Telegram Mini Apps and native ads.
Launch smarter campaigns, work with the right offers, and grow your iGaming profits!
The post How to Choose an iGaming Offer: N1 Partners x RichAds Share Their Expertise appeared first on European Gaming Industry News.
When looking for ways to unite a community through genuine engagement, The Book of RocketWisdom shows what can happen when a brand chooses to honour its players. Originally created as a small tribute — a quiet gesture of gratitude toward the RocketPlay community — the project captures over 100 real strategies, insights and gameplay habits shared by players themselves.
What began as an intimate, non-public initiative has now taken on a life of its own. The book has been downloaded thousands of times and continues to appear in streams, media features and YouTube discussions — a rare case where authentic player voices grew into a meaningful, high-impact content project. Discover how a small, community-led initiative unexpectedly developed into a successful marketing case.
How the Project Started
RocketWisdom began very differently from what it is today. Initially, the project was not designed as a campaign or public initiative. It originated as a small, personal effort within the RocketPlay team — intended solely as a meaningful gesture to the existing community. The team wanted to better understand how players think about the game, how they make intuitive choices during play, and which personal strategies they rely on.
To explore this, RocketPlay didn’t turn to numbers — it turned to people. The team listened to real player voices, collecting their stories, habits and small rituals that shape how they play.
Based on the quality of insights gathered, the decision was made to convert this material into a document that would preserve the authentic voice of the community. That format eventually became The Book of RocketWisdom. Designed as a collection of 100 real strategies based on player stories, it was produced as a warm, personal project. The Book was something intended to remain exclusive to the community, not to be used as a tool for communication or promotion.
An Unexpected Turn
The turning point came from where no one expected it. While the book was still in its final layout, the contractor working on the design felt it was too special to stay unseen — and quietly shared it with a few streamers.
The reaction was immediate. During the final layout stage, the book designers — genuinely moved by the material — shared the book with a small group of streamers, believing it deserved to live beyond a private archive and reach the very players it celebrated.
On air, streamers opened it with surprise, asking, “What is this, and who made it?”
The RocketPlay team watched in real time as curiosity turned into enthusiasm. Within minutes, chat rooms lit up, inboxes began to fill, and it became clear that a tribute intended for a closed community was suddenly becoming a public discovery.
Streamers began flipping through the pages live, reacting to the strategies, laughing, debating them with viewers — all in real time. They still had no idea who created the book. But after a quick search of the title, they found an earlier mention of the project in industry media — one of RocketPlay’s previous publications — and realised the book belonged to RocketPlay.
That moment changed everything.
As soon as the connection was made, the viewer’s interest surged. The RocketPlay inbox filled up almost instantly — emails, DMs, comments, messages from every channel asking the same thing: “Where can I get this book?”
For a project that had never been announced publicly, the volume was overwhelming in the best possible way. It felt like the community had discovered a gift meant for them — and wanted to be part of it immediately.
What started as a quiet internal project had suddenly become something the community was actively asking for — and the momentum was too strong to ignore. The decision to open RocketWisdom to everyone was made almost instantly, driven by the simple thought: if players want it, they should have it.
Within days, the team assembled a dedicated landing page, prepared the book for public release, and shifted the project from an internal archive to open access.
Release and Reaction
The impact of that decision was visible immediately. Website traffic spiked on the launch day. At the time of writing this case, the book has already been downloaded more than 10,000 times. The number continues to rise, which suggests a strong level of sustained interest rather than a short-term campaign effect.
Following release, the project gained momentum naturally. Without formal promotion, RocketWisdom appeared in thematic media reports, industry articles, printed gaming publications and YouTube content. Several streamers integrated the book into their broadcasts, selecting individual strategies and testing them live for their audiences. Those who first showed the book were later contacted, and RocketPlay established partnerships with them, providing personalised bonuses to support their content.
At this stage, the project has featured in approximately 80 streams and has been referenced across more than 50 industry publications. It has also been covered in 3 major interviews and discussed by creators with high viewer reach.
What stands out about RocketWisdom is that it never started as marketing. It began as a warm, community-focused project — and only later turned into a high-performing communication case because players recognised themselves in it. Its success came from resonance, not planning.
For RocketPlay, the project became a reminder of who truly shapes the brand. And for the players, it became a gesture of appreciation that grew far beyond its initial intention. RocketWisdom continues to expand organically, showing that the strongest stories in iGaming still come from people.
The Book of RocketWisdom remains available for free download on the RocketPlay website. It contains 100 real strategies shared by actual players, and can be used by anyone wishing to explore them in practice.
Reading Time: < 1 minute
Leading provider delivers premium, fully-managed sportsbook to modernise Betico’s offering
Altenar, a leading sportsbook provider, has expanded its presence in key global markets through a new partnership with the Betico brand.
Founded in 2025, Betico has built a strong reputation for reliability and entertainment. Through the partnership, Betico will transform its sports betting offering by leveraging Altenar’s fully-managed sportsbook solution, combining advanced technology with its in-house PAM for maximum efficiency and scalability.
The collaboration will enable Betico to benefit from Altenar’s renowned sportsbook features, including customised betting options, advanced risk management, platform management, and robust compliance controls.
This partnership reinforces Altenar’s position as a trusted sportsbook technology provider in regulated markets, delivering high-performance, scalable, and adaptable solutions that meet the evolving needs of operators.
By combining innovation with operational excellence, Altenar continues to set the standard for reliability and growth in the global betting industry.
Vagelis Bairlis, Senior Sales Manager at Altenar, said: “We’re proud to support Betico’s growth as it enhances its offering with our premium sportsbook services, designed to deliver cutting-edge features and a seamless experience for players.
“This collaboration underscores Altenar’s ability to deliver reliable, scalable, and fully compliant solutions tailored to operators’ unique needs, ensuring sustainable growth in competitive global markets.”
Dmytro Dobronravov, COO at Betico, added: “We’re delighted to partner with Altenar as our new sportsbook provider. We were looking for a premium option to collaborate with, and Altenar’s reputation for innovation and dependability made them the perfect choice.
“Their fully-managed sportsbook solution, combined with advanced features and strong compliance standards, gives us the confidence to deliver an exceptional betting experience to our players.”
The post Altenar strengthens global footprint with Betico sportsbook agreement appeared first on European Gaming Industry News.
Reading Time: 2 minutes
Amusnet has released 100 Golden Coins: Reels Fishing, an exciting evolution of its beloved fishing-themed releases. This fresh addition expands the adventure with 100 paylines, immersive visuals and enhanced features that reel players into a vibrant world bursting with colour, energy and aquatic charm.
The experience blends classic appeal with next-generation design, bringing the serenity of open waters into a dynamic, feature-packed game environment. From shimmering underwater elements to smooth animations and an atmosphere filled with tranquillity and anticipation, 100 Golden Coins: Reels Fishing elevates every moment of gameplay.
At the heart of the excitement is the Bonus Golden Fish Feature. Each Golden Fish symbol carries a multiplier ranging from x0.5 to x25, applied to the total bet. When the Collect Symbol appears on the fifth reel, every displayed Golden Fish value is instantly gathered—turning the catch of the day into something truly unforgettable.
The thrill continues with the Mystery Nudge Feature, an unpredictable mechanic that brings the fifth reel sliding downward to reveal newly appearing symbols. This sudden shift can transform the round and amplify the sense of surprise, ensuring that every spin offers something fresh and unexpected.
With its expanded paylines, upgraded visuals and refined mechanics, 100 Golden Coins: Reels Fishing is a shining example of Amusnet’s dedication to pushing boundaries and reimagining player-favourite themes. From its glistening symbols to its breezy, fishing-inspired ambience, the game delivers a fully immersive experience tailored to both long-time fans and newcomers.
Cast the line and experience the deeper, richer adventure of 100 Golden Coins: Reels Fishing – where every spin feels like a brand-new catch.
Bonus Symbol
Appears on the first four reels, each showing a monetary value. If the Collect Symbol lands on the fifth reel, all Bonus values on the screen are collected and added to the current win.
Mystery Nudge Feature
Triggered on the fifth reel when Bonus symbols appear, there’s no Collect Symbol, and no wins are on the screen. The reel nudges down, revealing new symbols that could change the round.
Gamble
Play the game and multiply the winnings through the Gambling feature.
Jackpot Cards
The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.
The post Amusnet Releases “100 Golden Coins: Reels Fishing” appeared first on European Gaming Industry News.
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