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ProgressPlay’s Breakthrough Sweepstakes Platform Ready to Launch

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The iGaming landscape is undergoing a seismic shift, and ProgressPlay is about to raise the stakes with its industry-defining Sweepstakes Platform which is currently signing up partners. This isn’t just another gaming solution, it’s a complete commercial ecosystem engineered to propel operators straight to the forefront of the booming sweepstakes market.

What truly sets ProgressPlay apart is its end-to-end turnkey solution. Localised hosting, seamless backend integration, and white-glove launch support combine to deliver what operators crave most: a market-ready, brand-ready sweepstakes operation that goes from contract to live in weeks rather than years.

It’s this combination of speed, security, and commercial firepower that positions ProgressPlay’s solution as the new gold standard in sweepstakes gaming.

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At the heart of this innovation lies ProgressPlay’s dual-currency engine, a masterstroke of player engagement that seamlessly blends entertainment with opportunity. Players revel in the thrill of Gold Coins for pure gameplay excitement, while Sweeps Coins (completely detached from purchases) unlock real, redeemable rewards.

This dynamic system operates within a technology powerhouse, featuring military-grade geolocation tracking and instant age verification that transforms regulatory hurdles into strategic advantages for global expansion.

The platform’s formidable content arsenal brings together the elite of iGaming providers such as BetSoft, Pragmatic Play, Spinomenal and many other top-tier providers, with fresh titles injected weekly to maintain relentless player excitement.

Behind the scenes, an intelligent wallet system works tirelessly, automatically navigating the complex waters of multi-currency compliance, geo-fenced prize redemption, and real-time fraud prevention with the precision of a Swiss timepiece.

For operators ready to stake their claim in this lucrative market, ProgressPlay will be showcasing its revolutionary platform at upcoming industry events, including SBC Summit 2025 in Lisbon this September on Stand B410.

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Since 2012, ProgressPlay has been at the vanguard of iGaming innovation, powering over 250 operators worldwide with cutting-edge casino, sportsbook, bingo, and now sweepstakes solutions that redefine what’s possible in the digital gaming space.

“This launch represents far more than technological innovation,” declares ProgressPlay CEO Itai Lowenstein. “We’re rewriting the rulebook on operator success in sweepstakes gaming. From content frameworks to our player retention architecture, we’re not just providing tools, we’re building long-term winning partnerships in this high-growth sector.”

The post ProgressPlay’s Breakthrough Sweepstakes Platform Ready to Launch appeared first on European Gaming Industry News.

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Relax Gaming appoints Antonia Svensson as Chief Commercial Officer

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Relax Gaming, the iGaming aggregator and supplier of award-winning content, has announced the appointment of Antonia Svensson as its new Chief Commercial Officer, marking a key step in the company’s next phase of commercial growth.

Svensson brings over 13 years of experience in the gaming industry, having held senior leadership roles across payments, content supply, and operations.

Her career began at Trustly, overseeing payment solutions for the gaming vertical, before joining Yggdrasil Gaming as Chief Commercial Officer. Most recently, she served as General Manager Malta at Light & Wonder, where she was responsible for the company’s online casino business across Europe.

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In addition to her executive background, Svensson has sat on several gaming industry boards, including Fantasma Games, contributing strategic insights to support business development and innovation.

Now based at Relax Gaming’s Malta headquarters, Svensson will oversee all commercial activity across the group, supporting its global roadmap and driving new revenue opportunities through strategic partnerships.

Martin Stålros, CEO at Relax Gaming, said: “It’s a pleasure to welcome Antonia to Relax as our new CCO. Her standout experience and industry knowledge can serve as a fantastic asset to the company on a commercial level and I’m delighted that she has joined Relax at such an exciting stage in our development.”

Antonia Svensson, Chief Commercial Officer at Relax Gaming, said: “Relax Gaming has carved out an impressive reputation as one of the most forward-thinking and dynamic companies in iGaming. Having watched its growth closely over the years, I’m incredibly proud to now be part of this journey.

“I’m eager to collaborate with the talented team here to drive strategic growth, strengthen our partner relationships, and unlock new commercial opportunities across global markets.”

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The post Relax Gaming appoints Antonia Svensson as Chief Commercial Officer appeared first on European Gaming Industry News.

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Neosurf and BridgerPay announce new strategic partnership

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Pioneering cash-to-digital payments company teams up with market-leading payment orchestration platform to help partners unlock their full potential

Neosurf, the progressive online payments company known for its expertise in cash-to-digital solutions, smooth user experiences and providing ongoing responsible gaming and AML support to its partners has announced it has formed a new strategic partnership with the highly scalable and data-centric payment orchestration platform, BridgerPay.

Famed in the online payments industry for its prebuilt connections, unified dashboard and single-source reporting, BridgerPay is a fully agnostic platform that can be integrated into any set-up to help clients automate their payment flows and gain real-time insights into their customers.

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Among the company’s wide range of solutions, BridgerPay is particularly well-known for its Bridger RetryTM capability, which empowers clients to save up to 30% of soft declined card payments by automatically referring them to fallback providers without disrupting the customer experience.

“Like Neosurf, BridgerPay is a company that’s fully committed to improving the online payments experience not just for operators, but for their customers as well,” said Andrea McGeachin, Neosurf’s Group CEO. “By teaming up with them, we’ll be able to ensure that Neosurf is seamlessly integrated into their clients’ checkouts as a payment option, giving bettors even more freedom over how they deposit.

“Not only will this improve the online cashier experience for customers by giving them instant access to our quick and secure cash-to-digital solutions, but it will also allow all BridgerPay partners to serve the huge number of players who prefer to use cash for their online transactions.”

With BridgerPay already helping organisations worldwide connect with hundreds of payment providers through simple, ready-made integrations,  adding Neosurf further expands merchant choice and customer access.

“We’re delighted to partner with Neosurf. Their cash-to-digital payment solutions will play an important role in helping our clients reach and engage new customers across a wide range of markets,” said Matthew Boundy, PSP Partnership Manager. “Offering a service that reduces operators’ transaction costs, supports responsible gaming and AML best practice and provides a frictionless user experience to customers, they’re a key partner for us and will add enormous value to our clients.”

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Though initially covering just European markets, the partnership between Neosurf and BridgerPay has plenty of scope to grow in future and will also see the two companies share knowledge and collaborate on technical solutions as they continue to innovate within the online payment space.

The post Neosurf and BridgerPay announce new strategic partnership appeared first on European Gaming Industry News.

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EveryMatrix Press Releases

EveryMatrix signs largest ever content aggregation deal with bet365

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EveryMatrix has agreed its largest ever global casino aggregation deal supplying bet365 with both its own exclusive content and titles from more than 40 premium games providers.

SlotMatrix, part of the EveryMatrix Group, is the largest aggregation platform in the world with more than 37,000 games from 350+ global suppliers including the Group’s own, Armadillo and Fantasma Studios.

It will offer bet365 more than 40 vendors across multiple regulated markets including the UK, Germany, the Netherlands and Mexico with further territories slated for future release.

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The business unit was further bolstered in 2024 by the acquisition of Fantasma Games and, earlier this year, by a new management team focused on accelerating aggregation and content services expansion across both existing and new regulated markets.

This includes Mark Hothersall, Head of Business Development and Carl Gatt Baldacchino, Head of Account Management, both previously from Evolution Gaming.

They are responsible for driving forward the commercial success of SlotMatrix by accelerating the unit’s in-house games development, continually strengthening its third-party content offering and ensuring SlotMatrix provides exceptional customer service.

Ebbe Groes, Group CEO & Co-Founder EveryMatrix, said: “Today is very significant for the Group highlighting both just how much of a ‘must-have’ product SlotMatrix is for tier-1 brands across multiple markets and how far ahead it is compared to its rivals.

“We’re thrilled such a world-renowned brand such as bet365 has put their faith in us to drive their content strategy. SlotMatrix has truly come of age and, with an increased focus on ramping up our own games development and attracting even more premium vendors to the platform there really is no ceiling as to how far it can go.”

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A bet365 spokesperson, added: “We are thrilled to partner with EveryMatrix. This collaboration represents a significant step forward in our commitment to providing exceptional products to our customers.”

The post EveryMatrix signs largest ever content aggregation deal with bet365 appeared first on European Gaming Industry News.

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