Conferences in Europe
BETBY TO PRESENT MAJOR AI LABS ENHANCEMENTS AT SBC SUMMIT LISBON

BETBY, a premium provider of innovative sportsbook solutions, will unveil a major update to its AI-powered sportsbook suite of tools, AI Labs, at the upcoming SBC Summit Lisbon 2025. The upgrade delivers enhancements across Betting Tips, Personalization, and Entertainment Feed, marking another step in BETBY’s mission to transform the sports betting experience through advanced AI.
The first major enhancement is to Betting Tips, BETBY’s tool that provides data-driven insights to help users make more informed decisions. Already covering multiple sports and esports in 25 languages, the feature now scales to 40,000 events per month, the widest coverage in the industry. Most importantly, BETBY is launching live betting tips, an industry-first that reacts to in-game data and updates recommendations in real time. This ensures players receive advice that reflects the actual match conditions, not outdated pre-match assumptions. Moreover, BETBY also shifted focus from traditional markets such as 1×2 to combined markets like “1×2 & Total”, which deliver both higher margins and stronger interaction when complemented with tips.
The second key update is the launch of the enhanced Personalization engine. Designed to tailor the betting journey to each player, the new model introduces real-time personalization that adapts instantly to bets as they are placed. By combining individual preferences with hourly, daily, and weekly trends, the system empowers operators with precise retention tools while giving players more relevant and engaging experiences.
The third enhancement is an evolution of the Entertainment Feed, BETBY’s AI-based feed for non-sporting events such as movies, series, games, TV shows, and breaking news. The feed has expanded beyond generating markets to actively monitor live developments, ensuring odds remain relevant and settlements are automated. Currently used as an alerting system for traders, this update paves the way for fully automated entertainment markets.
Additionally, BETBY’s AI-powered Risk Management system continues to demonstrate market-leading performance, now identifying the top 15% of high-risk players with 99.99% accuracy. This achievement highlights BETBY’s unique combination of speed, precision, and robust analytics in ensuring a secure and profitable operator ecosystem.
“With these upgrades, AI Labs enters an entirely new phase,” said Danil Emelyanov, Head of BETBY’s AI Labs. “We are not only increasing coverage and efficiency but also pioneering features such as live betting tips and automated entertainment markets. These innovations empower operators to engage players in ways no other supplier in the industry can match.”
The upgraded AI Labs features will be officially presented at SBC Summit Lisbon 2025, where BETBY will showcase how its AI-driven approach continues to set new benchmarks for personalization, engagement, and operator success. Attendees are invited to visit BETBY at stand C110 to experience first-hand the supplier’s comprehensive sportsbook solution and its latest innovations.
To find out more about BETBY, visit: https://betby.com/
The post BETBY TO PRESENT MAJOR AI LABS ENHANCEMENTS AT SBC SUMMIT LISBON appeared first on European Gaming Industry News.
Conferences in Europe
Parimatch’s new era sees record interest at Lisbon summit

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Company ramps up new hiring and seals major sports deals
Parimatch, the global entertainment brand, had its most successful appearance ever at the SBC Summit in Lisbon this month, as it continues to ramp up hiring activities for a major strategic push into Asia, while boosting its global presence with a series of high-profile sport sponsorship deals.
Parimatch’s stand at the Lisbon summit (Sept. 16-18), that electrified the event with an NYC Times Square vibe over 234 sqm, was visited by 400 people each day. The record engagement offered great networking opportunities, allowing the brand to engage with partners, recruitment prospects, and affiliates.
The company’s presence at the event comes right after major sports sponsorship deals, including Manchester United, who Parimatch is joining in Asia as the Premier League club’s official sports betting partner; a sleeve sponsorship deal with Leeds United; and a tie up as the Official Asia Partner with the hugely popular UFC.
Sergey Portnov, CEO of Parimatch, said: “Our record-breaking summit sets the tone for a new era at Parimatch as we expand in exciting and growing Asian markets and embark on a series of sports sponsorship deals that lift our visibility globally.”
The post Parimatch’s new era sees record interest at Lisbon summit appeared first on European Gaming Industry News.
Codium
CT Interactive Expands Global Footprint with Strategic Deals at SBC Summit Lisbon

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CT Interactive utilized the SBC Summit Lisbon stage to reinforce its reputation as one of the most dynamic players in the iGaming industry, announcing strategic agreements that extend its presence across Latin America, Europe, and Africa. The company finalized a deal with Juega en Línea to launch its full portfolio and Hot Luck Jackpot in Venezuela and signed a partnership with Codium that paves the way for entry into Slovakia, Liberia, Nigeria, and Tanzania. These agreements underscore CT Interactive’s long-term growth strategy of tailoring its content to local markets and fostering sustainable operator partnerships.
“This is a pivotal moment for CT Interactive,” said Monika Zlateva, Chief Commercial Officer. “By forging these strategic alliances, we’re not only widening our global reach but also deepening our commitment to deliver tailored, high-performing content that meets the unique needs of every market we enter.”
The second edition of SBC Summit Lisbon, which attracted more than 30,000 professionals from 150 countries, provided the perfect backdrop for CT Interactive to strengthen its commercial pipeline and showcase its innovation-driven portfolio.
Expanding Product Horizons
At the company’s stand, one of the main highlights was the Diamond Tree Jackpot — a fully operational multi-currency, multigame system that enables operators to offer larger prizes even in smaller jurisdictions. Alongside it, CT Interactive unveiled new additions to its Buy Bonus series, giving players multiple entry levels and diverse mechanics while providing operators with a proven tool to drive engagement. With strong feedback from both partners and end-users, the company is now accelerating certifications to speed up its international rollout.
Industry Recognition and Engagement
Beyond deals and products, CT Interactive’s leadership took an active role in the conference discussions. The co-founder, Rossi McKee, moderated the “Crossing Borders: Cross-Selling in Balkan Markets” panel, where she highlighted both the opportunities and regulatory challenges faced by operators in the region.
The company also supported the Legends Charity Game initiative, underscoring its commitment to social responsibility alongside its commercial growth.
“Our participation at SBC Lisbon underscored CT Interactive’s dedication to expanding market positions and delivering excellent products,” said Martin Ivanov, Chief Operating Officer. “The overwhelming response we received proves that our strategy is resonating and reinforces our role as a trusted partner in the global iGaming ecosystem.”
With new partnerships secured, innovative solutions launched, and entry into multiple new territories, CT Interactive once again demonstrated its strategic focus on innovation, collaboration, and international expansion.
The post CT Interactive Expands Global Footprint with Strategic Deals at SBC Summit Lisbon appeared first on European Gaming Industry News.
Conferences in Europe
Building the Future of iGaming Business: DSTGAMING on Powering Casinos from Launch to Scale

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DSTGAMING and Digital Marketer John Tan, join us ahead of the European Gaming Congress 2025.
DSTGAMING brings over a decade of expertise in delivering advanced iGaming solutions, and will be supporting this year’s European Gaming Congress as Lanyards Sponsor. Known for its white-label and turnkey casino platforms, custom game development, powerful aggregation, and secure payment solutions, DSTGAMING empowers operators to launch, scale, and succeed with confidence in today’s competitive landscape.
John, DSTGAMING has built a reputation as a trusted iGaming solutions provider. From your perspective, what makes the company stand out in such a crowded industry?
DSTGAMING stands out by combining over a decade of industry expertise with a truly end-to-end portfolio. While many providers specialize in a single area, DSTGAMING integrates platform solutions, aggregation, payment systems, and bespoke development under one umbrella. This holistic approach ensures that operators not only gain access to advanced technology but also benefit from a partner that understands scalability, compliance, and market dynamics across regions.
Many providers offer white label and turnkey solutions. How does DSTGAMING approach these models differently, and how do you see operators deciding which is the right path for them?
DSTGAMING approaches both models with flexibility and operator growth in mind. White-label solutions are designed for newcomers seeking a fast and cost-effective market entry, complete with licensing and operational support. Turnkey solutions, on the other hand, cater to established operators who want greater control over branding, customization, and scalability. By clearly defining the strengths of each pathway, DSTGAMING helps operators choose the model that aligns with their resources, goals, and long-term strategy.
With over 10,000 games integrated from 100+ providers, your aggregator is one of the strongest in the market. How does this scale benefit operators and players alike?
For operators, this scale reduces integration complexity and ensures they can meet diverse player preferences with a single API. For players, it translates into variety and choice, whether they are looking for classic slots, live dealer tables, or innovative new mechanics. The sheer depth and diversity of the portfolio allows operators to maximize engagement and retention while staying competitive in multiple markets.
Beyond ready-made solutions, DSTGAMING also offers custom game development. Could you share how bespoke development enhances brand identity and player engagement for your clients?
Custom development enables operators to stand out in a marketplace where many platforms look similar. By creating games that reflect a brand’s theme, culture, or promotional goals, DSTGAMING helps operators deliver a unique experience that strengthens brand recognition and loyalty. Bespoke games also give operators the opportunity to innovate around player preferences, building stronger engagement through originality.
Secure, seamless payments are vital to iGaming. What are the biggest challenges DSTGAMING solves for operators when it comes to multi-currency and crypto transactions?
Operators often face fragmented payment channels, regulatory complexities, and cross-border transaction hurdles. DSTGAMING addresses these by offering a unified payment gateway that supports multiple fiat currencies and leading cryptocurrencies. The focus is on ensuring fast, reliable, and compliant transactions that reduce player friction while safeguarding operators from risk.
Gamification has become a buzzword in the industry. How do DSTGAMING’s gamification tools, like loyalty programs, mini-games, and missions, translate into measurable retention results?
Gamification tools are built to extend the player lifecycle and drive consistent engagement. Loyalty programs reward repeat activity, missions add a layer of progression, and mini-games offer instant entertainment. Together, these elements encourage players to stay active longer, return more frequently, and increase their lifetime value. The measurable impact for operators is higher retention rates, stronger brand stickiness, and improved revenue sustainability.
Looking ahead, what trends in iGaming solutions excite you most, and how is DSTGAMING preparing to stay ahead of the curve?
Key trends include the rise of localized content, the growing role of cryptocurrencies and blockchain in payments, and the increasing demand for AI-driven personalization. DSTGAMING is actively investing in these areas by expanding its crypto solutions, enhancing data-driven tools for player engagement, and building stronger localization capabilities. The company’s strategy is to anticipate shifts in player behavior and regulation, ensuring operators can adapt quickly and capture new opportunities.
Thank you, John, for sharing DSTGAMING’s perspective on building scalable, innovative iGaming platforms that empower operators worldwide!
Join us at the European Gaming Congress 2025 | 30–31 October | Warsaw
The post Building the Future of iGaming Business: DSTGAMING on Powering Casinos from Launch to Scale appeared first on European Gaming Industry News.
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