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Thunderkick continues Italian expansion with E-Play24 deal
Independent slots studio Thunderkick has partnered with leading Italian operator E-Play24, further strengthening its position in the market following several major agreements in the past year.
The deal with E-Play24 is the latest in a series of Italian commercial partnerships announced by the Swedish supplier since the turn of the year.
As one of Italy’s most prominent online casinos, the agreement with E-Play24 will extend Thunderkick’s reach in a key target market, where its games have proven to resonate with players.
The symbiotic partnership will see a range of high-quality slots from the studio added to the operator’s collection, further diversifying its offering and enhancing its position as a foremost provider of engaging content to the Italian market.
Thunderkick has emphasised its goal to maximise its reach in the established market, with more Italian players set to gain access to popular titles such as Eager Beavers, Midas Golden Touch 2, and The Wildos 2.
Andrea Brioschi, Key Account Manager at Thunderkick, said: “E-Play24 is one of the most reputable operators in Italy, offering an extensive portfolio of cutting-edge games from an array of fan-favourite industry brands.
“Our content continues to trend positively in the market, and we look forward to delivering even more Italian players unique gaming experiences with creativity and entertainment at their core.”
Alessandro Grasso, Head of Operations at E-Play24, added: “E-Play24 truly values the player experience, and we go above and beyond to ensure our product collection features games from those studios looking to push industry boundaries.
“Thunderkick games have a distinctive style that has consistently appealed to Italian players, and by integrating its content, we have elevated our offering and reaffirmed our desire to deliver diverse, immersive slots to E-Play24 customers.”
The post Thunderkick continues Italian expansion with E-Play24 deal appeared first on European Gaming Industry News.
Next-gen operator launches sport betting with award-winning platform provider
Rise & Hustle, Africa’s next-gen tap-to-earn gaming operator, has launched sports betting within its street game platform through a new partnership with leading sportsbook platform provider Altenar.
As part of the deal, Altenar is delivering thousands of daily pre-match events and live in-play betting with fast markets and cash out, alongside extensive esports coverage and a full range of traditional sports to Rise & Hustle’s players in Nigeria.
Popular sports such as football and the English Premier League will form the foundation, complemented by comprehensive coverage of local competitions to satisfy regional betting interests. Players will benefit from being able to use local currency (Naira), ensuring a familiar end-to-end experience.
The agreement sees Rise & Hustle’s users benefit from personalised bet recommendations, and seamless wallet integration across casino, free-to-play and sportsbook. An optimised UI/UX with intuitive navigation across both mobile and desktop simplifies the betting process, while the free-to-play element awards players with free bets to drive engagement and retain loyalty.
Altenar’s customisable, mobile-first front end aligns seamlessly with Rise & Hustle’s brand, while its advanced risk management tools protect profitability and fraud prevention. Operators can now benefit from real-time, competitively priced odds and 24/7 access to Altenar’s trading team, highlighting its commitment to customer care.
The partnership follows a strong year for Altenar on the African continent, after it gained its South Africa licence back in December 2024 and appointed Brendon Jeacocks as Regional Director.
Tassos Theocharidis, Senior Sales Executive at Altenar, said: “We’re delighted to team up with Rise & Hustle to deliver a new sports betting experience to its players. We firmly believe in the operator’s potential in the fiercely competitive Nigerian market.
“We look forward to enhancing their existing offering with the addition of our award-winning sports betting technology.”
Josh Jones, CEO & Co-Founder of Rise & Hustle, commented: “Our collaboration with Altenar enables us to deliver a world-class betting experience tailored to Nigerian players’ interests.
“The onboarding process and speed-to-market were two key factors in choosing Altenar and rolling out a sportsbook solution will help us attract demographics as we evolve our business.”
The post Rise & Hustle partners with Altenar to power its new sportsbook offering appeared first on European Gaming Industry News.
B2B gaming supplier Push Gaming continues to expand its range of iconic IPs, reimagining one of its most popular recent game families in Bamboo Ways, the first official title under its new Push Originals category.
Broadening its signature style to reach a larger audience while maintaining its commitment to excellence, Bamboo Ways marks the debut title to be released under this new direction.
Push Originals will continue to represent signature Push Gaming titles, targeting slot enthusiasts with complex mechanics and volatile gameplay. This category offers thrilling slot experiences, continually pushing boundaries with innovative features and the potential for substantial wins.
Bamboo Ways now residing under the Push Originals name, comes alongside a new category, Push Action, and sub-brand, Reel Hot Games. Each new title in the broader Push Gaming portfolio is reclassified accordingly.
Aligning perfectly with this new narrative, Bamboo Ways combines fan-favourite features with a new twist on a well-known mechanic in a title that offers signature Push gameplay within a beloved theme. The latest in the Bamboo series continues to deliver player engagement and expands the high-quality game library it has become synonymous with.
Bamboo Ways is a visually stunning game that builds upon the success of Big Bamboo and Razor Ways, two of Push Gaming’s most celebrated titles. The game reintroduces features such as the Golden Bamboo feature, expanding wilds, and converters, all set within a familiar and beautifully designed world.
A new addition to the series is the expander symbol, a unique mechanic that expands mysteries vertically or horizontally, creating fresh opportunities for wins.
George Fil, Director of Product Strategy at Push Gaming, said: “The first new game to join the Push Originals family reflects our focus on creating titles for specific audiences, ensuring that every player can find something uniquely suited to their tastes.
“We’ve taken the most recognisable elements from Big Bamboo and Razor Ways and infused them into a refreshed mechanic to deliver an experience that feels both new and familiar. The constant action and potential for big wins will keep players engaged from the very first spin.”
The post Push Gaming launches Push Originals category with Bamboo Ways appeared first on European Gaming Industry News.
BetConstruct is going to participate in the SBC Summit Lisbon 2025. The company will showcase its full spectrum of products and solutions and introduce latest innovations at the event.
Held at the Feira Internacional de Lisbon on September 16-18, SBC Summit Lisbon 2025 will unite thousands of delegates, hundreds of exhibitors and top-tier innovators from sports betting, online casino, affiliate marketing and emerging technologies. It is the arena where industry leaders connect, game-changing ideas are shared and the future is set in motion.
BetConstruct will be right at the heart of it, at Stand C120, bringing the full force of innovation, the intelligence of BetConstruct AI and a relentless drive for partner-focused growth. At the core of its platform lies the cutting edge AI suite including CRM AI, Umbrella AI and the Game Recommendation System. By predicting player behaviour, optimising engagement and powering strategies with unmatched precision, its AI ensures partners stay ahead of the game while unlocking the full potential of the BetConstruct ecosystem.
Alongside AI tools and features, the company will present a powerhouse lineup of leading products including Sportsbook, Casino Suite and The Last Battle Universe, as well as other flagship BetConstruct solutions trusted by operators worldwide to power their growth.
BetConstruct’s solutions from immersive gaming experiences to growth-driving tools are built for performance, scalability and flexibility, designed to inspire, engage and empower. At SBC Summit Lisbon, the company will connect with key decision-makers, spark new collaborations and prove why BetConstruct is a driving force in the global iGaming industry. For three dynamic days, expect innovation on the floor and impact beyond it, with strategic side events and activations shaping the industry’s next chapter.
The post BetConstruct to Participate in SBC Summit Lisbon 2025 appeared first on European Gaming Industry News.
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