Latest News
SBC Summit Tbilisi Conference Agenda Maps Path to Growth in Eastern Europe & Central Asia

This October, SBC Summit Tbilisi 2025 returns to Georgia with an enhanced conference agenda that connects the industry to the expertise and insights of local Eastern European and Central Asian leaders, helping delegates succeed in these markets.
Co-hosted with SMH Global, a Georgia-based company at the crossroads of sports, media, and iGaming, the summit will once again take place at the Sheraton Grand Tbilisi Metechi Palace on 15–16 October.
With over 50 speakers, the two-day agenda will cover local marketing, regulatory hurdles, and talent development, offering delegates the expertise needed to build stronger operations in Eastern Europe and Central Asia.
Commenting on this year’s conference agenda, Rasmus Sojmark, CEO and Founder of SBC, said: “We’ve worked closely with SMH and a group of local experts who really understand the region to shape this agenda. They know how to connect with Eastern European players, why crypto has taken off in gaming here, and how sports icons influence the way fans engage. It’s their stories and expertise that make the program in Tbilisi so valuable.”
Day One will dig into the realities of entering and growing in Eastern Europe and Central Asia. Panels will explore what it really takes to win over players from a marketing perspective, while others will examine how operators can navigate multi-jurisdictional compliance, balancing taxation, GDPR, and responsible gambling rules without losing efficiency.
Beyond regulation, discussions will look at how traditional casinos are reinventing themselves, from integrating digital products to keeping pace with changing player expectations. The day will conclude with a candid discussion on the rise of cryptocurrency in iGaming, asking whether it is truly a game-changer for payments and trust or a risk that requires careful management.
Day Two will turn the spotlight to sports and player engagement. Panels will unpack how athletes and sports icons influence fan communities, shape responsible play, and build brand trust, with case studies of successful collaborations between gaming brands and top stars. Discussions will then move into the rise of esports and fantasy sports, asking whether these interactive formats are the key to winning over younger, more skill-driven audiences.
Experts will also dig into gamification, from leaderboards and missions to loyalty programmes, and debate which mechanics truly keep players engaged long term. Later in the day, attention will shift to the region’s growing reputation as a talent hub, with speakers sharing how companies are recruiting and retaining top tech and product talent from Georgia, Armenia, Ukraine, and beyond. The program will close on the power of sport itself, exploring how major events like the World Cup and Olympics fuel massive betting activity, and how sponsorships are reshaping the global sports economy.
Looking ahead to this year’s summit, Sojmark added: “For me, the real value of this agenda is its practicality. Delegates will leave with ideas they can put into practice across Eastern Europe and Central Asia. Just as importantly, it’s about looking ahead, thinking about the region’s future role in the industry and how businesses can start preparing for it today.”
Get your tickets for SBC Summit Tbilisi now!
Take advantage of our Early Bird offer and secure a Full Event Pass for just $150 — a $50 saving. Your pass gives you access to every conference session, the exhibition floor, and all evening networking events across both days.
Operators and affiliates are eligible for free passes. Simply click to apply.
The post SBC Summit Tbilisi Conference Agenda Maps Path to Growth in Eastern Europe & Central Asia appeared first on European Gaming Industry News.
Baltics
All Gambling Halls in Riga Threatened with Closure – Industry Raises Alarm

Following applications by three companies, the Constitutional Court (CC) has initiated a case concerning restrictions on gambling operations in Riga, the court announced.
This is not the first time the issue of gambling regulation in Riga has reached the CC. Just last year, the court ruled in another case that a blanket ban on gambling across the entire administrative territory of Riga was unconstitutional. Afterwards, the city council promised to propose a new mechanism for restricting gambling. That mechanism is now also under review by the court.
The new case was initiated on the basis of applications by SIA Alfor, SIA Klondaika and SIA Olympic Casino Latvia regarding sections 2 and 3 of the Riga City Council’s binding regulations “On Restrictions of Gambling Operations in the Administrative Territory of Riga” adopted on the 26th of March.
The contested provisions define the places and areas in Riga where gambling is not allowed, as well as the municipality’s actions in cases where permits have already been issued for locations where gambling is now prohibited.
Gambling is prohibited in municipal-owned properties, neighbourhood centres, educational institution premises and within 300 meters of them, as well as in railway stations, bus stations, airports and passenger ports, within 500 meters of such transport hubs and within 300 meters of other public transport stops. Restrictions also apply to certain functional zones, cultural monuments and protected areas defined in Riga’s spatial plan. However, the restrictions do not apply to four- and five-star hotels.
In addition, the contested provisions stipulate the cancellation of previously issued permits if gambling takes place in prohibited areas, and that any issued permit automatically expires five years after the relevant Riga City Council decision comes into force.
The applicant companies, which hold permits to operate gambling halls in Riga, argue that although the contested rules define specific places and areas where gambling is prohibited, in practice they amount to a blanket ban on such business throughout the city.
They argue that the restrictions limit business activity and property rights, and violate the principles of legal certainty and legitimate expectations. Therefore, they claim the rules are inconsistent with Articles 1 and 105 of the Constitution.
Article 1 states that Latvia is an independent democratic republic. Article 105 provides that everyone has the right to property, that property must not be used against the public interest and that property rights may only be restricted by law.
The Constitutional Court has invited the Riga City Council to submit a written response by the 27th of October, outlining the facts and legal reasoning. The case preparation deadline is the 27th of January, 2026. The court will decide on the type and date of proceedings after preparation.
As previously reported by LETA, the new gambling restriction rules in Riga entered into force on the 1st of April.
A five-year transition period is provided for the cancellation of previously issued permits.
After adopting the rules, municipal officials admitted that all currently known gambling halls are located in areas where gambling will be banned, meaning the new regulations foresee the closure of all existing gambling halls in Riga.
At the same time, the municipality emphasized that the restrictions do not cover the entire city and do not affect operators’ rights to open or expand gambling facilities in four- and five-star hotels.
The council also claimed that the rules were developed based on Constitutional Court recommendations and the results of public consultations held in February this year.
The Latvian Licensed Gambling Association had already announced in the spring that it would most likely challenge the new restrictions in the Constitutional Court, arguing that they are “neither proportionate nor lawful.”
Source: bnn-news.com
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Latest News
French Regulator Launches New Responsible Gambling Campaign

The French gambling regulator ANJ, in partnership with the sports management platform SportEasy, has launched a campaign aimed at raising awareness about the risks of sports betting and promoting responsible gaming practices. As announced by SportEasy, the initiative focuses on amateur sports and seeks to educate players and clubs about the potential dangers associated with betting.
As part of the campaign, 14 unnamed amateur clubs across France will be selected to participate. These clubs will act as prevention ambassadors by sharing key messages with their members. To support their efforts, the organisers will provide sports kits featuring awareness messages, along with financial assistance of €450 per club to help fund operations and projects.
In total, 196 kits will be distributed, and €6,300 will be allocated to the participating clubs. The campaign underlines a broader commitment to protecting athletes and reducing the influence of gambling on amateur sports. Applications for club participation are currently open.
SportEasy, which holds an official French gambling-related license granted in 2018, has been recognised for its expertise in managing amateur sports clubs and teams. The platform’s experience in coordinating large-scale campaigns and engaging thousands of clubs nationwide positions it as a key partner for ANJ in implementing effective prevention measures against gambling-related risks.
The post French Regulator Launches New Responsible Gambling Campaign appeared first on European Gaming Industry News.
Latest News
8th Safer Gambling Week: Young People in the Spotlight

This year, the National Betting Authority (NBA) is adopting a fresh and youthful communication style, speaking directly to young people and young adults.
The campaign’s core aim is to remind everyone that gambling responsibly is not only the smartest choice—it’s also the coolest. By encouraging people to set limits before they play, the NBA is showing what is truly safer to do than gambling without control.
Now an established annual institution, Safer Gambling Week brings together all stakeholders in the gambling sector to prevent harmful behaviours and strengthen protective measures. It also gives the public the chance to learn about safe betting practices and the risks associated with excessive gambling. Throughout the week, a series of awareness-raising initiatives will highlight the self-protection tools available to players, the harmful effects of problem gambling, as well as the support and treatment services that anyone can access if they feel their gambling has gone beyond safe limits.
As in previous years, the Week will open with the Safer Gambling Conference, featuring leading academics, industry professionals and representatives from both the public and private sectors. Throughout the week, the agenda will include presentations, seminars, hands-on workshops, and interactive activities—all designed to give the public practical knowledge and effective prevention tools.
Panayiotis Trisokkas, President of NBA, said: “Safer Gambling Week is one of our flagship awareness and prevention actions under the NBA’s Safer Gambling Strategy. Each year, we see growing interest from both the public and organisations supporting the campaign. Society is now more aware and better informed about the importance of safe gambling. Our goal remains to foster a culture of prevention and build a strong network of protection for players and society as a whole.”
The post 8th Safer Gambling Week: Young People in the Spotlight appeared first on European Gaming Industry News.
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