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STRIVE SECURES SBK X BRADFORD CITY DEAL TO DRIVE FAN-FOCUSED GROWTH

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Sports marketing consultancy Strive Sponsorship has brokered a new multi-year partnership between SBK, the sportsbook app from Smarkets, and Bradford City AFC, newly promoted to EFL League One. The collaboration aims to deepen fan engagement and drive measurable brand impact for SBK through content innovation and strategic alignment.

The deal positions SBK as one of Bradford City’s main partners and official betting sponsor. The partnership’s centrepiece is the launch of a new club podcast, designed to give fans exclusive behind-the-scenes access, nostalgic stories, and in-depth interviews with past and present figures from the club.

The tie-up follows an insight-led strategic review of the English football ecosystem conducted by Strive on SBK’s behalf. This review identified rights holders whose brand values, audience profile, and commercial proposition aligned with SBK’s mission to grow awareness and salience in a crowded betting market.

“It’s been an absolute pleasure supporting long-term client SBK throughout this process, said Malph Minns, Managing Director at Strive.

“They’ve really bought into the data-led, insight-driven methodology we’ve developed to guide partnerships that aren’t just visible—but valuable.

“The City team have been incredibly collaborative, and I’m excited to see the partnership come to life—especially with the podcast bringing fans closer to the club’s story.”

The deal showcases how Strive blends market intelligence, rights negotiation, and fan-focused activations to deliver partnerships that serve both brand objectives and supporter experience. For SBK, the podcast provides a powerful content platform to deliver long-term brand affinity, while Bradford City AFC benefits from a new media channel to build deeper connections with its loyal fanbase.

Adam Baylis, Marketing Director at SBK, said: “Strive undertook a data-led strategic review of English football for us over the summer, identifying opportunities that fit within a clear strategy to help us build brand awareness and brand salience.

“They also led on contract negotiations, securing us the rights we need to deliver value to the business.

“As a result of that work, we are thrilled SBK will be partnering with Bradford City AFC. Together, we will be bringing fans closer to the action and backing the Bantams every step of the way in what will be a really exciting season in Sky Bet League One.”

Davide Longo, Chief Commercial Officer at Bradford City AFC, added: “We are incredibly pleased to welcome SBK on board as the club’s official betting partner and will look forward to working closely with them over the next two seasons.

“The introduction of a Bradford City podcast will help bring supporters closer to their club, hearing stories from former players and other guests each month.

“Working with Strive has been an absolute pleasure. They are an incredibly thorough and professional outfit who are diligent in approach and work with a smile.”

The post STRIVE SECURES SBK X BRADFORD CITY DEAL TO DRIVE FAN-FOCUSED GROWTH appeared first on European Gaming Industry News.

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Bagelmania Backroom Comedy night lineup announced for Thursday, Feb. 26

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The iconic Jewish delicatessen Siegel’s Bagelmania has announced the comedic line up that will leave guests “laughing their bagels off” at the next Bagelmania Backroom Comedy night on Thursday, Feb. 26.

Hosted monthly by Las Vegas-based and nationally touring comedian couple Noah Gardenswartz and Ester Steinberg, the event Thursday night will welcome Chris Clarke as the headliner along with acclaimed comics Kristeen Von Hagen, Gabe Quire and Lauren Rochelle.

Clarke, known as a high-energy and imaginative comedian, now tours the country with veteran comedian Rob Schneider. He also has amassed more than 40 million views on his popular YouTube channel “Csnacks,” where he tastes food and snacks from the front seat of his car. His hilarious and unique way of describing different flavors led to national commercials for Checkers and Rally’s, a one-hour special on the Cooking Channel titled Baby Got Snack, and an appearance as a food critic judge on Beat Bobby Flay.

Siegel’s Bagelmania will offer a special Backroom Comedy menu of its signature delicatessen cuisine as well as a full bar so guests can enjoy great comedy, dinner, and drinks in a unique, relaxed setting.

The Bagelmania Backroom is open to attendees 18 and older. Doors open for drinks and dinner at 7 p.m. Show time is 8 p.m. Tickets for Bagelmania Backroom are on sale for $20 online at https://siegelsbagelmania.com/backroomcomedy/ and will be sold at the door while supply lasts.

 

The post Bagelmania Backroom Comedy night lineup announced for Thursday, Feb. 26 appeared first on Americas iGaming & Sports Betting News.

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ACR Poker OSS XL Returns With $50M GTD

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ACR Poker has officially announced the return of its flagship Online Super Series (OSS) XL, running from March 1 to March 23, 2026, with a massive $50 million in guaranteed prize pools.

Following the success of its recent Dual Venom tournaments, which paid out more than $11 million, ACR Poker is once again delivering high-value online tournament action designed for players of all skill levels and bankroll sizes.

Three Main Events With $5 Million Guaranteed

The headline events of OSS XL include three major Main Events launching March 15:

  • $2,650 buy-in – $2 million guaranteed
  • $1,050 buy-in – $2 million guaranteed
  • $215 buy-in – $1 million guaranteed

These marquee tournaments anchor the series, offering players high-stakes competition alongside accessible mid- and low-stakes opportunities.

Phil’s Thrill XXL and Multi-Flight Action

Kicking off the series on March 1 is Phil’s Thrill XXL, featuring a $1.5 million guarantee and a $10,300 buy-in. Players can qualify for as little as $95 through ACR’s Road to the Big One promotion.

The schedule also includes a $630 buy-in Multi-Flight Event with $1.5 million guaranteed, with Day 1 flights beginning March 1 and Day 2 set for March 23.

For bounty hunters, OSS XL offers five Mystery Bounty Multi-Flight tournaments, including:

  • Three $500,000 guaranteed events ($109 buy-in)
  • A $150,000 guaranteed event ($33 buy-in)
  • A $100,000 guaranteed event ($5.50 buy-in)

These tournaments provide dynamic prize opportunities and strong value across all buy-in tiers.

$65,000 Leaderboard Contest

To enhance engagement, ACR Poker’s Leaderboard Contest returns with $65,000 in cash and tournament tickets across three buy-in tiers:

  • High Stakes: $15,000 top prize
  • Mid Stakes: $7,500 top prize
  • Low Stakes: $4,000 top prize

According to ACR Pro Chris Moneymaker, OSS XL stands out for its inclusive structure, substantial guarantees and daily leaderboard incentives that reward consistent participation.

With $50 million guaranteed and a broad mix of Main Events, Mystery Bounties and multi-flight tournaments, OSS XL reinforces ACR Poker’s position as a major force in the global online poker tournament landscape.

The post ACR Poker OSS XL Returns With $50M GTD appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Alanbase and Gamblers Connect announce new partnership

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Gamblers Connect, the award-winning iGaming media and affiliate platform, has announced a new strategic partnership with Alanbase, a cloud-based SaaS “constructor” built to power advanced affiliate programme development.

The collaboration strengthens Gamblers Connect’s B2B Providers section, a curated hub designed to connect iGaming professionals with trusted, high-performance industry solutions. By integrating Alanbase into its ecosystem, Gamblers Connect enhances access to cutting-edge affiliate management technology tailored to competitive iGaming markets.

A Customizable SaaS Solution for iGaming Affiliates

Alanbase differentiates itself through its fully customizable SaaS architecture. Unlike traditional affiliate software, Alanbase allows operators to build dashboards, performance indicators and statistical tables using their own formulas. This “constructor” model ensures the platform adapts to each business workflow — not the other way around.

The cloud-based system also delivers high-speed data refresh capabilities, enabling operators to monitor player activity in near real time. This performance advantage provides deeper analytical insight and supports faster decision-making in fast-moving iGaming environments.

Gjorgje Ristikj, Founder of Gamblers Connect, highlighted that the partnership aligns with the platform’s mission to feature transparent, value-driven B2B providers. By adding Alanbase to its verified partner network, Gamblers Connect reinforces its commitment to showcasing tools that improve affiliate program scalability, operational efficiency and measurable growth.

Expanding the iGaming B2B Ecosystem

The partnership reflects growing demand for flexible affiliate SaaS platforms that prioritize customization, automation and performance tracking. As competition intensifies across global iGaming markets, data-driven affiliate management solutions are becoming a critical component of operator success.

With Alanbase now featured within Gamblers Connect’s B2B Providers hub, industry professionals gain streamlined access to enterprise-grade affiliate infrastructure designed for scalability and precision.

The post Alanbase and Gamblers Connect announce new partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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