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Betsson Group continues to set the benchmark in the iGaming industry, securing an impressive fourteen nominations at the prestigious EGR Operator Awards 2025. Wildly recognised as one of the industry’s most respected ceremonies, these awards celebrate innovation, excellence and leadership. Among this year’s nominations is a well-deserved recognition for Ryan Schembri, Betsson Group’s Chief Product Officer, in the Individual Achievement Award category.

The EGR Operator Awards are judged by an independent panel of industry experts through a thorough process that ensures only the most innovative companies and outstanding individuals are recognised. Each category is carefully designed with its own criteria to reflect the fast-moving nature of the gaming industry and to highlight those truly delivering market-leading products and services.

The categories Betsson Group has been shortlisted for include:

• Casino Operator

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• Employer of the Year

• Individual Achievement Award – Ryan Schembri, CPO at Betsson Group

• Operator of the Year

• Sports Betting Operator

• Best Customer Service

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• Diversity and Inclusion Model

• ESG Strategy of the Year

• Affiliate Programme – Betsson Group Affiliates

• Football Betting Operator

• In-House Product

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• Marketing Campaign

• Safer Gambling Operator

• Slots Operator

Over the years, Betsson Group has received numerous accolades at the EGR Operator Awards, including an outstanding eight-time win for Customer Services Operator of the Year. This track record reflects the company’s vision of deliver the very best customer experience in the industry.

The winners of the EGR Operator Awards 2025 will be announced at a ceremony in London on 22 October.

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The post Betsson Group Shortlisted for Fourteen Categories at the EGR Operator Awards 2025 appeared first on European Gaming Industry News.

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Soft2Bet has won the Innovation in Casino Entertainment award at the SBC Awards 2025 for its MEGA (Motivational Engineering Gaming Application) solution, recognising the product’s impact on player experience.

Soft2Bet is continuously reshaping the industry through its cutting-edge technologies, bridging the gap between casino and casual gaming. Rather than relying on bonus-heavy acquisition, Soft2Bet unites rigorous compliance and AML policies with fast-moving product innovation and a start-up spirit, bringing leadership and talent together behind MEGA to deliver compliant growth and stronger retention.

iGaming Powered by Entertainment

In 2024, Soft2Bet was recognised for innovation across its platform, including its casino and sportsbook products. This year, Soft2Bet has demonstrated that gamification is entertainment, offering players meaningful progression, real choice and localised experiences. In challenging European markets, Soft2Bet’s brands act as a proof of concept with their successes, demonstrating higher retention, stronger engagement, and sustainable performance, achieved responsibly and without having to rely on excessive bonus offers.

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One gamified system for market growth

Gamification in iGaming has evolved from a simple marketing add-on to a core design philosophy that shapes the entire player journey. The Innovation in Casino Entertainment Award recognises this industry-wide shift and sets a clearer standard for the sector. Soft2Bet’s MEGA gamification engine transforms this concept into a unified engagement layer across the casino, fully configurable by market and grounded in missions, seasonal events, and transparent rewards. The result is not only better entertainment and stronger loyalty among players, but also a sustainable model that aligns with local licensing requirements and supports long-term growth.

Rasmus Sojmark, CEO and Founder of SBC, commented: “Soft2Bet is a shining example of innovation in action, so massive congratulations on winning the Innovation in Casino Entertainment award. Their MEGA product is a true benchmark for innovation, and their role in leading the Gamification Academy, which we introduced this year at SBC Summit, shows that they are not only innovators but also knowledge leaders who willingly share their expertise with the entire industry. Their work continues to raise the standard for what entertainment can and should be, so big kudos to the team.”

Oksana Tsyhankova, CCO at Soft2Bet, said: “Soft2Bet team accepts the challenge of delivering the best customer experience and bringing new entertainment to the iGaming industry. We are proving it by aligning leaders and talent across product, compliance and B2B, and by applying strong design, localisation and brand-building expertise”.

Beyond its award-winning product innovations, Soft2Bet also supported the Legends Charity Game, helped to facilitate the Gamification Academy that managed to gather the full audience hall of operators, and judged the inaugural First Pitch competition to bring a fresh layer of interactivity to the event and create something greater, contributing to the industry.

The post Soft2Bet recognised as Innovator in iGaming Entertainment by SBC Awards 2025 appeared first on European Gaming Industry News.

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Successful participation highlighted by strong visibility, new launches, and industry recognition

DATA.BET, a trusted sportsbook solution supplier, delivered a strong performance and showcased an extended product range in Lisbon last week. The company’s stand became one of the most striking in the hall, and as the exhibition concluded, DATA.BET was recognized with the Rising Star in Sports Betting Innovation / Software nomination at the SBC Awards 2025.

From September 16–18, DATA.BET presented its updated portfolio covering sports, esports, and virtual sports to operators and platform providers. The stand attracted steady attention, with visitors exploring the company’s latest product updates — including creatively designed Widgets, Bet Builder, and Hot Bundles for optimized express betting.

This year, DATA.BET brought its largest on-site team to date, representing multiple areas of expertise. The expanded presence enabled the company to give visitors a comprehensive view of its end-to-end solutions and detailed technical and business insights tailored to operator needs. Throughout the summit, the team engaged in productive meetings with partners and industry experts, participated in media interviews, and facilitated valuable networking opportunities.

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The company’s participation culminated in recognition at the prestigious SBC Awards 2025, where DATA.BET was honored as the Rising Star in Sports Betting Innovation / Software. Securing this category highlights DATA.BET’s rapid growth and validates its strategic expansion from esports foundations into a fully integrated sportsbook portfolio.

“SBC Summit in Lisbon was a milestone for DATA.BET — our first event where we officially presented our sportsbook solution and expanded portfolio,” said Natalie Loshatynska, Head of PR & Marketing at DATA.BET. “It was a valuable opportunity to demonstrate our finalized product range, integration capabilities, and powerful Widgets. Closing the event with a nomination for the Rising Star in Sports Betting Innovation / Software was a proud moment for our team — a recognition of our continuous focus on technology and commitment to enhancing the product.”

The post DATA.BET Makes a Mark at SBC Summit 2025 appeared first on European Gaming Industry News.