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B2B gaming supplier Push Gaming introduces a brand-new twist on progression-based gameplay in Masked Mayhem, a fresh, action-packed release designed to engage players with thrilling new features and expanding potential, as well as its new Push Actions category.

Continuing its expansion into innovative slot experiences while staying true to its hallmark style, Masked Mayhem delivers dynamic, mid-high volatility gameplay with an entirely new mechanic designed to enhance long-term engagement across a wide range of player types.

The game’s dynamic Win Zone forms the exhilarating heart of its appeal, expanding to create a larger prize collection area. In the base game, the Win Zone appears randomly in impactful sizes, from 2×2 up to a massive 5×5. However, the real prize potential is unlocked during free spins.

Collecting bonus symbols triggers a dramatic expansion of the Win Zone. Each symbol collected guarantees growth, opening up greater opportunities for high-value hits and securing those highly sought-after jackpot wins.

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Fitting squarely into the Push Actions category, Masked Mayhem is aimed at players seeking innovation, immersion, and high-energy gameplay. It combines the strategic depth of a progression-based system with the visual flair of a bold wrestling theme, resonating particularly with Latin American markets while offering global appeal.

Key features include the all-new Win Zone mechanic, collectable jackpot symbols, and a chase element that adds a fresh level of excitement to each spin. With each trigger, players edge closer to unlocking some of the game’s most lucrative prizes, creating a powerful feedback loop of anticipation and reward.

Masked Mayhem joins a growing lineup of titles across Push Gaming’s new portfolio framework, which includes Push Originals, Push Actions, and sub-brand Reel Hot Games. Each stream is designed to deliver standout content for specific player profiles and regional preferences, while upholding the studio’s commitment to high-quality, high-performance game design.

George Fil, Director of Product Strategy at Push Gaming, said: “With Masked Mayhem, we wanted to explore a different style of progression, one that feels organic and rewarding while keeping players focused on what might come next. The new Win Zone mechanic brings that to life, offering an experience that builds over time and feels deeply satisfying.

“It is a standout addition to the Push Actions category, perfectly demonstrating how we can blend strong themes with fresh features while continuing to build meaningful engagement in core markets like LatAm and beyond.”

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The post Push Gaming expands Actions line-up with Masked Mayhem appeared first on European Gaming Industry News.

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BETBY, a leading provider of cutting-edge sportsbook solutions, has officially opened its fifth office, this time in Athens, Greece, marking another important milestone in the company’s global expansion journey.

The Athens hub joins BETBY’s growing list of locations, alongside Latvia, Malta, Montenegro, and Barcelona. Establishing a presence in Greece underlines BETBY’s commitment to strengthening its market position across key European jurisdictions, getting closer to its partners, and building long-term collaborations in the region.

Leonid Pertsovskiy, Chief Executive Officer at BETBY, commented: “The opening of our Athens office marks another important step in BETBY’s ongoing growth story. Greece is a fantastic place to find great talent and professionals, and we are delighted to welcome our new Athens team. They will play an important role in strengthening our capabilities and driving BETBY’s success forward.”

With the addition of Athens, BETBY now operates five offices worldwide, reinforcing its reputation as a fast-growing and forward-thinking sportsbook supplier, committed to innovation, customer proximity, and sustainable growth.

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To find out more about BETBY, visit: https://betby.com/

The post BETBY STRENGTHENS GLOBAL PRESENCE WITH NEW ATHENS OFFICE appeared first on European Gaming Industry News.

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Relax Gaming, the iGaming aggregator and supplier of award-winning content, has extended its presence in the Swiss market through a new partnership with Admiral.ch.

Operated by Casino ADMIRAL Mendrisio, Admiral.ch is one of Switzerland’s newest regulated online casinos, offering over 1,300 titles across desktop, iOS and Android, boosted by player-first features such as real-money loyalty bonuses and instant payouts.

The partnership sees Relax Gaming supply its high-performing proprietary portfolio, including fan favourites Money Train 4, Temple Tumble and Beast Mode, as well as a selection of leading third-party games via its aggregation platform.

As part of its commitment to supporting regulated markets, this latest integration strengthens Relax Gaming’s footprint in Switzerland, with Admiral.ch gaining access to premium content built to drive player engagement and retention.

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Cliona Griffin, Business Development Manager at Relax Gaming, said: “Admiral.ch has quickly established itself as a serious player in Switzerland, and we’re pleased to partner with a brand that shares our commitment to quality and innovation.

“This launch forms part of our wider strategy to grow in key regulated markets and deliver top-tier content to leading operators worldwide.”

Alessandro Werlen, Managing Director / CTO at Admiral.ch, said: “Relax Gaming’s reputation speaks for itself, and we’re delighted to now offer their games to our growing player base.

“The addition of Relax titles enhances our portfolio and supports our mission to provide first-class entertainment in a secure and regulated environment.”

The post Relax Gaming expands Swiss footprint with Admiral.ch launch appeared first on European Gaming Industry News.

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