Ahmed Baker Chief Commercial Officer at Incentive Games
INCENTIVE GAMES SECURES MICHIGAN GAMING LICENSE
Incentive Games, a leading B2B games provider, is proud to announce that it has been awarded a Provisional Michigan gaming licence by the Michigan Gaming Control Board (MGCB), effective today. This achievement allows the company to bring its innovative suite of Real-Money Games to operators and players across the state.
The Michigan licence represents Incentive Games’ first foray into the North American regulated market. This comes shortly after the launch of Incentive Studios, the company’s dedicated Real-Money Gaming division, which is set to drive its ambitious growth in this sector. The licence underscores the company’s unwavering commitment to maintaining the highest standards of compliance, security, and operational integrity. Obtaining this licence, which requires excellence in areas such as robust security protocols and comprehensive responsible gaming measures, provides access to one of the most dynamic iGaming markets in the United States.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Securing our Michigan licence marks an exciting new chapter for Incentive Games. It’s a testament to our unwavering commitment to meeting the highest regulatory standards and unlocks a significant opportunity for us in a critical North American growth market. This will allow Incentive Games to forge new partnerships and bring our highly engaging Real-Money Games directly to players in Michigan. We’re very grateful to the MGCB for this achievement, which is a pivotal step in our global expansion strategy as we continue to deliver world-class products and build strong partnerships in the region.”
The post INCENTIVE GAMES SECURES MICHIGAN GAMING LICENSE appeared first on Gaming and Gambling Industry in the Americas.
Ahmed Baker Chief Commercial Officer at Incentive Games
Incentive Games Secures Interim Pennsylvania Gaming Licence
Incentive Games, a leading B2B games provider, has been granted an interim gaming licence in Pennsylvania by the Pennsylvania Gaming Control Board. The approval, effective immediately, enables the company to offer its portfolio of real-money gaming products to licensed operators within the state.
This builds on Incentive Games’ earlier licensing success in Michigan in 2025 and continues its expansion across regulated North American markets. The Pennsylvania approval further reinforces the company’s focus on regulatory excellence, operational transparency and secure, responsible gaming practices as it scales its presence in the region.
Achieving a Pennsylvania licence opens access to one of the most established and competitive iGaming markets in the United States, where stringent standards govern compliance and player protection. Incentive Games’ approval reflects its ability to meet these expectations across multiple jurisdictions.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Being granted an interim licence in Pennsylvania is a huge achievement for our business and a strong endorsement of our regulatory approach. It strengthens our position in North America and supports our ambition to grow through trusted partnerships in regulated markets. We look forward to working with operators in Pennsylvania to deliver high-quality real-money gaming experiences to their players.”
The post Incentive Games Secures Interim Pennsylvania Gaming Licence appeared first on Americas iGaming & Sports Betting News.
Ahmed Baker Chief Commercial Officer at Incentive Games
INCENTIVE GAMES LAUNCHES REAL-MONEY GAMES WITH NOVIBET IN BRAZIL
Leading B2B games provider Incentive Games, through its real-money gaming division Incentive Studios, has expanded its partnership with leading GameTech operator Novibet with the launch of three real-money titles in Brazil, further strengthening its presence in Latin America.
The partnership has seen three of Incentive Studios’ titles, Mega Flight, Kicker and Velocity, go live on Novibet’s platform on 8 April, further enhancing the operators’ real-money gaming offering.
Novibet is recognised for its commitment to delivering a seamless sportsbook and casino experience across multiple regulated markets, including a growing footprint in Latin America. The integration of Incentive Studios’ innovative, high-energy crash and arcade titles further supports this strategy, adding engaging content tailored for modern players.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said of the partnership, “Novibet is an operator with a clear focus on delivering high-quality digital gaming experiences across regulated markets. We’re incredibly proud to see three of our real-money games go live in Brazil, and even more so to have worked so closely with their incredible team to make the launch a success. Brazil is an important market for us, and this is a great step forward in our continued growth across the region.”
Nick Bachas, Chief Strategic Partnerships & Project Officer at Novibet said, “Incentive Games brings a fresh and engaging approach to real-money gaming, and the addition of these titles enhances our offering with dynamic content that appeals to a broad range of players. Brazil continues to be a key focus for us, and this launch is another step in expanding Novibet’s portfolio with innovative experiences.”
The post INCENTIVE GAMES LAUNCHES REAL-MONEY GAMES WITH NOVIBET IN BRAZIL appeared first on Americas iGaming & Sports Betting News.
Ahmed Baker Chief Commercial Officer at Incentive Games
Incentive Games Secures Partnership Deal with The Rank Group PLC
Incentive Games, a prominent B2B games provider, has revealed a new collaboration with The Rank Group Plc, a significant international company in gaming, leisure, and entertainment, via its real-money gaming branch, Incentive Studios.
This partnership will introduce Incentive Studios’ collection of real-money games to The Rank Group’s brand lineup, strengthening Incentive Games’ expanding footprint in the UK after its recent acquisition of a licence from the UK Gambling Commission.
The collaboration demonstrates Incentive Games’ dedication to developing exceptional, mobile-centric gaming experiences in the real-money industry. Merging The Rank Group’s extensive reach with Incentive Studios’ creative game design strategy will provide players with rapid-fire Crash, Tower, and Arcade-style games that have proven successful in global markets.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Partnering with The Rank Group is an exciting next step for Incentive Studios. Their strong presence in the UK market allows us to bring our real-money games to a wider audience while showcasing research, creativity and expertise that underpin every title we create.”
Nolan Frendo, Head of Content at Rank Group, said, “The launch will see Incentive Studios’ first titles rolled out across Rank Group brands in Q1. These games are designed to capture player attention, support partner success, and provide dynamic entertainment experiences tailored to real-money players.”
The post Incentive Games Secures Partnership Deal with The Rank Group PLC appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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