Ahmed Baker Chief Commercial Officer at Incentive Games

INCENTIVE GAMES SECURES MICHIGAN GAMING LICENSE

Published

7 months ago

July 8, 2025

incentive-games-secures-michigan-gaming-license

Incentive Games, a leading B2B games provider, is proud to announce that it has been awarded a Provisional Michigan gaming licence by the Michigan Gaming Control Board (MGCB), effective today. This achievement allows the company to bring its innovative suite of Real-Money Games to operators and players across the state.

The Michigan licence represents Incentive Games’ first foray into the North American regulated market. This comes shortly after the launch of Incentive Studios, the company’s dedicated Real-Money Gaming division, which is set to drive its ambitious growth in this sector. The licence underscores the company’s unwavering commitment to maintaining the highest standards of compliance, security, and operational integrity. Obtaining this licence, which requires excellence in areas such as robust security protocols and comprehensive responsible gaming measures, provides access to one of the most dynamic iGaming markets in the United States.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Securing our Michigan licence marks an exciting new chapter for Incentive Games. It’s a testament to our unwavering commitment to meeting the highest regulatory standards and unlocks a significant opportunity for us in a critical North American growth market. This will allow Incentive Games to forge new partnerships and bring our highly engaging Real-Money Games directly to players in Michigan. We’re very grateful to the MGCB for this achievement, which is a pivotal step in our global expansion strategy as we continue to deliver world-class products and build strong partnerships in the region.”

The post INCENTIVE GAMES SECURES MICHIGAN GAMING LICENSE appeared first on Gaming and Gambling Industry in the Americas.

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Ahmed Baker Chief Commercial Officer at Incentive Games

Incentive Games, bet365 Broaden International Partnership to Introduce Real-Money Gaming

Published

1 week ago

January 12, 2026

Wladimir P.

incentive-games,-bet365-broaden-international-partnership-to-introduce-real-money-gaming

Incentive Games, a B2B game studio focused on real-money games and data-driven player engagement, has revealed a broader global collaboration with prominent online gambling operator bet365.

Through Incentive Studios, the real-money gaming sector of Incentive Games, the collaboration allows bet365 to tap into an expanding collection of real-money games.

Expanding on the companies’ current partnership, which includes the recent introduction of Incentive Games’ content in Brazil, the new deal will allow bet365 to deploy Incentive Studios’ entire range of real-money games in all active jurisdictions, particularly in major regulated US states.

This collaboration signifies a significant achievement for both companies, merging Incentive Studios’ proficiency in top-performing real-money content with bet365’s extensive reach and industry-leading platform.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Our partnership with bet365 continues to go from strength to strength, and this real-money agreement is a natural evolution of our collaboration. By deploying our games globally, including in key

U.S. jurisdictions, we bring together two teams focused on quality, innovation and sustainable long-term growth. We’re incredibly excited about what the future holds.”

A spokesperson at bet365 said, “Leveraging Incentive Studios’ expertise in real money gaming, we are thrilled to expand our relationship and further enhance our global Casino offering. Customers worldwide will be able to enjoy this innovative addition to our portfolio of cutting-edge content.”

The initial real-money games from Incentive Studios’ collection will debut on bet365’s platform in 2026, with more releases to come after that.

This agreement bolsters Incentive Games’ continued growth in regulated markets globally, after recent license

approvals in the UK, Ontario, and Michigan, and further solidifies the firm’s status as a reliable real-money gaming provider to top operators.

The post Incentive Games, bet365 Broaden International Partnership to Introduce Real-Money Gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Ahmed Baker Chief Commercial Officer at Incentive Games

INCENTIVE GAMES PARTNERS WITH LOTTOLAND TO EXPAND REAL-MONEY GAMING PORTFOLIO

Published

4 months ago

September 24, 2025

George Miller

incentive-games-partners-with-lottoland-to-expand-real-money-gaming-portfolio

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Leading B2B games provider Incentive Games, through its real-money gaming division Incentive Studios, has today announced its partnership with lottery betting and gaming operator, Lottoland — one of the most recognised names in the UK online gaming market. This collaboration will bring Incentive Studios’ real-money games to Lottoland’s valued player base, strengthening Incentive Games’ position in the UK following its entry earlier this year.

The partnership builds on Incentive Games’ recent acquisition of a UK Gambling Commission (UKGC) licence and is another step in growing its real-money gaming presence in the UK. With Lottoland’s broad appeal across lottery, casino and sports betting verticals, the collaboration creates an opportunity to showcase Incentive Studios’ fresh approach to real-money game design.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Lottoland has an incredible reputation for innovation and trust, so we’re delighted to partner with them to bring our games to their players. This collaboration gives us the perfect opportunity to keep learning while pushing the boundaries of what real-money gaming can deliver.”

Nigel Birrell, Group CEO at Lottoland added, “We look forward to working with Incentive Games to broaden further our games portfolio for our 20+ million customers. We have been impressed with their innovative approach and their focus on delivering what we need.”

The launch will see Incentive Studios’ first titles, including its signature Crash, Tower, and Arcade-style games, rolled out to Lottoland customers in September 2025. These fast-paced, mobile-friendly games have already proven popular in international markets, designed to capture attention, drive retention and deliver fresh entertainment experiences.

The post INCENTIVE GAMES PARTNERS WITH LOTTOLAND TO EXPAND REAL-MONEY GAMING PORTFOLIO appeared first on European Gaming Industry News.