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EveryMatrix has acquired UX specialist Goma Gaming to boost the Group’s front-end development firepower.

Specialising in delivering innovative front-end solutions for the betting industry, the Goma Gaming team bring 20 years consumer product design and digital UX experience.

The acquisition will instantly enhance EveryMatrix’s existing front-end capabilities with experience from both sports betting and casino projects that have included delivering bespoke solutions for tier-1 brands.

The Goma team will continue to operate as a standalone unit, side-by-side with the existing EveryMatrix front-end division.

Its capacity will be upscaled to provide additional bandwidth and capabilities to the Group’s sports and casino products with the objective of delivering superior customer experience and even more alternatives for EveryMatrix clients.

Goma Gaming’s UX player experience platform has delivered strong results for tier-1 operators, generating higher retention and longer engagement with an average 30% margin uplift, while adding enhanced functionality for next generation players.

Ebbe Groes, Group CEO & Co-founder EveryMatrix, said: “Our front-end development has made huge strides, creating bespoke sites and features for some of our largest customers such as Bet-at-home and the Hungarian Lottery.

“The addition of Goma means we will immediately have more front-end firepower to deploy and deliver to both existing and new sports and casino turnkey customers who require differentiation that moves the dial when it comes to higher retention, engagement, margin and revenues.”

“I’d like to welcome Andrew and his team and look forward to having them with us to further accelerate our rapid business growth.”

Andrew Brown, CEO, Goma Gaming, said: “We’ve made great progress developing Goma in the last five years, but joining the EveryMatrix Group now means we have greater resources to rapidly scale our capacity whenever it’s needed and to make an even bigger impact.

“Thank you to everyone who has supported us along the way and enabled us to get us to this stage. We can’t wait for the next phase of our journey as part of EveryMatrix.”

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EveryMatrix platform technology has been selected by tier-1 operator Danske Licens Spil to power its casino and bingo in a long-term partnership.

Denmark’s leading casino brand and a subsidiary of state-owned Danske Spil will migrate its casino and bingo business from its existing provider to the EveryMatrix tech stack ready for a summer 2026 launch.

This includes EveryMatrix’s proven gamification and engagement tools enabling the brand to offer its customers richer, more engaging experiences while increasing acquisition and retention levels.

The partnership marks the tier-1 supplier’s most significant casino platform deal of this year and another large-scale state-owned operator signing a long-term technology agreement, cementing EveryMatrix’s place as one of the world’s most trusted and valuable iGaming platform providers.

It has delivered and won its largest tier-1 platform deals and generated record-breaking growth and profitability for both the business and its customers via its turnkey platform offering with casino, sports betting and technologies at the heart of its success.

Ebbe Groes, Group CEO & Co-Founder, EveryMatrix, said: “To earn the confidence of the Danske Licens Spil’s management team to deliver this project and replace their existing platform technology for the first time since Denmark regulated in 2012 is a huge endorsement. I’d like to personally thank them for the trust they’ve placed in EveryMatrix.

“The rate at which we’re winning and delivering large, tier-1 turnkey platform deals to power some of the world’s best-known brands is rapidly accelerating. This is thanks to the tireless efforts of our experts and the superior technology solutions they design and deploy.”

Søren Schneider, iGaming Director at Danske Licens Spil, said: “After a thorough selection process, we have chosen EveryMatrix as our future platform partner for casino and bingo. We look forward to leveraging their modern and flexible technology to enhance our offering and provide an engaging and responsible gaming experience for our customers. EveryMatrix’s agile platform makes it easy for us to integrate with a wide range of game providers, strengthening both our offering and the overall player experience.”

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SlotMatrix, the world’s largest casino content aggregator, part of the EveryMatrix Group, is live with both proprietary and premium third-party games with tier-1 operator Betclic in Portugal.

The agreement sees Betclic offer Portuguese players games from SlotMatrix’s comprehensive library of aggregated content, comprising 37,000+ games from more than 350 global suppliers.

Betclic will also gain access to SlotMatrix exclusive proprietary content from EveryMatrix’s in-house studios, Fantasma Games and Armadillo Studios.

Recent SlotMatrix Exclusive releases include Fortune Llama Hyper Heist, Trinity Starlight, Fortuna Gold, Gold Pigger, and more.

The partnership marks a significant step in SlotMatrix’s expansion in the regulated Portuguese market, further strengthening its presence in Europe.

EveryMatrix holds licences and certifications in multiple regions across the world, including Europe, LatAm, North America, and Asia.

Mark Hothersall, Head of Business Development, SlotMatrix, said: “We’re thrilled to go live with Betclic, a brand that’s hugely respected in Portugal and across Europe. We’re confident that giving their players access to both aggregated content from tier-1 providers and our own exclusive titles will give them an edge in the market.”

Geoffroy Villiot, Head of Casino at Betclic, added: “At Betclic, our priority is to deliver the best entertainment experience to our players. Partnering with EveryMatrix allows us to do that. Our casino offering in Portugal now has access to an unparalleled mix of global hits and innovative exclusive titles.”

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