EveryMatrix
Optimove and EveryMatrix Launch Real-Time Integration to Power Smarter Marketing for iGaming Operators
Optimove, the leader in Positionless Marketing, has announced a new integration with iGaming technology provider EveryMatrix.
EveryMatrix delivers modular and turnkey iGaming software, solutions, content and services across casino, sports betting, payments, and affiliate management to global tier-1 operators as well as newer brands. The integration enables shared operators to activate real-time marketing campaigns based on player behavior.
The collaboration introduces a custom integration allowing joint clients to stream real-time event data from EveryMatrix directly into Optimove. As part of Optimove’s platform, the integration empowers any marketer to launch personalized campaigns in real time, without dependency on technical teams. The result is faster execution, increased engagement, and higher player lifetime value.
“We are confident that with EveryMatrix’s powerful platform solutions, combined with our real-time capabilities, operators can realize a new level of speed and precision in marketing. This reflects the power of Positionless Marketing in action,” said Motti Colman, VP Revenue, Gaming at Optimove. “We’re giving operators the tools to act instantly on player behavior without waiting on analysts, engineers, or manual processes. It’s all about speed, personalization, and removing the bottlenecks that hold marketing teams back,” he concluded.
With the integration now live, operators can leverage Optimove’s real-time capabilities to trigger automated campaigns based on deposits, withdrawals, game behavior, and more. This helps deliver contextually relevant experiences at the exact moment players are most likely to engage.
Immediate marketing benefits iGaming operators can realize include:
- Welcome offers following a first deposit
- Instant reactivation messages after session abandonment
- Real-time loyalty rewards based on gameplay milestones
“This integration adds tremendous value for our operator partners,” said Kevin Furlong, Group CPO, EveryMatrix. “Combining our robust gaming infrastructure with Optimove’s Positionless Marketing platform with its real-time marketing engine allows our clients to deliver deeply personalized player experiences, when they matter most.”
The launch of real-time with EveryMatrix reflects the growing demand for agility and responsiveness in iGaming marketing. It also underscores the strength of the Optimove-EveryMatrix partnership and their shared commitment to helping operators deliver smarter, more dynamic campaigns.
The post Optimove and EveryMatrix Launch Real-Time Integration to Power Smarter Marketing for iGaming Operators appeared first on Gaming and Gambling Industry in the Americas.
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EveryMatrix platform technology has been selected by tier-1 operator Danske Licens Spil to power its casino and bingo in a long-term partnership.
Denmark’s leading casino brand and a subsidiary of state-owned Danske Spil will migrate its casino and bingo business from its existing provider to the EveryMatrix tech stack ready for a summer 2026 launch.
This includes EveryMatrix’s proven gamification and engagement tools enabling the brand to offer its customers richer, more engaging experiences while increasing acquisition and retention levels.
The partnership marks the tier-1 supplier’s most significant casino platform deal of this year and another large-scale state-owned operator signing a long-term technology agreement, cementing EveryMatrix’s place as one of the world’s most trusted and valuable iGaming platform providers.
It has delivered and won its largest tier-1 platform deals and generated record-breaking growth and profitability for both the business and its customers via its turnkey platform offering with casino, sports betting and technologies at the heart of its success.
Ebbe Groes, Group CEO & Co-Founder, EveryMatrix, said: “To earn the confidence of the Danske Licens Spil’s management team to deliver this project and replace their existing platform technology for the first time since Denmark regulated in 2012 is a huge endorsement. I’d like to personally thank them for the trust they’ve placed in EveryMatrix.
“The rate at which we’re winning and delivering large, tier-1 turnkey platform deals to power some of the world’s best-known brands is rapidly accelerating. This is thanks to the tireless efforts of our experts and the superior technology solutions they design and deploy.”
Søren Schneider, iGaming Director at Danske Licens Spil, said: “After a thorough selection process, we have chosen EveryMatrix as our future platform partner for casino and bingo. We look forward to leveraging their modern and flexible technology to enhance our offering and provide an engaging and responsible gaming experience for our customers. EveryMatrix’s agile platform makes it easy for us to integrate with a wide range of game providers, strengthening both our offering and the overall player experience.”
The post Danske Spil selects EveryMatrix to power casino and bingo offerings appeared first on European Gaming Industry News.
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SlotMatrix, the world’s largest casino content aggregator, part of the EveryMatrix Group, is live with both proprietary and premium third-party games with tier-1 operator Betclic in Portugal.
The agreement sees Betclic offer Portuguese players games from SlotMatrix’s comprehensive library of aggregated content, comprising 37,000+ games from more than 350 global suppliers.
Betclic will also gain access to SlotMatrix exclusive proprietary content from EveryMatrix’s in-house studios, Fantasma Games and Armadillo Studios.
Recent SlotMatrix Exclusive releases include Fortune Llama Hyper Heist, Trinity Starlight, Fortuna Gold, Gold Pigger, and more.
The partnership marks a significant step in SlotMatrix’s expansion in the regulated Portuguese market, further strengthening its presence in Europe.
EveryMatrix holds licences and certifications in multiple regions across the world, including Europe, LatAm, North America, and Asia.
Mark Hothersall, Head of Business Development, SlotMatrix, said: “We’re thrilled to go live with Betclic, a brand that’s hugely respected in Portugal and across Europe. We’re confident that giving their players access to both aggregated content from tier-1 providers and our own exclusive titles will give them an edge in the market.”
Geoffroy Villiot, Head of Casino at Betclic, added: “At Betclic, our priority is to deliver the best entertainment experience to our players. Partnering with EveryMatrix allows us to do that. Our casino offering in Portugal now has access to an unparalleled mix of global hits and innovative exclusive titles.”
The post EveryMatrix strengthens Portugal presence with Betclic go-live appeared first on European Gaming Industry News.
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The post SlotMatrix spins a tale of treasures with 1001 Nights of Riches release appeared first on European Gaming Industry News.
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