Conferences in Europe
New-look SBC Summit Malta Shows Strong International Appeal
Save the date: The show will return to the island next year, from 28–30 April.
Last week, SBC Summit Malta transformed the InterContinental Hotel into a powerhouse of industry networking, bringing together 6,000 professionals from Malta and across Europe.
This year marked the debut of the event under its new identity, following the rebrand from CasinoBeats Summit. With its expanded focus covering casino, sports betting, regulation, affiliation, payments, and emerging tech, the summit officially opened on Wednesday, 11 June, with a ribbon-cutting ceremony led by Malta’s Minister for the Economy, Enterprise and Strategic Projects, Silvio Schembri.
Clinton Cutajar, CTO of digital marketing agency MediaTroopers, praised the rebrand: “The rebranding was a successful one. Everyone I meet mentions it is a great show, with great panels and a great conference.”
In addition to content and attendance, the organisation of the event itself earned high marks. Cristina Turbatu, CTO at Malta-based operator Casumo, noted, “It’s very well organised, it’s very well structured, and for me, it just feels high-end in terms of quality, so I really enjoy it.”
Cutajar added praise for the technology behind the experience: “The SBC Connect app helped a lot to schedule appointments in advance. There was no need to search around or try to coordinate elsewhere. Everything and everyone could be found in one central place.”
Dr. Eyal Loz, CPO of game studio RubyPlay, also commented on the balance between scale and accessibility: “It’s big enough to meet a lot of interesting people and have some really good meetings, and small enough to navigate easily. The organisation, the location, the panels; I’m very happy with it. It has been brilliant.”
This year’s summit also demonstrated depth in commercial firepower with an impressive 37% of attendees holding key decision-making roles. Moreover, there was strong representation from both the operator and affiliate sides, with operators bringing over 2,100 representatives, accounting for 35% of the overall audience, and 750 affiliates focused on player acquisition in the room. Both segments recorded considerable audience growth compared to last year.
Nils Andén, CEO of operator Kindred Group, commented: “I have definitely met the people that I expected to meet here, and also some people that I was surprised to see. SBC delivered on the promise to get the right people.” Rosi Bremec, COO at Game Lounge, added: “I’ve only been in the industry for three years, and I’m always looking for good people and new ideas. Events like this help me meet those people and also expand my knowledge of the industry.”
Reflecting on the milestone edition, SBC CEO & Founder Rasmus Sojmark shared: “While the numbers for this event were strong and we delivered on our promises, the most important takeaway was the undeniable excitement I witnessed while walking the show floor, entering the conference rooms, and attending the dinners and parties.
“The audience this year was electric, and the warm feedback we have received is the greatest compliment we could ask for as organisers. A massive thank you to each and every individual who made this event, in its new shape and form, a success this year.”
Malta-based leaders were especially vocal about the event’s value for the local ecosystem. Charles Mizzi, CEO of the Malta Gaming Authority (MGA), underlined the event’s broader significance: “These events help to confirm the importance of the gaming industry to the local economy.”
“I was quite impressed with the setup and the number of participants. If we remain behind our desks and do not participate in events such as this, we wouldn’t have the feel of the industry,” the MGA CEO added.
Andén remarked, “I’m based here in Malta, so this is a good opportunity for me to catch up with people from all across the industry; not only the ones that are based here, but those who travel here too. It’s also good that SBC makes a concerted effort to actually get people who represent the companies that work here in Malta. That is an important kind of differentiation point.”
Jovana Popovic Canaki, CEO of iGP, a Platinum Headline sponsor of the event, said: “One of our offices is here in Malta, and for us it’s home. We walk to the venue. We want to support local events, so the sponsorship was a no-brainer and a great honour.”
Bremec further highlighted the benefit of local hosting: “Everybody is here. The product people are here, the HR people are here. Everybody loves attending these events, so we encourage that.”
Notably, while the event featured strong local representation, with 47% of the audience based in Malta, it also demonstrated its international appeal, with 53% of attendees flying in from abroad. “This shows that the event is not just for locals, but a key opportunity to connect with European, and to some extent, international stakeholders who travel to Malta specifically to attend the event,” Sojmark said.
Beyond the vibrant expo floor, the conference segment was a highlight in its own right. Hosted across three main conference rooms and two dedicated workshop spaces, the agenda featured 17 hands-on workshops and a speaker lineup of 250 experts.
Andén commented, “I really liked the particularly dedicated track on some of the regulation challenges that affect not only me as an operator, but also affect suppliers and everyone else in the industry.” Popovic Canaki added, “Sometimes we speak too loudly and don’t let our ears work. This was a fantastic opportunity to sit down and listen to what the rest of the industry has to say.”
Andre Machado, CCO of Clever Advertising, praised the programming: “The way you are building the conference and the topics are also a mixture of what the audience is looking for. There’s real sensibility in how the programme aligns with broader industry trends.”
Turbatu reinforced the value of the educational content: “Those who didn’t attend would be missing out on high-quality workshops, which I don’t think many other conferences focus on.”
Adding a cultural edge to the event, SBC hosted the Malta debut of its signature EDM experience: the INFINITY party. Held at the island’s iconic Aria Complex and headlined by international star Galantis, the evening delivered a high-energy celebration that brought the entire industry together in style. The Malta edition joins past INFINITY showcases at SBC Summit, SBC Summit Rio, and SBC Summit Americas, which featured major acts such as Afrojack and Steve Aoki.
Apart from INFINITY Malta, SBC treated attendees to multiple evening networking events. The week began with an opening party at Infinity by Hugo’s, a beloved spot for those who had previously attended SBC’s Malta events. The organiser also hosted two invite-only dinners on Wednesday, one for C-level operators at Caviar & Bull and another for affiliates at Sole by Tarragon. On Thursday, the spotlight shifted to SBC Awards Europe, a ceremony that celebrated the achievements of the industry’s brightest companies and individuals. The week concluded with a relaxed closing party at Open Waters.
The overwhelmingly positive response from attendees highlighted not only the strength of the new format but also the growing trust in SBC’s ability to deliver high-quality, high-impact industry events. As Dr. Eyal Loz of RubyPlay summed it up: “I’ve attended almost all the SBC events over the last year, and I’m going to keep on coming back for sure. It’s nice to see the evolution of SBC. The pace at which SBC is improving, becoming more relevant, more engaging, and more dynamic truly blows my mind.”
Save the date: The show returns to the island next year, 28–30 April. For exhibition and sponsorship opportunities, contact [email protected]
The post New-look SBC Summit Malta Shows Strong International Appeal appeared first on European Gaming Industry News.
The international business group RedCore invites visitors to explore exciting career opportunities at the SBC Summit in Lisbon, taking place on 16–18 September. Throughout the event, the HR and recruitment team will be on-site to present current job openings and hold short interviews with potential candidates directly at the stand.
At Stand D185, RedCore will launch a dedicated HirePoint — a space where recruiters of the business group will conduct quick interviews and collect referrals. Scheduling a meeting will take just a few seconds via a special interactive screen. And to have conversations — in fully equipped meeting rooms.
Visitors are welcome to stop by even if they are not currently seeking a job.
“You never know which meeting could be a turning point in your career. Quite often, people come to us simply to connect and later return as candidates. At our HirePoint, you can showcase your skills, explore opportunities, and take the first step toward a career at RedCore — or simply exchange contacts to reconnect later if circumstances change. We also always appreciate referrals for talented professionals,” says Oksana Izmailova, Chief Human Resources Officer at RedCore.
RedCore is growing at a remarkable pace: in 2024 alone, the number of specialists working in its brands has increased by 58%, now exceeding 4,500 professionals. This rapid business expansion opens new opportunities and career prospects every day — both for current team members and for those eager to join.
RedCore is an international business group that PIN-UP Global has transformed into. The company operates offices in different countries and unites a diverse team representing more than 20 nationalities.
The post Explore Career Opportunities with RedCore at SBC Summit in Lisbon appeared first on European Gaming Industry News.
SBC Summit returns to Lisbon next week with its biggest edition yet, delivering 20% year-on-year growth to reach 30,000 delegates. The event will also debut fresh features addressing urgent industry priorities, alongside a renewed emphasis on hospitality.
With attendees from over 130 countries, the summit will take on its most international scope to date, introducing stages on Global and Emerging Markets and regionally focused networking spaces to spotlight opportunities across Africa, Latin America, Asia, Europe, the Middle East, and North America.
Agenda highlights include keynotes with Gary Vaynerchuk, Randi Zuckerberg, and a lineup of sporting icons, plus the launch of Tech Academies with hands-on learning in AI, blockchain, gamification, and marketing.
The expo floor, conveniently split into themed zones to help delegates navigate the 700 exhibitors across 135,000 square metres, will also feature lounges, interactive showcases, plus nine Food Festival areas offering more than 40 options. Notable names exhibiting on the floor include 1xBet, Altenar, Amusnet, Clever Advertising, Digitain, EveryMatrix, GR8 Tech, iGP, Kaizen Gaming, Optimove, PayFuture, Smartsoft, Soft2Bet and Stake.
Adding to the excitement, the show floor will also feature celebrity appearances and walkthroughs from the likes of award-winning artist Jordan Dawson, Portuguese actress and influencer Margarida Corceiro, and international footballers Cafu, Marco Materazzi, Claude Makélélé, and Marek Hamšík, among others.
Rasmus Sojmark, CEO and Founder of SBC, commented: “We are looking forward to SBC Summit returning to Lisbon next week. Last year was a huge success and taught us a lot, especially when it comes to what really connects with delegates.
“This year, we focused on the topics that matter most, from adding new stages covering global and emerging markets to dedicated academies on AI and marketing. And of course, some super star appearances to add that iconic SBC flair.”
On the educational front, the six-stage conference programme, which now includes the new Global and Emerging Markets stages, will bring together over 550 industry experts, 44% of whom are C-level executives. Affiliation and player protection will be discussed extensively, while the revamped technology stage will now include a focus on martech and payments, complementing the offerings at the Payment Expert Summit.
Adding to the event’s star-studded line-up will be the return of the Super Stage at the MEO Arena. The stage will host a series of inspirational talks from some of the biggest names in sport, including Oleksandr Usyk, Rubens Barrichello, and legendary footballers from the Legends Charity Game such as Kaká, Edwin van der Sar, Roberto Carlos, Michael Owen and Petr Čech.
Super stage attendees will also have the chance to explore the latest industry thought processes and strategies during a ‘Super CEO Panel‘ featuring the likes of Daniel Taylor (CEO International, Flutter International), Neal Menashe (CEO, Super Group), Joanne Whittaker (CEO, Betfred), Jesper Svensson (CEO, Betsson Group) and Simon Lidzén (CEO & Co-founder, Fast Track).
In the evenings, the MEO Arena will be transformed into a stage of celebration, hosting two industry award ceremonies. On Wednesday, 17 September, the venue will welcome the inaugural Affiliate Leaders Awards, a ceremony dedicated to honouring the brands driving innovation in the affiliate sector. The following evening, the industry will gather for the 12th edition of the SBC Awards. Hosted by renowned goalkeeper Peter Schmeichel, the evening will recognise the achievements of global operators and suppliers across payments, marketing, platform provision, and data.
The Affiliate Leaders Awards will also anchor the expanded Affiliate Leaders Summit, which this year runs across all three days and features a 40% larger show floor, bringing together the industry’s leading affiliates and operator affiliate programmes under one roof.
Closing the week, delegates will gather on Thursday evening for the INFINITY Lisbon Closing party, hosted at the MEO Arena. The finale will feature headline performances from EDM icons ALOK and Timmy Trumpet, ensuring the Summit concludes on a high note.
Ahead of the main event, SBC will host the Legends Charity Game on Monday, 15th September, where Portugal Legends will take on World Legends in a match aiming to raise more than €1 million for local and international charities.
Other standout features of SBC Summit include:
- Airport Registration: Collect your event badge on arrival at Humberto Delgado Airport (14–17 September) for seamless entry on Tuesday.
- SBC Connect app: Your dedicated event app allowing you to network with attendees, book meetings, view the agenda, and bookmark key sessions.
- SBC Summit Opening Party: Celebrate the start of SBC Summit at Urban Beach with headline sets from world-class DJs Joel Corry and Imanbek (VIP pass holders only).
- Media Headquarters: Uniting the industry’s leading media publications, allowing brands the chance to boost visibility through interviews, press conferences and podcasts.
- Masterclasses: Participate in expert-led masterclasses on sportsbook trading, designing engaging slot machines and Ukrainian regulation.
- First Pitch Competition: Watch five startups pitch their products for a prize package worth over €90,000.
- Numerous daytime & evening networking events.
“SBC Summit 2025 wouldn’t be possible without the incredible support of the industry. To our sponsors, exhibitors, speakers, and attendees, thank you for helping us bring to life what has truly become the greatest show in gaming.” Sojmark added.
The post SBC Summit on Track to Welcome 30,000 Attendees to Lisbon appeared first on European Gaming Industry News.
BETBY, a premium provider of innovative sportsbook solutions, will unveil a major update to its AI-powered sportsbook suite of tools, AI Labs, at the upcoming SBC Summit Lisbon 2025. The upgrade delivers enhancements across Betting Tips, Personalization, and Entertainment Feed, marking another step in BETBY’s mission to transform the sports betting experience through advanced AI.
The first major enhancement is to Betting Tips, BETBY’s tool that provides data-driven insights to help users make more informed decisions. Already covering multiple sports and esports in 25 languages, the feature now scales to 40,000 events per month, the widest coverage in the industry. Most importantly, BETBY is launching live betting tips, an industry-first that reacts to in-game data and updates recommendations in real time. This ensures players receive advice that reflects the actual match conditions, not outdated pre-match assumptions. Moreover, BETBY also shifted focus from traditional markets such as 1×2 to combined markets like “1×2 & Total”, which deliver both higher margins and stronger interaction when complemented with tips.
The second key update is the launch of the enhanced Personalization engine. Designed to tailor the betting journey to each player, the new model introduces real-time personalization that adapts instantly to bets as they are placed. By combining individual preferences with hourly, daily, and weekly trends, the system empowers operators with precise retention tools while giving players more relevant and engaging experiences.
The third enhancement is an evolution of the Entertainment Feed, BETBY’s AI-based feed for non-sporting events such as movies, series, games, TV shows, and breaking news. The feed has expanded beyond generating markets to actively monitor live developments, ensuring odds remain relevant and settlements are automated. Currently used as an alerting system for traders, this update paves the way for fully automated entertainment markets.
Additionally, BETBY’s AI-powered Risk Management system continues to demonstrate market-leading performance, now identifying the top 15% of high-risk players with 99.99% accuracy. This achievement highlights BETBY’s unique combination of speed, precision, and robust analytics in ensuring a secure and profitable operator ecosystem.
“With these upgrades, AI Labs enters an entirely new phase,” said Danil Emelyanov, Head of BETBY’s AI Labs. “We are not only increasing coverage and efficiency but also pioneering features such as live betting tips and automated entertainment markets. These innovations empower operators to engage players in ways no other supplier in the industry can match.”
The upgraded AI Labs features will be officially presented at SBC Summit Lisbon 2025, where BETBY will showcase how its AI-driven approach continues to set new benchmarks for personalization, engagement, and operator success. Attendees are invited to visit BETBY at stand C110 to experience first-hand the supplier’s comprehensive sportsbook solution and its latest innovations.
To find out more about BETBY, visit: https://betby.com/
The post BETBY TO PRESENT MAJOR AI LABS ENHANCEMENTS AT SBC SUMMIT LISBON appeared first on European Gaming Industry News.
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