Conferences in Europe
New-look SBC Summit Malta Shows Strong International Appeal
Save the date: The show will return to the island next year, from 28–30 April.
Last week, SBC Summit Malta transformed the InterContinental Hotel into a powerhouse of industry networking, bringing together 6,000 professionals from Malta and across Europe.
This year marked the debut of the event under its new identity, following the rebrand from CasinoBeats Summit. With its expanded focus covering casino, sports betting, regulation, affiliation, payments, and emerging tech, the summit officially opened on Wednesday, 11 June, with a ribbon-cutting ceremony led by Malta’s Minister for the Economy, Enterprise and Strategic Projects, Silvio Schembri.
Clinton Cutajar, CTO of digital marketing agency MediaTroopers, praised the rebrand: “The rebranding was a successful one. Everyone I meet mentions it is a great show, with great panels and a great conference.”
In addition to content and attendance, the organisation of the event itself earned high marks. Cristina Turbatu, CTO at Malta-based operator Casumo, noted, “It’s very well organised, it’s very well structured, and for me, it just feels high-end in terms of quality, so I really enjoy it.”
Cutajar added praise for the technology behind the experience: “The SBC Connect app helped a lot to schedule appointments in advance. There was no need to search around or try to coordinate elsewhere. Everything and everyone could be found in one central place.”
Dr. Eyal Loz, CPO of game studio RubyPlay, also commented on the balance between scale and accessibility: “It’s big enough to meet a lot of interesting people and have some really good meetings, and small enough to navigate easily. The organisation, the location, the panels; I’m very happy with it. It has been brilliant.”
This year’s summit also demonstrated depth in commercial firepower with an impressive 37% of attendees holding key decision-making roles. Moreover, there was strong representation from both the operator and affiliate sides, with operators bringing over 2,100 representatives, accounting for 35% of the overall audience, and 750 affiliates focused on player acquisition in the room. Both segments recorded considerable audience growth compared to last year.
Nils Andén, CEO of operator Kindred Group, commented: “I have definitely met the people that I expected to meet here, and also some people that I was surprised to see. SBC delivered on the promise to get the right people.” Rosi Bremec, COO at Game Lounge, added: “I’ve only been in the industry for three years, and I’m always looking for good people and new ideas. Events like this help me meet those people and also expand my knowledge of the industry.”
Reflecting on the milestone edition, SBC CEO & Founder Rasmus Sojmark shared: “While the numbers for this event were strong and we delivered on our promises, the most important takeaway was the undeniable excitement I witnessed while walking the show floor, entering the conference rooms, and attending the dinners and parties.
“The audience this year was electric, and the warm feedback we have received is the greatest compliment we could ask for as organisers. A massive thank you to each and every individual who made this event, in its new shape and form, a success this year.”
Malta-based leaders were especially vocal about the event’s value for the local ecosystem. Charles Mizzi, CEO of the Malta Gaming Authority (MGA), underlined the event’s broader significance: “These events help to confirm the importance of the gaming industry to the local economy.”
“I was quite impressed with the setup and the number of participants. If we remain behind our desks and do not participate in events such as this, we wouldn’t have the feel of the industry,” the MGA CEO added.
Andén remarked, “I’m based here in Malta, so this is a good opportunity for me to catch up with people from all across the industry; not only the ones that are based here, but those who travel here too. It’s also good that SBC makes a concerted effort to actually get people who represent the companies that work here in Malta. That is an important kind of differentiation point.”
Jovana Popovic Canaki, CEO of iGP, a Platinum Headline sponsor of the event, said: “One of our offices is here in Malta, and for us it’s home. We walk to the venue. We want to support local events, so the sponsorship was a no-brainer and a great honour.”
Bremec further highlighted the benefit of local hosting: “Everybody is here. The product people are here, the HR people are here. Everybody loves attending these events, so we encourage that.”
Notably, while the event featured strong local representation, with 47% of the audience based in Malta, it also demonstrated its international appeal, with 53% of attendees flying in from abroad. “This shows that the event is not just for locals, but a key opportunity to connect with European, and to some extent, international stakeholders who travel to Malta specifically to attend the event,” Sojmark said.
Beyond the vibrant expo floor, the conference segment was a highlight in its own right. Hosted across three main conference rooms and two dedicated workshop spaces, the agenda featured 17 hands-on workshops and a speaker lineup of 250 experts.
Andén commented, “I really liked the particularly dedicated track on some of the regulation challenges that affect not only me as an operator, but also affect suppliers and everyone else in the industry.” Popovic Canaki added, “Sometimes we speak too loudly and don’t let our ears work. This was a fantastic opportunity to sit down and listen to what the rest of the industry has to say.”
Andre Machado, CCO of Clever Advertising, praised the programming: “The way you are building the conference and the topics are also a mixture of what the audience is looking for. There’s real sensibility in how the programme aligns with broader industry trends.”
Turbatu reinforced the value of the educational content: “Those who didn’t attend would be missing out on high-quality workshops, which I don’t think many other conferences focus on.”
Adding a cultural edge to the event, SBC hosted the Malta debut of its signature EDM experience: the INFINITY party. Held at the island’s iconic Aria Complex and headlined by international star Galantis, the evening delivered a high-energy celebration that brought the entire industry together in style. The Malta edition joins past INFINITY showcases at SBC Summit, SBC Summit Rio, and SBC Summit Americas, which featured major acts such as Afrojack and Steve Aoki.
Apart from INFINITY Malta, SBC treated attendees to multiple evening networking events. The week began with an opening party at Infinity by Hugo’s, a beloved spot for those who had previously attended SBC’s Malta events. The organiser also hosted two invite-only dinners on Wednesday, one for C-level operators at Caviar & Bull and another for affiliates at Sole by Tarragon. On Thursday, the spotlight shifted to SBC Awards Europe, a ceremony that celebrated the achievements of the industry’s brightest companies and individuals. The week concluded with a relaxed closing party at Open Waters.
The overwhelmingly positive response from attendees highlighted not only the strength of the new format but also the growing trust in SBC’s ability to deliver high-quality, high-impact industry events. As Dr. Eyal Loz of RubyPlay summed it up: “I’ve attended almost all the SBC events over the last year, and I’m going to keep on coming back for sure. It’s nice to see the evolution of SBC. The pace at which SBC is improving, becoming more relevant, more engaging, and more dynamic truly blows my mind.”
Save the date: The show returns to the island next year, 28–30 April. For exhibition and sponsorship opportunities, contact [email protected]
The post New-look SBC Summit Malta Shows Strong International Appeal appeared first on European Gaming Industry News.
Central Europe
Mr.Booster to Showcase Growth-Driven Marketing Solutions at SiGMA Central Europe 2025 in Rome
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Full-service marketing agency mr.Booster is set to participate in SiGMA Central Europe 2025, taking place in Rome on November 4–6. With an interactive booth at the heart of the exhibition, mr.Booster will highlight its expertise in performance-driven digital marketing and invite partners to discover new ways to scale in iGaming, fintech and beyond.
Known for its integrated approach that combines media buying, SEO, influencer campaigns, creative production and data-driven retargeting, mr.Booster has established itself as a trusted growth partner for brands navigating highly competitive digital landscapes.
“SiGMA is a key meeting point for innovation and partnership. For us, it’s not just about showcasing services, but about sparking conversations and co-creating growth strategies with ambitious teams from across the world,” said Leonid Pudov, CEO of mr.Booster.
At Sigma Central Europe, the mr.Booster team will welcome visitors to explore how creativity meets performance. Guests will see the mr.Booster Ad Platform in action, learn how data-driven retargeting turns audiences into loyal players and dive into case stories that prove measurable growth is never accidental. The booth will also feature quick strategy sessions with mr.Booster experts, a vibrant entertainment corner with photo moments and exclusive merch — plus a few surprises for those ready to spin, snap and win.
This year also marks an important milestone for mr.Booster as the agency continues its expansion across European markets.
mr.Booster has been shortlisted for the SiGMA Central Europe Awards 2025 in the category INDUSTRY RISING STAR 2025, recognizing its innovative contributions to media buying, affiliate marketing and cross-channel performance strategies.
The post Mr.Booster to Showcase Growth-Driven Marketing Solutions at SiGMA Central Europe 2025 in Rome appeared first on European Gaming Industry News.
7777 gaming
Meet the Sponsors Powering the European Gaming Congress 2025 (HIPTHER Warsaw Summit)
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As the European Gaming Congress 2025 (HIPTHER Warsaw Summit) approaches, the stage is set for what promises to be the most ambitious edition in the event’s history.
This year marks a major leap forward for HIPTHER’s flagship conference in Central Europe — featuring two stages running in parallel, the launch of the HIPTHER Academy, and an expanded network of partners and supporters spanning the iGaming, tech, and compliance industries.
“This year is special! For the first time, we’re adding a second stage and launching the HIPTHER Academy.
We’re honored by the strongest support to date from industry stakeholders. We’re proud to welcome so many sponsors, underscoring a simple truth: there’s a real need for quality over quantity.” — Zoltan Tuendik, Co-Founder & Head of Business, HIPTHER.
Grand Stage Sponsor
Promatic Games
With over 27 years of expertise in slot machine creation, Promatic Games brings innovation to both land-based and online casino gaming. The company’s proprietary technologies — GamePRO, Promatic ONE, and its in-house RNG — power an extensive portfolio of slots and iGaming experiences across four continents.
Registration, Badge & Bracelet Sponsor
DATA.BET
A premium tech provider offering advanced esports and sports data feeds, DATA.BET covers 35+ disciplines, 12,500+ monthly events, and 2,000 markets. Their ultra-low latency feeds, AI-assisted modeling, and personalized data solutions make them a go-to partner for forward-thinking operators.
Lanyards Sponsor
DSTGAMING
With a decade of experience in white-label and turnkey casino solutions, DSTGAMING delivers technology for operators worldwide — from aggregation platforms and game development to secure payment gateways.
Scandinavian Legal Expertise Sponsor
Nordic Legal
A full-service law firm with a strong focus on gambling, Nordic Legal provides tailored legal strategies and compliance support for businesses navigating the Nordic region’s complex regulatory landscape.
Pen & Paper Sponsor
Evoplay
Known for redefining engagement in iGaming, Evoplay offers 250+ slots, instant, and table games — and is now expanding into bingo and lottery. Renowned for creative design and innovative promotional tools, Evoplay continues to set trends in player experience.
General Sponsors
NuxGame:
A robust B2B platform offering turnkey casino solutions, crypto payments, gamification tools, and a sportsbook covering 370,000+ annual events.
RM Legal:
A trusted Polish law firm specializing in gambling law, AML, fintech, and new technologies, supporting both operators and regulatory bodies.
Gaming In Poland:
The only company providing multidisciplinary representation for gambling entities in Poland, combining law, IT, and tax expertise.
Bukmacherzy Razem – The Polish Bookmakers Association:
Representing legally operating bookmakers in Poland, strengthening the industry’s image, and combating the grey market.
PIGBRiB – The Polish Chamber of Commerce for the Entertainment and Bookmaking Industry:
Promoting transparency, compliance, and cooperation across the sector.
Graj Legalnie Association:
Dedicated to eliminating the grey market and promoting ethical standards in Poland’s gaming and betting landscape.
7777 Gaming:
A next-generation B2B provider with 200+ innovative titles — from classic slots to multiplayer crash games and digital lottery experiences.
ComplyGuard:
An AI-driven SaaS platform by Mediastream AG designed to empower regulators and authorities in enhancing oversight and enforcing responsible gaming practices.
A Celebration of Collaboration
The unprecedented number of sponsors this year underscores a growing commitment across the iGaming and tech industries to support collaboration, education, and responsible innovation.
Each partner plays a vital role in advancing iGaming, technology, and regulatory excellence across Europe and beyond.
Still Not Registered?
There’s still time: join the European Gaming Congress 2025 in Warsaw — where leaders, innovators, and experts come together to connect, debate, and shape the future of gaming and technology.
The post Meet the Sponsors Powering the European Gaming Congress 2025 (HIPTHER Warsaw Summit) appeared first on European Gaming Industry News.
Betsson Group
Betsson to Attend SiGMA Central Europe 2025
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Betsson Group is going to participate in SiGMA Central Europe 2025, taking place in Rome, Italy, from 3–6 November. As one of the region’s most awaited iGaming conferences, SiGMA Central Europe brings together top industry leaders to explore new technologies, business opportunities and market trends shaping the future of the industry.
Betsson Group Joins the Stage at SiGMA Central Europe
Two of Betsson Group’s leaders will take the stage to discuss regulated markets, compliance and brand strategy.
4 November | 10:15–10:45 CET
Speaker: Dario Evangelista, Deputy General Counsel, Betsson Group
Panel: Licence to Launch: Winning Strategies for Entering Regulated Markets
This panel will explore key strategies for operators expanding from emerging to regulated markets, focusing on compliance, customer protection and cultural adaptation.
4 November | 13:20–13:35 CET
Speaker:Ronni Hartvig, Chief Commercial Officer, Betsson Group
Keynote: Global Power, Local Passion: Evolving Betsson’s Brand for a Regulated World
Ronni will discuss how Betsson Group has evolved its global strategy – rebranding, navigating regulation and uniting multiple brands under one identity while maintaining local relevance.
The post Betsson to Attend SiGMA Central Europe 2025 appeared first on European Gaming Industry News.
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