Latest News
Soft2Bet to Unveil MEGA-Powered Engagement Workshops and Turnkey Platform at iGB Live 2025

Soft2Bet, a leading turnkey iGaming provider that delivers high-quality products and services for online gambling operators, will exhibit at iGB Live 2025 in London on 2–3 July. Known for its data-driven iGaming solutions for player retention, which drive brand performance across the Nordic, European, and North American markets, the company will host One-on-One Workshop Sessions at Stand N46 and participate in key discussions where major market developments are explored. Attendees can explore its full-service platform alongside MEGA, the gamification layer behind recent revenue growth across its operator portfolio.
Over the past six months since ICE 2025 Barcelona, Soft2Bet has launched new brands, secured new deals, and formed strategic partnerships across key markets. During this period, the company continues to track strong operator results, with measurable gains across core performance indicators. Brands using Soft2Bet’s platform have seen a 65% increase in net gaming revenue and a 45% rise in average revenue per user. Player screen time has quadrupled. Deposit values are up 50%, with deposit frequency increasing by 30%.
These results are driven by MEGA’s real-time missions, challenges, and loyalty features, along with integrated player account management, a proprietary CMS, access to over 12,500 casino games through a single integration, a full sportsbook, a flexible payments hub, and adaptive operating models backed by no-code tools and analytics.
This momentum is reflected in the performance of Soft2Bet’s brands, including Betinia, CampoBet, ToonieBet, QuickCasino, and Don.ro. These have been recognised by major industry awards and approved by reputable regulators. Their success is further supported by a strong focus on UX and UI innovation, helping each brand to implement effective localised strategies. As a result, they have achieved leading positions in app stores, resonating strongly with local users and fans.
“iGB Live is a valuable moment to show how our technology moves beyond traditional methods of player engagement,” stated Martin Collins, Chief Business Development Officer of Soft2Bet. “We’ll be sharing real examples of how MEGA and the wider Soft2Bet platform work as a unified ecosystem where design, personalisation, and gamification come together to support stronger engagement and long-term results.”
To help prospective partners apply these results to their own operations, Soft2Bet will offer one-to-one MEGA workshops during the show. These 30-minute sessions, led by Sales Director Nicolas Campano and Senior Sales Managers Ross Main and Slobodan Georgijevski will run across both exhibition days and offer a hands-on look at how MEGA drives engagement, retention, and player value. Slots are limited and can be booked in advance at https://www.soft2bet.com/mega.
The post Soft2Bet to Unveil MEGA-Powered Engagement Workshops and Turnkey Platform at iGB Live 2025 appeared first on European Gaming Industry News.
Europe
Hölle Games Goes Live with Starcasino in the Netherlands, Bringing German-Crafted Slots to Dutch Players

Reading Time: 2 minutes
Hölle Games, the Berlin-based video slots studio with a proud “Made in Germany” identity, has officially launched its content with StarCasino.nl, one of the Netherlands’ most recognised online casino brands. This partnership marks an important step in the company’s expansion into regulated European markets and introduces Dutch players to Hölle Games’ distinctive blend of classic slot design and innovative creativity.
With this integration, StarCasino.nl’s Dutch customers can now experience Hölle Games’ most popular titles, including Fruits, Reel Wolf and Hellish Seven. Known for their striking character artwork, immersive themes and high-quality audio-visual design, the games combine a nostalgic slot feel with modern entertainment value.
The collaboration between Hölle Games and StarCasino.nl is built on a shared commitment to safe, responsible, and regulated entertainment. For StarCasino.nl, the addition of Hölle Games’ content strengthens its mission to offer Dutch players both variety and quality, with a focus on memorable gameplay experiences.
Robert Lenzhofer, CEO of Hölle Games, commented: “We are thrilled to bring our games to the Netherlands in partnership with StarCasino.nl. Dutch players will now be able to enjoy our titles, which combine German craftsmanship, creative design and reliable performance. This launch highlights our focus on delivering entertainment in regulated European markets and reflects our growing momentum as a studio.”
A spokesperson for StarCasino.nl, Pieter van den Bos, Director at Starcasino, added: “At Starcasino we want to bring our customers the best that online slots have to offer. By adding Hölle Games to our library, we are enriching our portfolio with content that is fresh, visually distinctive and highly entertaining. We are confident that Dutch players will embrace these titles just as much as audiences in other European markets.”
The partnership underlines Hölle Games’ position as a rising force in the iGaming industry and confirms Starcasino’s dedication to offering its community access to leading international content. Together, both brands are set to deliver a more engaging and enjoyable experience for players across the Netherlands.
The post Hölle Games Goes Live with Starcasino in the Netherlands, Bringing German-Crafted Slots to Dutch Players appeared first on European Gaming Industry News.
AI
AI isn’t replacing creativity in gaming – it is democratising it

Reading Time: 3 minutes
Tom Smallwood, Chief Commercial Officer at OpenSlots
The growth of AI in the industry is a talking point you cannot ignore. From sceptics to those convinced it will have a big role to play, AI dominates discourse. However, it is widely accepted that it will play a significant role in product development. In our industry, the biggest misconception is that AI will replace creativity in game development. In my experience, it has the power to do the exact opposite. I’ve watched countless studios struggle with the same challenge of transforming creative vision into market-ready slot games without requiring a six-figure budget a six-month timeline only to fail to achieve distribution. Yet that’s exactly what the traditional route to market looks like now.
AI is removing the technical barriers that risk keeping creative minds locked out of our industry. At OpenSlots, we’re beginning to see firsthand how AI can help turn a game creator’s ‘napkin sketch’ into a playable prototype in a fraction of the time.
The hidden costs of traditional slot development
The harsh reality facing game creators today is staggering. Developing and distributing even a basic slot requires substantial budgets and months of specialised expertise. Factor in regulatory compliance, RNG certification, and multi-platform optimisation, and smaller studios face insurmountable barriers.
These costs aren’t just financial, they affect the creative output too. When a single game requires months of mathematical modelling, extensive asset creation, development and technical integration it is inevitable that innovation stagnates. Game developers tend to play it safe, but even then, they risk not getting any ‘airtime’ in the face of the overwhelming quantity of games released by larger studios. The result is a market flooded with similar games, from the same providers, while innovative ideas never see daylight.
The OpenSlots approach
At OpenSlots, we are building a platform aimed at non-technical professions in which every element of the development process is optimised. Our AI-powered system lets operators and game designers create professional slot games through an agentic interface and AI-powered game creation workflows all on a tried and trusted RGS. You describe your vision, say, a high-volatility Norse mythology theme with cascading reels, and OpenSlots, backed by human expertise, handles everything from the creation of your game design document to the game build itself. We even have an WYSIWYG editor prior to publishing.
Real democratisation means accessible innovation
True democratisation isn’t just about making existing processes slightly easier, it is about changing who can participate. When we enable game creators to describe their vision in natural language and watch AI generate playable prototypes, we’re not replacing human creativity, we’re amplifying it. The most successful implementations don’t replace human expertise, they eliminate tedious and costly tasks that prevent creative professionals from focusing on innovation. This is as true for an operator as a studio. We do not see AI as a magic wand, to make everything easy, especially in a highly regulated industry. However, it is an enabler that can create a certain originality and independence for B2Cs and a voice to smaller game design studios.
Why this matters now
The timing for this transformation couldn’t be more critical. The slots market generates over half of total casino revenue, with operators facing pressure to deliver personalised, engaging content at speed. As mobile gaming dominates consumer spending and competition grows, the traditional development model can’t keep pace with market demands.
This creates an opportunity for platforms that can democratise game creation while maintaining quality and compliance. The industry needs solutions that allow rapid iteration and testing, branded content creation, and market-specific customisation, all without the costs that have historically limited who can participate in game development.
Building the future of game creation
The winners in this transformation won’t be the companies with the most advanced AI algorithms. They will be the ones who best understand how to apply AI practically to real challenges.
The future belongs to platforms that combine industry knowledge with cutting-edge AI capabilities. It’s not about auto-generating second rate game assets, just to for the sake of speed and cost, but leveraging the power of AI to amplify human expertise and give the chance for innovation. In many ways we are giving people the chance to make mistakes. And that, of course, is how we grow.
The question isn’t whether AI will transform gaming development. It’s whether we allow the broader ecosystem be part of that transformation or left behind by it.
The post AI isn’t replacing creativity in gaming – it is democratising it appeared first on European Gaming Industry News.
Aerobet
Bet on Games Presents Its Gaming Universe

Reading Time: 2 minutes
Bet on Games announces the expansion of its very own gaming ecosystem—positioned as a true “universe of games.” With a single API, operators gain access to more than a hundred titles across multiple genres: crash games, slots, lotteries, and hybrid formats. Each game is presented as a unique “planet” with its own character and dynamics, giving operators a broad spectrum of content and players a diverse gaming journey.
At the heart of this universe lie crash games—the driving force behind today’s industry growth.
- Aerobet is all about takeoff and risk. Players place their bets before launch, and as the airplane climbs, the multiplier rises. The challenge is to cash out before the plane disappears from the screen. Its simple mechanic, built around an ever-increasing multiplier, makes every round unpredictable and full of suspense.
- BarioJet takes players into an arcade-style adventure. Here, the hero with a jetpack keeps flying higher while the multiplier grows each second. The task is to secure the winnings before the character soars away. The fast pace and transparent mechanics turn every session into a thrilling test of reflexes.
In the slots category, Bet on Games continues to build on classic formats. A standout example is Monkey Magic 2: Choice—a 6-reel slot inspired by mythology. With its striking visual style and bonus features, it has become one of the central planets in the Bet on Games universe.
Key advantages of Bet on Games:
- Single API for seamless integration
- 100+ titles in the portfolio
- Familiar mechanics in a fresh format
- Bonus features and in-game enhancements
- Modern visuals and adaptive design
In this way, Bet on Games offers not just standalone products but an entire ecosystem—a universe where every game is part of a greater whole. For operators, this means streamlined integration and stronger player engagement. For players, it’s the constant thrill of discovering new worlds.
And the Bet on Games universe is still expanding—with new “planets” and ever-fresh gaming experiences on the horizon.
The post Bet on Games Presents Its Gaming Universe appeared first on European Gaming Industry News.
-
Canada7 days ago
New Online Casinos Canada 2025: RoboCat Casino Best in Canada
-
Common Commitment of Care for Problem Gambling6 days ago
IBCB Launches Common Commitment of Care on Problem Gambling
-
Asia6 days ago
BETBY EXPANDS ASIAN MARKET PRESENCE THROUGH PARTNERSHIP WITH BROADWAY PLATFORM
-
Central Europe6 days ago
GGL Warns: Illegal Online Gambling Puts Young People in Particular at High Risk of Addiction
-
Blueprint Gaming6 days ago
Blueprint Gaming casts the net wider with Fishin’ Frenzy Even Bigger Fish 3 Megaways™ Rapid Fire Jackpots™
-
Booming Games6 days ago
Leprechaun Riches Await in Greedy for Gold Power Hit
-
Australia6 days ago
NICC extends The Star manager’s term for six months
-
40 Art of Gold 6 Reels Dice Edition6 days ago
Amusnet Releases 40 Art of Gold 6 Reels Dice Edition