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Optimove Announces Opening of APAC Operations; Appoints Jack Wheeler to Lead the Region

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Optimove, the leader in Positionless Marketing and the #1 player engagement platform in iGaming, today announced that after more than two years of activity in the Asia-Pacific region, it has opened operations in the region with two offices. iGaming veteran, Jack Wheeler, has been appointed the Head of APAC.

Wheeler brings more than ten years of experience in enterprise sales, SaaS innovation, and iGaming. He most recently served as Co-Founder and COO of PRLY, a community-based SaaS platform for the sports and iGaming sectors. His prior roles include leadership positions at Salesforce, where he helped drive APAC initiatives, as well as advisory roles with iGaming syndicates and equity positions in multiple Asia-based iGaming start-ups.

“Jack brings an exceptional mix of entrepreneurial drive, enterprise experience, and regional expertise to Optimove,” said Motti Colman, VP of Revenue at Optimove. “His deep understanding of both the iGaming and sports industries, paired with his proven ability to scale partnerships in APAC, makes him the ideal leader for our expansion in this fast-growing market.”

As Head of APAC, Wheeler will focus on growing Optimove’s presence among iGaming operators across the region.

“This is a pivotal moment for iGaming in APAC,” said Wheeler. “The fast growth across the region, particularly in the Philippines and Malaysia, presents a major opportunity for brands to scale smarter, faster, and more profitably. Optimove’s experience in helping operators grow across the globe will be a boon to APAC operators as they map out their strategy. Optimove’s Positionless Marketing approach, and the fact that it is the number one engagement platform in iGaming, makes this especially exciting to me.”

Optimove’s APAC expansion comes in response to rising global demand for unified marketing platforms that combine data, automation, and personalization at scale. By enabling marketers to independently launch personalized, real-time campaigns, Optimove is transforming how iGaming operators grow player relationships and lifetime value.

A key offering for the region is Optimove’s Ignite+ program. The comprehensive program is designed to accelerate growth for emerging iGaming and sports betting operators. It offers exclusive access to Optimove’s #1 Player Engagement Platform, along with expert CRM guidance, actionable insights, and proprietary industry benchmarks. Optimove Ignite+ empowers operators to enhance player engagement, improve marketing efficiency, and scale efficiently in a highly competitive market.

In addition to being the APAC Lead, Jack Wheeler is a Senior Account Executive at Optimove.

The post Optimove Announces Opening of APAC Operations; Appoints Jack Wheeler to Lead the Region appeared first on Gaming and Gambling Industry in the Americas.

Celtic Coins

Spinomenal expands Hold & Hit 3×3 series with Celtic Coins

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Leading iGaming content provider Spinomenal has launched its newest release, Celtic Coins – Hold & Hit 3×3, expanding its popular Hold & Hit 3×3 series with a charming Irish twist.

Set against a lush emerald backdrop with a golden border, the game pairs a light-hearted, Irish-inspired soundtrack with a visually engaging 3×3 reel layout. Players encounter a golden Pot of Gold Wild, substituting for all symbols except the Bonus and Bonus Collect. The Bonus symbol appears on reels one and three, while the Bonus Collect is exclusive to reel two.

Landing a Bonus Collect alongside one or more Bonus symbols triggers the Bonus Game, where the triggering symbols remain locked in place. Players fill empty spots and can earn multipliers ranging from x1 to x15 of the total bet. Jackpots include the Mini (x25), Minor (x50), Major (x150), and Grand Jackpot (x1000), with the chance to win up to x5000 the total bet for hitting the maximum. Every Bonus or Bonus Collect symbol refreshes the spin counter to three, keeping the excitement high.

Additionally, the Bonus Blast Feature can activate randomly during the base game, adding more Bonus and Bonus Collect symbols to help trigger the Bonus Game.

Omer Henya, Co-CEO of Spinomenal, said:
“Celtic Coins – Hold & Hit 3×3 is another classy addition to our growing Hold & Hit 3×3 series. The coin-locking feature is on the money and makes for an incredibly exciting reel experience that is perfectly complemented by the jackpots and multipliers on offer.”

The launch reinforces Spinomenal’s commitment to innovative, feature-packed slots that combine visually rich themes with rewarding gameplay mechanics.

The post Spinomenal expands Hold & Hit 3×3 series with Celtic Coins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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ACE System

ACE System Partners with QTech Games to Foster a Commercially Aligned Platform Strategy

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ACE System, a next-generation iGaming platform provider focused on commercial alignment and selective partnerships, has announced a strategic agreement with QTech Games, the leading game aggregator for emerging markets.

Under the partnership, QTech’s extensive global content portfolio will be integrated into the ACE platform, significantly strengthening its scalable and performance-driven offering.

ACE System was founded on a simple principle: alignment. Rather than positioning itself as a volume-focused infrastructure provider, the company operates on a collaborative “you grow, we grow” philosophy — partnering with ambitious operators and building complementary commercial models that reward long-term performance and sustainable growth.

William Lovqvist, Chief Commercial Officer at ACE System, said:
“We built ACE to challenge the traditional platform model. Operators today need more than just technology — they need true alignment with their partners. QTech shares that mindset through its focus on speed, flexibility and strong commercial depth. This partnership strengthens our ability to deliver a competitive and scalable ecosystem designed for operators who are serious about growth.”

Philip Doftvik, CEO of QTech Games, added:
“ACE System’s commercially aligned and boutique-focused strategy represents a compelling addition to the platform landscape. We’re pleased to support their growth through our aggregation technology and extensive global content network.”

As ACE System continues to expand its network of strategic partners, the company remains focused on building a premium, performance-led platform environment tailored to operators seeking flexibility, operational efficiency and long-term scalability.

The post ACE System Partners with QTech Games to Foster a Commercially Aligned Platform Strategy appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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DEGEN Studios

Hub88 joins forces with iGaming ‘mavericks’ DEGEN Studios to bring high-impact slot releases to global operators

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Hub88 has strengthened its content offering through a new partnership with DEGEN Studios, an emerging supplier renowned for its fast-paced and fearless gaming experiences. The collaboration brings DEGEN’s unconventional titles to Hub88’s platform, enabling operators to deliver sharp, dynamic content designed to engage modern players.

With a focus on community-driven features and unique in-game rewards, DEGEN’s slots are truly “built by gamers, for gamers”, providing standout content in an increasingly competitive market. The studio’s full portfolio — including Raider Riches, Rave Riot, Sunset Showdown, and upcoming titles 88 Treasures and Vendetta Fury — will be available to Hub88’s operator network via a seamless API, offering bold and fast-paced gameplay experiences.

As part of the partnership, Hub88’s network will gain early access to DEGEN’s content, with additional games and features set to roll out throughout the year. The collaboration reinforces Hub88’s commitment to curating a content library that challenges predictability and pushes the boundaries of traditional gaming.

Leadership Commentary

Ollie Castleman, Managing Director of Hub88, said:

“We are committed to supporting studios that challenge convention and bring fresh energy to the market. DEGEN Studios’ bold releases stand out for their creativity and player-focused design. By integrating their portfolio, we’re enhancing our aggregation platform with distinctive, high-impact content that helps operators differentiate in increasingly competitive markets.”

Danny Gordon, Head of Studio at DEGEN Studios, added:

“DEGEN was founded on the belief that iGaming needs mavericks. Too many titles play it safe, relying on familiar mechanics and predictable loops, and we’re determined to push beyond that. Our partnership with Hub88 gives operators access to content that refuses to blend into the lobby. Their global reach and modern infrastructure make them the ideal partner to help us continue reshaping the slots landscape.”

The post Hub88 joins forces with iGaming ‘mavericks’ DEGEN Studios to bring high-impact slot releases to global operators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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