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InsaGames Launches with Innovative Data-Lite Gaming Solutions for Emerging Markets

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InsaGames, a proudly South African-based iGaming start-up, today announces its official global launch, introducing a dynamic new offering to the international iGaming landscape. Specialising in the development and distribution of top-tier, data-efficient mobile gaming solutions, InsaGames is uniquely positioned to meet the specific needs of emerging markets — producing captivating content that creates real value for both operators and players.

With a focus on Africa, Latin America, Asia, and the Middle East, the company’s mobile-first, data-savvy technology allows players to enjoy premium quality entertainment without the burden of high data costs or the need for high-end devices.

Headquartered in Illovo, Johannesburg, InsaGames is powered by a cross-continental team that blends deep local insight with world-class technical expertise. This unique combination enables the company to achieve new standards in gameplay engagement, performance, and accessibility — all tailored to regions where bandwidth constraints and connectivity issues are common. With titles up to three times lighter than the industry average, InsaGames ensures its games remain responsive and engaging, especially in areas facing real-world challenges such as inadequate infrastructure and high data costs.

InsaGames launches with a robust portfolio of 13 ultra-lite Instant Games, spanning genres including crash, casino, slots, sports, casual, and number-based formats. This follows a successful soft launch and sustained rollout of its games with leading operators across 23 countries in Central and West Africa, as well as the Caribbean. Most recently, a landmark partnership with OdiBets in Kenya marks InsaGames’ official entry into East Africa — with further launches underway across Ethiopia, Tanzania, Uganda, eSwatini, Mozambique, and Lesotho.

“We saw a clear gap in the market for games designed around the specific realities of emerging regions,” says Sanele Mopai, Head of Online at InsaGames. “Our products are mobile-first, ultra-lite, and fully optimised for players in markets where bandwidth and device limitations are a daily reality.
We’ve already seen 40% month-on-month growth in turnover across our live markets — a clear demonstration of the significant value we’re delivering to our partners.”

The East African launch with OdiBets Kenya marks a major milestone for InsaGames.
“What impressed us most was the diversity of InsaGames’ portfolio and the intuitive, lightweight gameplay,” says Benedict Murithi, Head of Marketing at OdiBets. “Our priority is delivering seamless, high-quality entertainment to our players — and InsaGames has achieved exactly that.”

Looking ahead, InsaGames is set to continue its growth with a steady pipeline of new titles due for release next month. The company will also introduce integrated promotional tools — including jackpots, free spins, and cash drops — designed to incentivise players and operate effortlessly within its data-lite environment.

In a market where content is often retrofitted for new audiences, InsaGames takes a ground-up approach — prioritising local needs, player behaviour, and ease of play. Its in-house game studio offers bespoke content creation, allowing operators to co-develop games tailored to reflect cultural nuance, language preference and local relevance— offering partners a powerful tool to enhance engagement and long-term retention to secure market dominance.

By combining technical excellence with a deep understanding of local players and their on-the-ground realities, InsaGames has transformed common market inefficiencies into competitive advantages — helping operators differentiate themselves and deliver more competitive, mobile-first entertainment.

“Our localisation-first approach, backed by a skilled and experienced team, positions InsaGames as the partner of choice for operators looking to unlock new opportunities and drive growth in high-potential, underdeveloped markets.”

The post InsaGames Launches with Innovative Data-Lite Gaming Solutions for Emerging Markets appeared first on European Gaming Industry News.

David Nilsen Editor-in-Chief at Kongebonus

Kongebonus Awards 2025 Winners Announced

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Kongebonus, the premier provider of iGaming news and all things casino and betting in Norway, has revealed the winners of the Kongebonus Awards 2025, with this year’s outcomes disclosed alongside ICE Barcelona.

The Kongebonus Awards, the sole iGaming awards from Norway, are determined by a mix of votes from actual players nationwide and editorial assessments, with this year’s edition reflecting a noticeable change in both reach and participation. The awards garnered a total of 1,192 verified votes, reflecting a 25% rise from the previous year, highlighting their increasing significance for players and industry stakeholders.

Among those rejoicing in triumph this year, Print Studios earned the prestigious Best New Slot award for Uncle Profit. Filip Wargeus, Chief Commercial Officer at Print Studios, stated: “This is incredibly meaningful to us. It’s a genuine reflection of the entire team that our efforts are succeeding and are valued by fans, players, and communities.

ELK Studios was acknowledged as the Most Innovative Game Developer, obtaining 24.75% of the votes, with Jacob Nordwall, Head of Marketing at ELK Studios, stating: “Winning the Most Innovative Game Provider award in 2025 from the Kongebonus Awards is significant for us, particularly since it is solely determined by the Norwegian player community. This strongly shows that our efforts are valued and genuinely connect with players in Norway, and that our commitment to remaining innovative and advancing the industry is being acknowledged.”

Other significant winners featured Push Gaming, recognized as Best Game Developer 2025, while Pragmatic Play’s Gates of Olympus earned the Readers’ Hall of Fame accolade. In contrast to the other categories, the Hall of Fame honors games that have established enduring popularity and attained legendary status throughout time.

David Nilsen, Editor-in-Chief at Kongebonus, said: “The purpose of the Kongebonus Awards is to showcase which studios, games and suppliers have genuinely stood out over the past year. We are not only looking at commercial success, but at quality, innovation and how well experiences are delivered to players. Because the results are shaped by open voting from Norwegian players, the awards reflect what truly resonates with the community while still maintaining a strong industry perspective.”

The post Kongebonus Awards 2025 Winners Announced appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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155.io Breaks the Mold Again, Introducing the CCTV Game Genre via Rush Hour

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155.io, the live content studio transforming real-world games, has launched CCTV.Game, an innovative genre created entirely from live CCTV footage collected worldwide. The category debuts with its inaugural title, Rush Hour. The live game operates around the clock to convert real-life traffic into immediate viewing and wagering entertainment.

The CCTV Game signifies a new path for 155.io, broadening its chaos-oriented philosophy into completely live, real-world settings. Created using numerous live CCTV feeds from around the globe, the game transforms everyday activities into quick, engaging, and immediately bettable entertainment.

Running nonstop, Rush Hour enables players to wager on straightforward, distinct results during rounds lasting under a minute – such as the number of cars that cross a junction or the quantity that turns left or right within a specified timeframe. Each round is dynamic, spontaneous, and influenced by the organic rhythms of the world, instead of standard RNG methods.

Rush Hour’s live recordings feature diverse locations such as Sydney, Swindon, Arizona, and Taipei, as well as landmarks like Patong Beach in Thailand and Abbey Road in London. From everyday crossroads to landmark locations, the entire world transforms into the game board. Crafted for mobile devices, Rush Hour is immediately comprehensible and genuinely engaging, providing a much-needed option to conventional casino formats. CCTV Game embodies 155.io’s fundamental philosophy: chaotic reality, straightforward games, and entertainment designed primarily for mobile.

The launch enhances 155.io’s attraction to the upcoming player generation, merging live-stream culture with instant betting features.

CCTV Game and Rush Hour can now be accessed via Hub88 or through direct integration.

Sam Jones, Founder & CEO of 155.io, commented: “Rush Hour is the first expression of our CCTV Game genre – think Big Brother blended with Polymarket. It’s completely live, and the world is now our studio. CCTV.game takes real-world chaos and turns it into something instantly playable and genuinely entertaining – this is content the next generation will queue up to try.”

He added: “Once you realise the entire world can be a live game feed, there are no boundaries. Live traffic content is just the start – from live wildlife to iconic sporting locations – we’re only just setting off on our journey of what real-world chaos entertainment can be.”

The post 155.io Breaks the Mold Again, Introducing the CCTV Game Genre via Rush Hour appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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MGA Games Launches Poseidon’s Orb Slot Featuring Sticky Wilds and Free Spins

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MGA Games, a prominent Spanish firm specializing in content creation for international casino operators, will debut Poseidon’s Orb on January 28, its latest video slot for the .com markets. This title encourages players to join an explorer on an epic quest to find the legendary city of Atlantis.

The game is a Video Slot with 5 reels and 3 rows, offering 10 paylines, and includes Wild and Scatter symbols that activate Free Spins. A remarkable aspect is the Sticky Wilds mechanic in the Free Spins round—an inventive element that boosts thrill and raises winning possibilities. It additionally includes an optional purchase of Free Spins, adjustable for each operator.

The theme of Poseidon’s Orb, drawn from global myths and legends, aims to attract a diverse audience of players. Its stunning visuals and film-inspired score further guarantee an engaging experience brimming with thrills and rewards.

Classified under popular themes like “Adventure,” “Mythology,” “Treasures,” and “Fantasy,” this latest MGA Games Video Slot serves as a valuable enhancement to any operator’s collection, improving player retention and profits, while the Free Spins purchase feature offers an extra revenue opportunity.

The post MGA Games Launches Poseidon’s Orb Slot Featuring Sticky Wilds and Free Spins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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