Latest News
Scientific Games Builds on Digital Lottery Momentum with Key Executive Hires
Company Continues Investment in Globally Expanding Digital Lottery Business
Scientific Games, the world’s largest lottery games company, is bolstering its digital leadership team with the appointment of two seasoned executives, underscoring its continued investment in its globally expanding digital business.
Keshav Pitani joins Scientific Games as Senior Vice President, Digital Games, bringing extensive experience in content, product development and innovation. He previously served for seven years as Senior Director of Product Development for Bally Technologies until its acquisition by Scientific Games Corporation in 2014.
Laura Higgins has been named Vice President, Customer Success & Strategy for the Company’s global digital team. She brings more than 20 years of experience in e-commerce, general management, strategy, product, marketing and finance from leading companies such as Procter & Gamble, Shutterfly, Albertsons and Gartner.
“Our Digital team is experiencing strong momentum and we’re building an adaptable organization with a clear focus on the future,” said Matt Lynch, President, Digital for Scientific Games. “We are thrilled to welcome top-tier digital experts like Keshav Pitani and Laura Higgins. Their addition to our team reflects our continued investment in innovation, which is key to long-term sustainability for our lottery customers worldwide through consumer-centric digital programs.”
Pitani will lead Scientific Games’ digital games and SG Content Hub strategy, leveraging his expertise across digital game studios and partnerships to drive innovation and growth. A proven leader in managing creative and technology teams, Pitani has a strong background in developing game studios, delivering omnichannel content and designing scalable platforms. His prior accomplishments include playing a critical product strategy role in Scientific Games Corporation’s 2022 launch of Light & Wonder and the company’s successful entry into the U.S. and Canadian video lottery markets. Pitani has successfully launched creative digital and retail product verticals, designed a real-time AI product for high-speed casino play activity, and developed the satellite communication sub-system used in Boeing 737s and 747s.
Higgins spent most of her career identifying new growth opportunities in the consumer product goods, digital and ecommerce sectors, building and running new businesses. She has a proven track record of unlocking growth and loyalty through a deep understanding of customers and marketplaces. At Procter & Gamble, Higgins led the launch of several new consumer products as a Brand Director within Home Care. As General Manager of Category Expansion at Shutterfly, she drove new category development. Most recently, as Vice President of Shopper Engagement Platforms at Albertsons, she led a team that launched highly successful digital programs integrating retail consumer experiences and leveraging AI-powered assistant innovations.
Scientific Games is a trusted partner to more than 30 lotteries globally with iLottery solutions, including in the U.S., Canada, UK, Denmark, Germany, France and Turkey. With operations on five continents, the company provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries worldwide.
The post Scientific Games Builds on Digital Lottery Momentum with Key Executive Hires appeared first on European Gaming Industry News.
Latest News
Thunderkick evolves psychedelic series with third chapter Pink Elephants Trinity
Reading Time: 2 minutes
Deeper progression mechanics level up win potential to 14,000x
Independent slots studio Thunderkick has launched Pink Elephants Trinity, the third instalment of its mystical franchise, where six bonus game levels unveil a journey towards deep synesthetic immersion.
The Swedish supplier has traded the desert landscape and starry sky for an ethereal jungle backdrop, where a tribe of monkeys gather around the Pink Flame for a ritual honouring the Pink Elephants.
The Mystery Lightning feature can strike at any time during the base game, randomly distributing up to five peanut scatters across the reels to increase the chance of triggering the bonus round.
The peanut scatter is the active ingredient that gives substance and flow to the bonus game. A minimum of three grants entry to the six-level round, the first of which activates the peanut collection mechanic. Peanuts attached to Pink Elephants and scatters are accumulated in a meter, and landing two or three scatters simultaneously multiplies the number of peanuts by 2x or 3x.
The goal of the bonus game is to gather 144 peanuts to the Pink Triangle Apex, where the round reaches its climax and the spirit of the Pink Elephants descend. Potential is levelled up with the addition of a seventh centre reel, expanding the number of ways to win to 16,384, and removing all symbols except the Pink Elephants to enhance potential payouts.
During the bonus game, players meet three spirit animals associated with shamanic tradition. These work in symbiosis to alchemise and level up potential through a Sticky Wild mechanic, and as is synonymous with the Pink Elephants franchise, results in a standout ascension event.
The number of bonus-triggering scatters determines how many spirit animals will be activated at the start of the round, with the maximum of three occurring when six scatters trigger the feature. Four ante bet options also increase the likelihood of entering the bonus by three to 144 times, granting the player greater control of their experience.
Pink Elephants Trinity is the latest involution of a popular Thunderkick series, building on the spiritual ambience and vibrant colour palette with a high-impact progressive bonus round that takes the experience to the next level.
Viktor Johansson, Slot Game Creator at Thunderkick, said: “The Pink Elephants brand has been a strong and memorable performer for us since the original debuted in November 2017. With each iteration, we have layered in new elements and perspectives into the realm to enhance the experience while staying in touch with its heritage.
“Trinity retains those signature audiovisual aspects for continuity, while expanding the multi-level-up bonus to maximise anticipation, mystery, excitement and variation. With the updates in Pink Elephants Trinity, we feel closer to the heart of the dreamlike synesthetic universe than ever before.”
The post Thunderkick evolves psychedelic series with third chapter Pink Elephants Trinity appeared first on European Gaming Industry News.
Latest News
WinSpirit Redesigns VIP Experience to Drive Retention and Long-Term Player Value
Player loyalty is evolving — and so is WinSpirit’s approach. They’ve unveiled a fully redesigned VIP program, merging loyalty mechanics and exclusive rewards into one clear, gamified journey. The goal? Drive deeper engagement, long-term satisfaction, and higher lifetime player value (LTV) through transparency and simplicity.
This combination of permanent progression and time-limited campaigns positions WinSpirit’s VIP Club as a modern retention tool — one designed to reduce churn while giving players a clearer sense of achievement.
Data-Driven Response
The updated VIP model is a direct response to user behavior and feedback. WinSpirit observed that, for some users, the previous program might have been a little complex — primarily due to separated loyalty levels and the pressure of maintaining temporary statuses. So the brand decided to simplify the progression path.
“We consistently listen to our players, and their desire to retain earned progress was clear,” said a WinSpirit representative. “This redesign is our commitment to them—we’re replacing complexity with simplicity, ensuring every player feels valued and their long-term journey is rewarding.”
How the New VIP Club Works
The redesigned VIP Club merges lifetime progress with seasonal engagement to create a system that rewards both consistency and activity. Players unlock a permanent VIP status that never resets — a key benefit that builds trust and long-term motivation.
On top of this, rotating seasonal levels introduce fresh challenges and time-limited bonuses that keep engagement high. Even when players take a break, their status stays — removing pressure and encouraging steady play.
All progression and rewards are tracked in a centralized VIP dashboard, giving players full visibility and control without the need to contact support. This clarity minimizes friction and churn.
Seasonality as a Strategic Engagement
WinSpirit’s new format introduces quarterly campaigns, each with a dedicated theme and bonus structure. The current activation, Flame of Thrill, designed to re-ignite player motivation during autumn campaigns, features:
- Increased cashback tiers and deposit insurance
- Personalized bonuses and access to exclusive promotions
- Limited seasonal rewards and much more
Even for long-term players, these rotating seasons bring something new — keeping the program exciting well beyond the first few tiers.
Why It Matters for Business
From a business perspective, the redesigned VIP Club introduces several measurable advantages:
- Increased retention (reduced status loss anxiety).
- Higher LTV (steady progression over time).
- More consistent activity (recurring seasonal goals).
- Fewer negative touchpoints (clear rules).
The introduction of a permanent VIP threshold (VIP Iron) creates a strong psychological anchor for re-engagement — aligning well with known gamification strategies in product design.
Overall, WinSpirit’s transformation reflects a broader commitment to listening to players. The brand is shifting toward a more sustainable model that fosters long-term relationships through clarity, fairness, and flexible progression. It’s a big step toward a smarter, player-first future — where loyalty is truly rewarded, and progress never goes unnoticed.
Canada
Group from Ts’elxwéyeqw Tribe and Great Canadian Entertainment Announce Agreement for the Acquisition of Elements Casino Chilliwack
Great Canadian Entertainment and a consortium group of certain communities from the Ts’elxwéyeqw Tribe, through an entity affiliated with Ts’elxwéyeqw Tribe Management Ltd. (the “Ts’elxwéyeqw Group”), announced that on November 7th, 2025, they entered into a definitive agreement for the purchase by the Ts’elxwéyeqw Group from Great Canadian Entertainment of Elements Casino Chilliwack, one of the premier gaming and entertainment destinations in the Fraser Valley region of British Columbia.
The Ts’elxwéyeqw Tribe constitute seven First Nation communities and are the First People of the Chilliwack River watershed. The transaction represents a transformational milestone for the communities within the Ts’elxwéyeqw Group.
Elements Casino Chilliwack serves guests across the Fraser Valley and is Chilliwack’s top destination for gaming and entertainment, featuring over 300 slots, live and electronic table games, bingo, dining, live entertainment and more.
The closing of the transaction remains subject to customary closing conditions and the receipt of regulatory and other approvals. Under the terms of the definitive agreement, Great Canadian Entertainment will continue to provide transitional services and support to the Ts’elxwéyeqw Group for a period following closing.
“This purchase marks an exciting milestone for our Nations and for the entire territory. By coming together in partnership, we are not only investing in a strong business opportunity, but also in the future of our people. The revenues generated through this acquisition will help strengthen our communities, create new opportunities, and ensure our Nations continue to play a leading role in the local economy. Additionally, we believe that local community-based ownership of Elements Casino Chilliwack will further strengthen the broader Fraser Valley community and economy. It’s a proud moment that reflects how Indigenous leadership and collaboration can build a stronger, more inclusive future for everyone,” said Chief David Jimmie, Chief of Squiala First Nation and President of Ts’elxwéyeqw Tribe Management Ltd.
“We are very excited to have entered into this agreement with the Ts’elxwéyeqw Group. We have had the privilege of being part of the Chilliwack community since we opened Elements Casino Chilliwack in 2012, and we believe that under the Ts’elxwéyeqw Group’s stewardship, the business will begin an exciting new chapter. For the team members and guests of Elements Casino Chilliwack, and the local community, we can think of no better owner for the business. We look forward to the closing and then working with the Ts’elxwéyeqw Group team during the transition period,” said Matt Anfinson, CEO of Great Canadian Entertainment.
McCarthy Tétrault LLP is acting as legal advisor and KPMG Corporate Finance Inc. is acting as financial advisor to the Ts’elxwéyeqw Group. McMillan LLP is acting as legal advisor to Great Canadian Entertainment.
The post Group from Ts’elxwéyeqw Tribe and Great Canadian Entertainment Announce Agreement for the Acquisition of Elements Casino Chilliwack appeared first on Americas iGaming & Sports Betting News.
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