Platform strengthens its mobile presence with an official app that promises more security and exclusive promotions

Esportes da Sorte announces the launch of its new mobile application for Android, available exclusively on Google Play. The new app brings significant improvements compared to the responsive mobile version previously available only via browser.

The new launch offers an even safer experience, as it meets all compliance and protection standards required by the official Android store. In addition, the app guarantees access to exclusive promotions such as free spins, free bets, cashback, and boosted odds, specially created for mobile users.

Another key feature is the ability to follow the platform’s promotional campaigns firsthand, with instant notifications and an optimized navigation interface. With a more modern layout and superior performance, the app enhances the customer journey, providing convenience, speed, and a trustworthy environment for bettors. Until now, the platform operated through a responsive mobile version of the website, accessible via browser on both Android and iOS.

“This launch reinforces Esportes da Sorte’s commitment to continuously investing in technology and innovation. The new application is part of our expansion and consolidation strategy in the market, ensuring that our users have access to an increasingly modern, secure, and competitive experience,” said Darwin Filho, CEO of Esportes Gaming Brasil, the group behind the brand.

“More than just an app, we are delivering a platform designed to bring Esportes da Sorte even closer to our customers. We want every user to feel practicality, trust, and exclusivity when placing their bets, reinforcing our mission to offer not only entertainment but also a high-level, differentiated experience,” added Marcela Campos, Vice President of Esportes Gaming Brasil Group.

The app is now available for free download on Google Play (exclusively for Android). iOS users continue to have full access to the platform’s features through the mobile browser.

Internal training and strong compliance are the foundation for protecting bettors and meeting new requirements under Brazil’s gambling regulations

Grupo Esportes Gaming Brasil, the company behind the Esportes da Sorte and Onabet platforms, is taking a proactive approach to player protection by embedding responsible gaming into its organisational DNA.

A strong internal culture focused on physical, emotional, and financial wellbeing, open dialogue around diversity, and hiring practices rooted in collaboration, customer focus, and ethics all lay the groundwork for an environment where protecting players is second nature.

In June, 600 employees took part in the immersive program “Learn to Protect.” Over three days of workshops led by the Instituto de Apoio ao Apostador (IAA) and the Empresa Brasileira de Apoio ao Compulsivo (EBAC), the team simulated real cases, learned to recognise signs of risk, and adopted international support protocols. The content has since become mandatory e-learning, with refreshers every six months.

The Brazilian betting market, which already moves over R$12 billion a year according to estimates from the Ministry of Finance, is undergoing its first full regulatory cycle. The new law requires each licensed operator to demonstrate preventive actions against gambling addiction, support channels, and self-exclusion mechanisms.

Grupo Esportes Gaming Brasil has further strengthened its Responsible Gaming commitment with the appointment of new manager Ana Carolina Luna Maçães. In addition, the group launched a Code of Ethics and Conduct outlining five core principles — integrity, respect for people, privacy, responsible gaming, and compliance — which apply to employees, suppliers, and partners.

Technology is crucial in supporting this layer of protection by identifying issues before they occur. Machine learning models monitor dozens of behavioural variables (bet value, frequency and time, session duration), and when risk is detected, they trigger conscious gambling alerts, offering instant deposit limits or self-exclusion options. Monthly reports are sent to the Compliance team for ongoing audit and review. High-risk alerts are individually handled by a support team trained in active listening to better engage with users.

Over the past two months, the group hosted the Match-Fixing Prevention Forum for clubs including Náutico, Ceará, and Corinthians, equipping athletes and coaching staff with training in sports integrity.

Hugo Baungartner, Director of Institutional Relations and Partnerships at Esportes Gaming Brasil, said: “Promoting responsible gaming internally is the first step toward bringing education, protection, and transparency to the market. When our team is prepared, we can share that knowledge outward and protect those who bet. With a strong culture, rigorous compliance, and continuous education, we aim to give increasing visibility to a culture of Responsible Gaming.”