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Aquisitions/Mergers

MAKE AGENCY INCREASES SPORTS BETTING AND iGAMING POSITION WITH STRATEGIC ACQUISITION OF INDUSTRY SPECIALIST TWO-UP

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Make Agency (in conjunction with DXG Group), through its subsidiary, Two Up Investments, Ltd, has announced the acquisition of the assets of digital product agency Two-Up.

Make Agency, a leading London-based digital creative agency, has strategically acquired the assets of Two-Up Agency, a specialist digital product business renowned for its work within the sports, sports betting, and iGaming sectors. This acquisition significantly expands Make Agency’s capabilities and reinforces its commitment to delivering cutting-edge digital solutions to clients within these key industries.

The acquisition brings Two-Up’s established expertise and track record in creating innovative digital products to Make Agency. Based in London and Poland, Two-Up provides technical solutions to prominent online gaming brands, offering best-in-class technology tools and in-depth market knowledge to clients including Stats Perform, At The Races, and NewsUK.

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Two-Up’s proficiency in user experience, user interface, design and development – alongside a deep understanding of the specific demands of the sports-betting and iGaming sector – perfectly complements Make Agency’s existing creative and strategic marketing strengths.

Industry experts join forces

The acquisition unites two industry experts: Robbie Morris, the former CEO of Two-Up, and Eugene Delaney, the COO of Make Agency, who will now also take on the role of Managing Director for Two-Up.(Ex-Podium/PA Media, Spotlight Sports Group and Flutter).

“We are pleased to integrate the valuable assets and expertise of Two-Up into the Make Agency family,” said Eugene Delaney. “Their specialised knowledge and impressive portfolio within the sports, betting, and iGaming sectors will be invaluable as we continue to grow and enhance our offerings in these key verticals. This acquisition allows us to provide our clients with an even more comprehensive suite of digital solutions, specifically tailored to the unique demands of this dynamic market.”

Robbie Morris added, “Joining forces with Make Agency represents an exciting new chapter. We are eager to integrate our expertise and collaborate with their talented team to deliver exceptional digital experiences for clients within the sports and gaming landscape. We believe this union will create significant synergies and allow us to continue to deliver innovative solutions in this specialised area.”

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The post MAKE AGENCY INCREASES SPORTS BETTING AND iGAMING POSITION WITH STRATEGIC ACQUISITION OF INDUSTRY SPECIALIST TWO-UP appeared first on European Gaming Industry News.

Aquisitions/Mergers

Pavilion Payments Acquires CasinoSoft

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Pavilion Payments, the leading omnichannel payment solutions provider in the gaming industry, has acquired CasinoSoft, a trusted leader in Anti-Money Laundering (AML)/Title 31 compliance, automated tax form processing, jackpot handling and regulatory reporting software. Together, they are building a unified solution that simplifies and modernizes gaming operations.

“We have put 20 years of our heart and soul into building the CasinoSoft brand and are thrilled with the many ways this acquisition moves us to the next level. The success of our robust suite of AML/Title 31 and tax form products is evidenced by the longstanding partnerships we enjoy with our many satisfied customers throughout the industry,” said Matt Montano, Principal and Owner of CasinoSoft.

The new offering combines Pavilion Payments’ seamless player funding and payment ecosystem with CasinoSoft’s industry-leading compliance and automation software. The result is a powerful, vertically integrated platform that streamlines floor, cage and slot operations, making them faster, easier and more secure for casinos, route gaming as well as iGaming and sportsbook operators.

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“CasinoSoft is the industry standard for AML/Title 31 compliance, automated tax forms, jackpot processing, and associated reporting services. With this acquisition, we plan to grow the broader Pavilion business with several new patents, innovative products, and transformative solutions that position us as the clear leader in fintech payments, cashless gaming, cage, and floor automation,” said Diallo Gordon, President of Pavilion Payments.

For more than two decades, CasinoSoft has helped casinos streamline Title 31, AML, tax forms and jackpot workflows, keeping operations audit-ready and freeing up staff to focus on the guest experience. By joining Pavilion Payments, CasinoSoft expands its ability to deliver end-to-end compliance and payment solutions within a single, connected system, reducing manual steps and increasing automation.

“At Pavilion Payments, we pride ourselves on offering our partners and customers a vibrant and diverse portfolio of products and services. The addition of CasinoSoft’s products to our lineup furthers our delivery on that goal. We’re delighted to add CasinoSoft to our team and look forward to delighting our customers with them,” said Dan Connors, CEO of Pavilion Payments.

The post Pavilion Payments Acquires CasinoSoft appeared first on European Gaming Industry News.

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OPAP Acquires the Remaining 15.51% Stake in Stoiximan

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OPAP announced the acquisition of the remaining 15.51% stake in Stoiximan (the Company) for a consideration of €191.6 million on a cash free debt free basis, plus an adjustment for net cash as of the closing date, increasing its ownership in the Company to 100% (full acquisition).

The investment further strengthens OPAP’s leading position in Greece and Cyprus, while also intensifying its strategic focus on online sports betting and iGaming segments.

OPAP initially invested in Stoiximan in 2018, prompted by its high-growth potential, and gradually increased its stake through two subsequent transactions in 2020. Today, Stoiximan holds an undisputed leadership position in the fast-growing online market, validating OPAP’s strategic investment over the years.

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Stoiximan will continue to be supported by Kaizen Gaming with cutting-edge technology and a differentiated product offering, ensuring a seamless user experience, top-notch reliability and innovation.

Completion is anticipated in the third quarter of 2025, subject to approval from the Cypriot regulatory authorities.

OPAP and Stoiximan will continue to operate as separate businesses under their distinct licenses, brands and management teams.

Jan Karas, Chairman & CEO of OPAP, said: “The investment in Stoiximan has greatly contributed to solidifying OPAP’s position in the Greek and Cypriot online markets. I am therefore very pleased with the recent transaction, which further expands our footprint in the fast-growing online market. Looking forward, we are confident that our dual brand strategy will remain effective and both our brands, Stoiximan and Pamestoixima.gr, will sustain their growth momentum.”

Nikos Fligos, CEO of Stoiximan, said: “This milestone marks a new chapter in Stoiximan’s journey. With the dedication and passion of our 300-strong team, who are the driving force behind our market leadership, we remain fully committed to delivering outstanding experiences to our customers, shaping the future of online gaming in Greece and Cyprus.”

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DoubleDown Interactive Enters into Agreement to Acquire German Social Casino Operator WHOW Games

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DoubleDown Interactive, a leading gaming company delivering exceptional player experiences across multiple genres, announced that it has entered into a Share Purchase and Transfer Agreement with Azerion Tech Holding to acquire WHOW Games GmbH, a social casino developer headquartered in Hamburg, Germany.

The initial consideration for 100% ownership interest in WHOW Games is €55 million (approximately $64.7 million). An additional earn-out payment of up to €10 million, payable to Azerion at €5 million annually, is contingent upon WHOW Games meeting certain performance targets during each of the first and second year following the closing date. The acquisition will be financed through DoubleDown’s cash reserves and is expected to close during the third quarter of 2025.

DoubleDown intends to leverage WHOW Games’ proven expertise in the Europe market and partner-driven business model alongside its own operational strength, marketing capabilities and extensive gaming content to pursue growth opportunities in Europe, particularly in Germany. According to research from Eilers & Krejcik Gaming LLC, the European social casino market grew in 2023 and 2024 as compared to the overall market which has entered a mature stage. WHOW Games offers a versatile portfolio of social casino apps with proprietary brands such as MyJackpot and Lounge777 as well as third-party labeled social casino offerings including Merkur24 through strategic licensing agreements with prominent global brick and mortar casino companies.

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In Keuk Kim, Chief Executive Officer of the Company, said: “This acquisition marks a significant step toward increasing our competitiveness in the growing German social casino market. Leveraging our combined operational expertise and enhanced scale, we aim to unlock valuable synergies. We are delighted to welcome the WHOW Games team to DoubleDown and look forward to working collaboratively on initiatives to drive growth across the business.”

Giovanni Valerio Valeriota, Chief Executive Officer of WHOW Games, said: “We are excited to begin this new chapter as part of the DoubleDown family. Their deep expertise in gaming makes them a natural fit for WHOW Games, and we believe that this partnership will accelerate our growth and innovation. I would like to express our sincere gratitude to Azerion, whose support and strategic guidance during our time together has been instrumental in shaping WHOW Games into the strong and dynamic company it is today.”

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